Visual Identity Design:▫ Conduct research and analyze client's target audience, competitors, and visual trends in their industry. ▫ Develop concepts by creating mood boards to represent the visual direction, brand personality, feeling/tone and design details.▫ Create logo designs and graphics, ranging from hand drawn sketches to design explorations using Illustrator. ▫ Develop a style guide outlining how to use brand assets, such as logo variations, color palette, typography, icons, graphics, and imagery, consistently across different applications (web, social media, newsletter etc.).Web Design:▫ Create a web strategy document based on the brand/style guide, client's business needs and objectives.▫ Develop wireframes and high fidelity mockups using XD or Figma to visually communicate website design layout and user interaction.▫ Apply web accessibility standards throughout the design, such as font size, colors meeting contrast requirements, and appropriate alt tag descriptions for screen readers.▫ Optimize and design website for responsiveness across most current devices and popular browsers.Client Relations:▫ Meet with potential clients (in person and virtually) and assess suitability for potential collaboration.▫ Prepare client proposals and agreements for services and fees.▫ Generate verbal and written communications through in-person and virtual media with clients from project start to completion.▫ Provide clients with necessary resources and documentation for project understanding.▫ Schedule regular check-ins to ensure alignment and address any questions or concerns.▫ Ensure client satisfaction upon project completion.▫ Provide training (recorded video tutorials) and resources to the client for ongoing project maintenance.

▫ Gather project requirements and objectives through detailed discussions and branding questionnaires.▫ Craft visual identities for brands within a wide range of industries.▫ Design presentation decks and templates using software such as Keynote, Canva, and Google Slides.▫ Design and create appropriate print files for brand collateral.▫ Customize client websites using CSS to meet specific design and functionality requirements.▫ Collaborate with a remote team to understand client expectations, achieve project goals and deliverables.

▫ Collaborate with a remote team to achieve project goals and deliverables.▫ Resolve any remote communication challenges to maintain team efficiency.▫ Utilize project management tools to facilitate workflow and team collaboration.▫ Design media kits and style guides for clients.▫ Design and create appropriate print files for business cards, product catalogs, pamphlets, and packaging materials.▫ Create UI kits and high-fidelity prototypes for responsive web design to hand off to developers.▫ Assist with Shopify web design builds and customization using CSS code.

▫ Designed graphics for Instagram and Pinterest that aligned with the client's values and mission.▫ Translated the client's monthly objectives into content that would help them reach their business marketing goals.▫ Prepared and reviewed copy in coordination with graphic content.▫ Managed Instagram and Pinterest accounts and posted content informed by regular analytics reviews.▫ Created cohesive content and followed the brand guidelines.

▫ First Aid certified▫ Educated passengers with pertinent safety information▫ Maintained a secure, safe environment while providing customer service▫ Organized small work spaces, to be efficient for colleagues as well as customers▫ Worked with different teams/crews on a consistent basis