Cecilia, an entrepreneurial creative executive with more than 20+ years of branding experience and leadership of highly performing creative teams. Born in LA. Raised in South America and Europe. An innate creative, Cecilia started her first fashion line during college. After graduating with a bachelors in graphic design and postgraduate certificate in marketing, she went to work at agencies for multinationals such as Coca-Cola Co., Unilever, Nabisco and later led the corporate creative department of the German premium beer, Warsteiner. In the early 2000s, she was a key player in the agency creative side of Miami’s luxury real estate boom launching St. Regis Residences, Ritz Carlton Residences, Epic, Viceroy and Trump Hollywood. Capitalizing on her CPG experience, Cecilia simultaneously led the Packaging Division successfully launching new products for multinational accounts as Unilever, AmBev and various companies in the wine and spirits sector. Since then, Cecilia has worked in the Apparel and Fashion industry leading the creative team at Perry Ellis International, Bluestem Brands and currently as the Vice President of Creative at Soft Surroundings. Her unique creative insight, brand vision, efficient management and visionary leadership style have transformed corporate creative departments into full in-house agencies capable of growing brands exponentially and creating award-winning campaigns, including 5 Addy Awards