Cecilia Zugaib Picasso Email & Phone Number

Zurich, Switzerland

Davos, Graubünden, Switzerland

Stäfa, Zurich, Switzerland

• Responsible for the Marketing of Sennheiser and Hearing Aid Accessories in Wholesale• Led projects from conception to execution, ensuring alignment with organizational strategy, planning annual budget and optimizing costs• Oversaw online BtB content and marketing programs targeting hearing care professionals, aiming to support growth and engagement internationally• Collaborated with Group Companies to assist in their annual plans, fostering growth and engagement across diverse communities• Managed relationships with internal and external stakeholders, including vendors and partners, to ensure effective collaboration and event execution• Led international tradeshows organization, Group Companies workshops and annual international meetings

Stäfa, Zurich, Switzerland

• Developed and executed marketing communication strategies for Roger microphones, aiming to enhance visibility and drive sales growth within specific market segments• Led integrated marketing campaigns aligned with product roadmap and organizational objectives, including the set-up and management of ambassadors• Managed cross-functional teams to ensure effective communication of product stories and value propositions during product launches

Stäfa, Zurich, Switzerland

• Developed and executed marketing communication strategies for product launches and commercial initiatives, ensuring alignment with budget and objectives• Collaborated with the market insight team to gather and analyze insights through various methods, such as A/B concepts testing, focus groups as well as the post-launch campaign performance (BtB and BtC)• Worked closely with key stakeholders and cross-functional international teams to ensure effective execution of marketing initiatives• Contributed to process optimization within the marketing organization and launch processes, ensuring compliance with laws and regulations and planning educational activities based on regional needs assessments

Stäfa

• Managed all pediatric product launches, campaigns, and initiatives, including concept development and focus group insights• Led the marketing strategy and implementation for the largest product launch in Phonak history (2016), contributing to the company's growth• Established and managed the Phonak Teen Advisory Board Program, fostering engagement and commitment of the Brand with teenagers with hearing loss, growing sales among this target group • Collaborated with international sales teams and group companies on marketing communication execution, ensuring alignment with global strategies• Managed the budget for the pediatrics business unit, demonstrating financial responsibility and adherence to targets

Zürich Area, Switzerland

• Deputy Head of Marketing and Communication during nine months (August 2012 to April 2013)• Marketing & Communications service provider role – conceptualization, development, implementation and control of marketing communication plans to all group of companies• Responsible for marketing communications collaterals in Portuguese and English, including content management for the websites• Management of all service providers in Switzerland and abroad (web and graphic designers, copywriters, web solution providers, advertising agencies, etc.)

Curitiba Area, Brazil

• Strategic consulting, including communications plan & branding strategy and positioning for a leading Latin American nonprofit organization

Davos, Switzerland

• Responsible for the Marketing Communications planning and implementation internationally and regionally, including website stories, interviews, post event reports, courses announcements, PR actions, social media • Internal and external promotion of the research and education departments as well as of the regions• Media planning including budget and invoicing for the organization's international congresses• Creation, implementation and rollout of the new advertising campaigns, with intensive work with external advertising, internet and graphic design agencies• AOSpine project manager for the new website and platform

Zürich Area, Switzerland

• Creation of the new company’s website (new design, target groups’ oriented content, choice and implementation of new CMS) • Organization and sponsoring events, includding the lead of Swiss Fund Day (www.swissfundday.ch)• Conceptualization of all online and offline marketing campaigns (flyers, ads, success stories, presentations)• Project management (initiator and supervisor) of the company’s new corporate identity• Responsible for internal and external communication(press releases, mailings, newsletters), with coordination of external design and communication agencies

Zürich Area, Switzerland

• Customer care, including pre and post sales consultancy for Europe and Asia• Relationship management with resellers, integrators and OEM-partners in Europe• Promotion of the company and its products through leading digital platforms (search engines, portals, resellers, etc)• Daily web analysis and search engines optimization• Ongoing structuring and organization of the website content in line with the company's positioning strategy• Newsletters, product documentation and press releases

Lebring, Austria

• Setup of the complete sales structure, including managerial responsibility for 5 sales employees• Selection, training and supervision of worldwide sales partners with daily communication to maintain technical and commercial knowledge on the highest level• Products presentation at international fairs, congresses and ministries of agriculture• Direct customer acquisition and care• Active cooperation with the yearly management reporting & plan• Support in marketing and project management

Munich Area, Germany

• Identification, acquisition and support of clients (local and national tourism boards) • Sales presentations for the program department at largest television broadcasters of the respective locations• Responsible for the marketing mix in the target markets• Preparation and participation at trade shows in Europe and South America• Editorial work (TV program content, press releases, articles) for the communication department• Choice of interesting locations for cameras installation in Latin America and Iberia

Driving Digital Marketing Strategy, Marketing

- Develop skills to become a successful marketing strategist and achieve business success by creating and delivering new customer value..

Msc, Urban Tourism Management

Cam Diploma In Digital Marketing, Digital Communication And Media/Multimedia

Ba, Communications - Emphasis On Advertisement