Cecily Faenza Email & Phone Number

Social Account Management/Publishing PR/Crisis Communications Real-Time Content CoverageFull-Scale Production, Photo and VideoMarketing ActivationsMedia Days - Set DesignsWebsite Management

Foxborough, Massachusetts, US

• Build and manage a staff of 10 direct reports across two teams (New England Patriots & Boston Uprising) including social media coordinators, video producer/shooter/editors and one writer, including cross-country.
• Manage relationships with agencies in four countries (China, Germany, Mexico and Brazil) to brainstorm and execute international campaigns to grow the Patriots fan base and brand internationally.
• Direct an external graphics agency to create social graphics for the Patriots and Uprising, ensuring the graphics fit brand guidelines while prioritizing projects, meeting deadlines and collaborating with internal.
• Continue to manage all Patriots and Uprising social media platforms, including content ideas and creation with an emphasis on video and graphics, while overseeing a team responsible for day-to-day publishing, community.
• Oversee Patriots & Uprising content and voice on social media, posting to over 16 million followers on Patriots accounts across Facebook, Instagram, Twitter, YouTube, TikTok & Snapchat.
• Work in coordination with the Director of Marketing and constituents to coordinate branded content plans, promote internal initiatives, including retail, brainstorm acquisition campaigns and implementation and track.

Foxborough, Massachusetts, US

• Oversaw content calendar and worked with content creators – video, graphics, writers – to brainstorm, execute and post year-round content, including a content plan for Super Bowl LI, championship parade, ring ceremony.
• Led organization’s international social efforts; launched the first German and Portuguese Twitter and Instagram club accounts in the NFL and managed agency relationships and internal content creation and messaging on.
• Managed day-to-day copy writing, publishing and voice on all Patriots social channels.
• Served as liaison with platform and league contacts to ensure accounts were in line with policies and team maximized tools and strengths of individual platforms.
• Transitioned team social strategy from an emphasis on maximizing clicks to O&O to increasing reach, engagement and video views; launched team YouTube channel and revamped club posting strategy on the platform.
• Monitored player accounts, relevant sports and pop culture accounts and oversaw additional Patriots-related accounts, such as Patriots Cheerleaders, ProShop and Hall of Fame.

Foxborough, Massachusetts, US

• Served as editor for the GameDay magazine game program: brainstorming, creating and editing content.
• Fulfilled and managed media, opposing team and league credential requests for Patriots home games, including divisional playoff and AFC Championship Games.

Foxborough, Massachusetts, US

• Built the high school program for local lacrosse organization, including new player recruitment, tournament sign-ups, roster management, hiring coaches and working directly with parents and players.

Columbia, SC, US

• Created practice and game plans, determined travel and practice rosters, managed practices and games.
• Winner of Most Improved Team award in first year and named 2011 League Coach of the Year (among 20member clubs) while leading team to first ever national ranking in second year.
• Oversaw club activities, including a $4,000 fundraising campaign and supervised ten officers.

Columbia, SC, US

· Assisted assigned professor with data compilation, grading and other tasks as necessary.· Fulfilled research requests, contributed to brainstorming sessions and communicated with students.

Assembled promotional materials for athletic events, designed publicity items and disseminated information about athletic events and marketing initiatives.

Worked one-on-one with student-athletes to improve time management, study skills and academic performance.

• Managed the Junior Training Camp community outreach program at 30 sites with over 4,000 youth.
• Carolina Panthers/Fisher Athletic Equipment Grant committee member; compiled and reviewed 60 applications.
• Completed research for outreach programs, fulfilled donation requests and maintained inventories.
• Established a database of over 50 television and newspaper contacts in North and South Carolina.
• Liaison to Panthers players’ community visits, handled and fulfilled donation and fan requests.
• Wrote 30 press releases for Junior Training Camp.

· Contributed to athletic marketing campaigns before and during UConn athletic events.· Participated on the Athletic Marketing Street Team to facilitate promotional events and administrative tasks.

· Promoted the walk through a variety of medias to raise awareness and increase registration.· Contributed to the newsletter and created public service announcements and public access advertisements.

· Enabled marketing and promotion during special events and games by setting up and monitoring the concourse, engaging in consumer relations and collaborating with the Connecticut Sun Foundation to facilitate fundraisers.

· Operated ticket booth, supervised the Reds store, videotaped games, promoted fan club sign-ups, served as on-field liaison between announcer and game officials to coordinate subbing and statistics and/or organized halftime show.· Prepared promotional materials before games, engaged in community relations, researched potential players, and assist.

· Designed and created promotional and informational materials.· Researched and secured field trip opportunities for summer camp, including transportation.· Assisted patrons with program registrations, facility rentals, and other needs in person and by phone.

Sport & Entertainment Management

Communications