Ratajczak Ratajczak Email & Phone Number

Barcelona, Ct, Es

- Orchestrated the ideation and production of award-winning branded games and apps, like Ferrero's APPLAYDU (The Drum's "Best Use of Mobile Content") and QUEEN: ROCK TOUR, enhancing Gameloft’s status as an innovator in the space.- Drove the strategic adoption of AI in content development, pioneering interactive experiences that redefine user engagement.- Scaled the creative division from a boutique team to a major studio, cultivating an ethos of creativity and excellence and championing a robust mentorship program.- Under my leadership and creative & artistic direction: 1- Applaydu achieved nearly 100 million downloads, becoming a cornerstone of Gameloft’s portfolio for engaging younger audiences with branded educational content. The project's success was further amplified by a comprehensive TV commercial campaign broadcast in over 40 countries, alongside visibility on billions of products and packaging worldwide, significantly extending its reach and impact in the global market. 2- Applaydu was transformed it into a platform that now hosts an array of the most celebrated IPs in the children's entertainment space, including Disney Princess, Minions, Star Wars, Dragon Ball Z, Marvel, DC, Avatar, Jurassic World, Peppa Pig, Miraculous, Paw Patrol, Stranger Things and more. This initiative has set a new standard for integrating varied artistic themes into a unified, engaging experience for users worldwide.

Ho Chi Minh-Ville Et Périphérie

- Key player in the expansion of Gameloft's Saigon studio, transforming it into a hub for creative excellence and branded content innovation.- Forged and solidified long-standing partnerships through strategic collaborations with global brands (Ferrero, Lego, Disney, Kellogg, Mondelez...), delivering tailored content solutions.- Fostered a culture of innovation, guiding a vibrant team environment that empowered creative problem-solving and cutting-edge project execution.

Ho Chi Minh City

- Pioneered Gameloft's inaugural advergame offerings and playable ads, meticulously crafting the agency's product portfolio from the ground up. Introduced innovative solutions like interactive videos, setting new industry standards.- Instrumental in creating and prototyping all new products within our pioneering offer, leading the production of the first ad campaign releases. My hands-on leadership ensured successful launches, demonstrating operational excellence and establishing a high benchmark for immersive advertising.- Spearheaded the creative and strategic development of high-quality gamified content, ensuring client satisfaction and a strong market presence through cutting-edge projects.- Orchestrated the branding and positioning strategy of the agency, crafting a distinctive identity that uniquely bridges the realms of a creative agency and a video game company. This strategic positioning resonated deeply within the gaming industry and with our clients, aligning perfectly with our vision of quality and innovation, and distinguishing our offerings in a competitive market.- Facilitated effective communication with stakeholders, aligning visions and deliverables to significantly enhance brand visibility and market share.- Led our talented team to secure 30 prestigious local and global awards, in recognition of our transformative impact on advertising and mobile gaming.- 5000 direct campaigns operated to date for over 100 brands worldwide.

Ho Chi Minh-Ville, Viêt Nam

- Directed the full-cycle production of innovative Over-The-Top (OTT) games, overseeing projects from conception to successful market launch, ensuring excellence at every stage.- Mastered the intricacies of iOS platform game development, delivering products renowned for their smooth user experiences and high user ratings.- Key Achievement: Spearheaded the ideation and creation of 'Catch that Dragon!', a pioneering project that marked the first creation of its kind in Gameloft Asia. Successfully managed a team of over 30 talented professionals, setting a high standard for innovation and collaborative success within the region.

Ho Chi Minh City

- Led and motivated project teams in the adaptation of prominent 3D mobile games, ensuring seamless performance and platform-specific optimization for Android, Meego, and Mac.- Fostered collaborative success with cross-functional teams, delivering projects on schedule while maintaining peak game performance and user satisfaction.- Utilized a nuanced understanding of varied market demands to tailor game features, securing widespread engagement and positive reception in diverse international markets.

Paris

- Pioneered the strategic launch of DVD/Blu-ray products, managing the full cycle from market analysis to successful release, significantly enhancing product visibility and consumer engagement.- Formulated and executed robust product marketing strategies, incorporating a full marketing mix to align with consumer demand and maximize market penetration.- Directed budget oversight for marketing projects, ensuring efficient resource utilization and cost-effective decision-making.- Led multi-channel media campaigns with a creative edge, from traditional advertising to innovative in-store promotions, increasing brand presence and sales potential.- Fostered B2B relationships through the development of compelling sales materials and persuasive presentations, which were instrumental in securing partnerships and driving sales figures.- Negotiated with manufacturers and streamlined logistics for DVD production, balancing quality with cost savings to optimize profit margins.- Drove MK2’s e-commerce initiatives, managing the online storefront with a focus on content curation, promotional planning, and enhancing the digital customer journey.- Achieved a landmark success with the marketing campaign for "BATTLE FOR HADITHA," propelling it to MK2's top-selling product and setting a record for the best conversion rate in its category in France.

Paris

- Led the launch of a diverse portfolio of DVD and Blu-ray products, steering the process from strategic planning to successful market introduction, enhancing product uptake and consumer reach.- Developed and implemented comprehensive marketing strategies, assessing and integrating various components of the marketing mix to optimize product positioning and sales potential.- Executed operational strategy with finesse, overseeing creative development for multimedia advertising campaigns, from TV and radio spots to trailers and in-store promotions.- Managed the creative process for packaging design, ensuring brand consistency and visual appeal, which significantly contributed to product differentiation and market success.- Produced and refined B2B marketing tools such as compelling sales pitches and presentations, fostering strong relationships with movie rights holders and enhancing sales channels.- Directly engaged with movie assignees to align marketing strategies with stakeholder expectations and market trends.Key Results:- Drove the direct-to-video release of "BOXERS," achieving sales of 60,000 DVDs within the first 8 weeks.- Led "DIRTY LOVE" to become the all-time best seller in its category in France, a not-licensed teen movie, showcasing the ability to capture and dominate niche markets.