I am a strategic, organized and driven marketing and sales professional with over 15 years of experience in developing and executing multi-platform corporate alliance initiatives. Proficient communication, negotiations and creative problem solving skills.Currently leading the corporate alliance activation and asset management efforts for Varsity Spirit Corporation, the cheerleading and dance brand for uniforms, camps, competitions and special events. Varsity is a $350 million dollar… Show more I am a strategic, organized and driven marketing and sales professional with over 15 years of experience in developing and executing multi-platform corporate alliance initiatives. Proficient communication, negotiations and creative problem solving skills.Currently leading the corporate alliance activation and asset management efforts for Varsity Spirit Corporation, the cheerleading and dance brand for uniforms, camps, competitions and special events. Varsity is a $350 million dollar private company in business for 39 years.Create and execute experiential marketing plans for sponsor companies to best highlight brand promotional assets at Varsity’s prestigious national competitions, camps and special events.Work with brand managers, agencies and internal departments at Varsity to create best practices, branding and efficiencies that attract and compel the target market to purchase the product. For Sponsoring brands, including Gatorade, Unilever, Nike, Enegizer and The Mentholatum Company.Manage activation teams for onsite sponsor clients at national championship events and camps, including external and internal vendor resources.Coordinate commercial position and other media asset and logo placement for sponsors with ESPN, CBS Sports Network and FSN.Develop comprehensive marketing mix to best integrate sponsor brand assets, including signage, media, content and online components into Varsity’s events and camps.Coordinate all logistic efforts for brand partner sampling at summer camps and national events. Develop and execute protocols for surveys, focus groups and other market research endeavors, both online and at events and camps.Create and execute all logo/branding requirements for Varsity print collateral materials. Show less