Cecil Porter Email & Phone Number

Bethesda, Maryland

Bethesda, Maryland

Washington D.C. Metro Area

Leveraging 21 years of experience in hotel operations and background developing and executing large-scale brand strategy initiatives, in 2017 I launched a strategic consultancy delivering task force operations management, HR and financial counsel to hospitality industry clients.The perfect solution for individual owner-operators and small- to medium-sized ownership groups and management companies needing short-term support, I enable hotels to meet revenue goals, enhance performance and guest satisfaction, improve talent management processes and streamline business operations. Whether your hotel is going through a time of transition or you simply need direction to kick-start your brand PIP, my collaborative nature and hands-on approach can help you achieve your goals in a timely manner.Management experience with the following brands: Courtyard by Marriott, Moxy, TownePlace Suites by Marriott, Embassy Suites, Hilton Garden Inn, Hampton Inn, Holiday Inn, and Holiday Inn Express.For more information, I invite you to contact me at cecil@porterhc.com or 1-571-243-7628. Areas of expertise include:✔ General Manager with multi-brand operations experience ✔ Business Development & Revenue Management✔ P&L performance, Financial Management, Forecasts & Annual Budgets✔ Asset Management ✔ Accounting / M3 Accounting Software✔ Owner and Franchise Relations✔ Property Management Sytems: FOSSE, OnQ, and Opera ✔ Food & Beverage✔ Full Service, Select Service, Lifestyle, and Extended Stay Hotels ✔ Brand Standards & Compliance ✔ Inspections & Audits ✔ Renovation Support & PIPs✔ Vendor Partnerships & Strategic Sourcing (FF&E and OS&E)✔ Guest Experience ✔ Process Improvement & Change Management ✔ Associate Development & Coaching✔ Business Plans & Cost Controls

Vienna, Virginia

Washington D.C. Metro Area

I was recruited to direct brand programs, standards and interior design for this chain of nearly 220 hotels. Here, I developed and rolled out brand programs, brand standards and design initiatives in support of brand strategy, successfully rebranding 175+ hotels from Value Place to WoodSpring Suites. My role also comprised overseeing interior design and FF&E specifications for the new WoodSpring Suites and WoodSpring Suites Signature prototypes. ✔ Accomplished a challenging, time-sensitive multi-million-dollar rebranding, while navigating the often-competing interests of executive management, franchisees and developers. ✔ Created a brand program expected to deliver multiple millions of dollars in incremental revenue in year one, the chain’s “Pet-Friendly Program." ✔ Introduced initiatives that reduced operating costs and improved operational efficiencies without sacrificing guest experience.

Washington D.C. Metro Area

I was brought in as Project Director of Brand Programs then promoted to Director in 2013. Here, I led all aspects of program management – from concept through brand program execution – supervising a team of four. ✔ Executed the “Comfort Incentive” program for hotel owners aimed at improving product quality for Comfort Inn and Comfort Suites brands – a cornerstone to the overall brand strategy that continues today. ✔ Implemented numerous high-visibility guest experience programs including: “Room Condition Program,” for MainStay Suites and Suburban Extended Stay, “Truly Yours® Bedding,” and “Your Suite Success®” fitness center and marketplace for Comfort Inn and Comfort Suites.

Washington D.C. Metro Area

I stepped into a GM role, for TownePlace Suites by Marriott in 2004, and then was promoted to Holiday Inn Express in 2006, and Hampton Inn in 2008. In each role, I managed and developed team members and oversaw operations, guest satisfaction, leadership development, sales and revenue growth, financial performance, business planning, budgeting, and safety and security. ✔ Received multiple awards for exceptional performance, ✔ Served on several corporate task forces and pilot initiatives aimed at assessing hiring practices and elevating sales performance.

Washington D.C. Metro Area

I conducted financial reviews, implemented financial controls and oversaw accounting, HR, training & development and budgeting. ✔ Earned an expanded role in 2003, serving as both HR Administrator and Controller.

Mclean, Va

Dual-property Assistant Controller for Holiday Inn and Courtyard by Marriott.