Cecilie Boss Hagedorn Email & Phone Number

CX Project Lead on User Insights• Mapping insights to Oticon Medical user journeys for BAHS and CI• Planning & execution of User Insights studies (qualitative and quantitative) in co-op with Marketing • Quantitative User Insights on digital behaviorPrimary UI & Content Expert on Oticon Medical Friends website to increase user engagement and interaction • Drive optimization of User Experience of flows, pages, navigation, CTA messaging and visual guidance• Lead on content and design development process for Oticon Medical FriendsProject Lead on Salesforce training • Best practices for Salesforce training materials and Training program for BtC, BtBtC, BtB and Oticon Medical Friends• Market liaison on planning Salesforce training related to BtC, BtBtC, BtB and Oticon Medical FriendsCompetitor Insights Specialist• Collecting and analyzing competitors service offeringPardot Campaign Lead• Setting up market campaigns & creation of Best practices Pardot Campaign guide

• UX and CX data analysis• Turn data into actionable insights, conclusions and supporting insights• Build reports to help companies setting the direction for their customer offerings

København, Hovedstaden, Danmark

• Improvement of Customer and User Experience from user data• Qualitative research: interviews, focus groups, workshops• Quantitative research: desktop research, online polls, etc. • User behavior research: from eye/mouse/face tracking and stress censor dataAt OMD I play an essential role in our newly founded Customer Experience department focusing on improving customer and user experience for existing and new customers at our media agency. By having a user centered approach, I’ve carried out anthropological research within the automotive, FMCG and telecom industry, public transportation sector and more to support decision making, product development, consumer journeys and business strategies.

Københavnsområdet, Danmark

• Service design: Conduct and analyze customer insights through their digital customer journey and advise clients• Qualitative/quantitative research: interviews, observational studies and surveys to define user journeys and personas • UX: bridge insights and solutions with user-centered development, conducting desktop research, wireframes, prototyping and usability testing.At Make® I use servicedesign to advice and help clients exploring their customers' touch point through their digital customer journey. With quantitative and qualitative data I create data based insights to empower design and strategy.

Københavnsområdet, Danmark

Winner of Danish Digital Awards 2019 - Personalization Case: Schneider Electric, Life is on• User-driven conversion rate optimization• Service design to map customer journeys, personas and creatingcommunication concepts• Qualitative/quantitative research: in-depth interviews and surveys• UX: desktop research, creation of wireframes and copy for landing pages, websites,product pages, etc.With an educational background in technology and anthropology, I'm focused on the relations between people and technology. Being a consumer insights consultant I work with conversion rate optimization (CRO) and user experience (UX) across digital platforms and devices. Though my work I find it interesting to explore not what the user do, but why you they do it and what they think.

Københavnsområdet, Danmark

• SEO copywriting: create blogposts, link building or set up social media sites as e.g. Google+ as well as advising clients towards positive SEO results • Technical SEO: optimize coding of websites, ensure other technical requirements was met, monitoring technical issues for clientsMy main task in the SEO team is to optimize the visibility of our clients'​ website on search engines by writing blogpost, link building, creating social content, analyzing/fixing technical SEO issues and a lot more. Working with SEO I helped affecting the visibility of our clients'​ websites on search engines like Google. I've also been working with Google Adwords for a while, optimizing campaigns.

New York City-Området, Usa

During my internship in New York, I was responsible for managing and developing consumer marketing strategies on social media platforms as Google+, Facebook, Tumblr og Instagram. Further, I composed newsletters, responded to customer enquiries, researched for potential business partners, conducted technical improvements on their website, etc. As a part of my internship I completed a fieldwork focusing on product development including interviews, group interviews, product tests and observations within the company.

Frederiksberg, Hovedstaden, Danmark

As administration assistant I was responsible for screening candidates, write contracts, invoicing clients, wage administration, debtor management, administrate client orders, and other administrative tasks.

Charlottenlund, Hovedstaden, Danmark

As retail manager I was responsible for the day-to-day operations at emmerys at Ordrup, Charlottenlund, including chief responsible for sales, service and administration, recruitment of staff, ordering of goods, planning duty schedule, planning and executing staff training and meetings.

Master Of Science (Ms), Technology And Antropology

Master’s Thesis, case for Volvo UXCC Studying the Chain of Knowledge Production in Practice – A case study at Volvo User Experience.

Bachelor Of Arts (B.A.), Informatik Og Arbejdslivsstudier