Leads the development, implementation, and evaluation of national health education and behavior change campaigns for federal health agencies, nonprofit organizations, and academic institutions on topics such as pediatric vaccination, HPV vaccination, nutrition, agricultural biotechnology, and hearing health.

• Led strategic planning, implementation, and measurement for the paid media arm of a national social marketing campaign promoting HPV vaccination.• Managed stakeholder and partner relationships to amplify campaign reach and impact.• Advised exhibit strategy to ensure alignment with overall campaign goals and media plan.• Led technical assistance for a national community-based healthy eating and physical activity program with 4,000+ trained program leaders.• Launched and spearheaded the firm’s entertainment-education efforts, working with entertainment media to disseminate health and safety messages on behalf of client programs; through this work secured placements for clients on Grey’s Anatomy and Jeopardy.• Managed subcontractor and vendor relationships (e.g., website development, material creation and distribution) to ensure products were accurate, on time, and on budget.

• Led strategic planning for the NIH National Eye Institute (NEI) to develop a national eye health and science education program for children.• Analyzed research with children, educators, and health care providers to define program goals, design, brand, key messages, and promotion tactics.• Managed development, from concept creation to production to promotion, of award-winning Ask a Scientist video series about vision for children.• Supervised production of NEI’s bimonthly employee newsletter, distributed to about 500 staff.• Oversaw audiovisual, graphic design, printing, and web-based activities for NEI.• Created first-ever company style guide and template materials to guide staff of nearly 70 on development of all firm publications, website, and social media content.• Led firm-wide training on writing, grammar, and company style guidelines.

• Led partnership development for the HHS Office on Women's Health's Best Bones Forever!, an award-winning national bone health campaign for girls, generating a network of nearly 100 partners such as Chobani, Ubisoft Entertainment, Varsity, and Girl Scouts.• Maximized campaign impact and budget by collaborating with partners to create digital and printed materials; mobilize communities; and expand campaign reach on the ground, on air, and online. • Wrote award submissions and managed submission process for the campaign, yielding 11 awards, including the PRSA Silver Anvil.• Developed event-in-a-box toolkits to enable community groups to successfully replicate programs piloted by Best Bones Forever!.• Engaged campaign spokespeople (e.g., former Olympians, celebrity fitness trainers) and secured appearance opportunities.• Conducted process and outcome evaluations with girls, partners, and stakeholders to measure campaign impact.

• Supported planning, recruitment, implementation, and analysis of focus groups and surveys with target audiences to inform messaging and strategic planning for the Best Bones Forever! campaign.• Launched a national youth volunteer network to build grassroots support for the campaign, and created specialized materials such as talking points and how-to guides to prepare volunteers.• Wrote content for and consulted on design of campaign website, social media channels, and print materials; over 6 million print materials were distributed over the four-year campaign.• Supported development of a bone health curriculum to bring engaging bone health lessons into classrooms.• Developed and executed the campaign's exhibit strategy, including managing an annual exhibit schedule of more than two dozen events.

• Created tip sheets and activity guides part of Sesame Street Healthy Habits for Life initiative toolkit for organizers of family-focused physical activity events.

• Wrote and designed promotional materials for medical texts.• Researched emerging medical aide markets to advise company expansion strategy.

• Developed resources to help media understand and report on complex cancer research.• Coordinated public relations events and video shoots.• Wrote content for and supported the redesign of the Center’s clinical department websites.

• Designed and ran laboratory studies with infants and adults to determine how cohorts learn to conceptualize numbers.

• Conducted literature review to inform grant proposal to study the effects of breast cancer chemotherapy on musculoskeletal health and vitamin D deficiency. Proposal resulted in awarding of $250,000 grant.

• Wrote and designed online women’s reproductive health tutorial for university students.

• Assisted registered dietitians in planning for and conducting nutrition and behavior change counseling sessions with mothers and children.

• For this nationwide program advocating diet modifications for a healthier lifestyle, served as the liaison to campus cafeterias and local restaurants. • Supported student focus groups to inform campaign messaging.