Colin Eddy

Colin Eddy Email and Phone Number

E-Commerce | Revenue Optimization | Fraud-Prevention | Chargebacks Consultant @ MidMetrics
Colin Eddy's Location
Dallas, Texas, United States, United States
About Colin Eddy

I am a sales leader, collaboration partner, marketing expert, and project motivator experienced in developing and executing new product and business transformation strategies for SaaS, telecom, logistics, and financial technology companies.A problem-solving engineer and technologist at heart, I love the challenge emerging sectors and markets present in establishing go-live and growth strategies to penetrate market share, increase profitability, and realize scalability. As a business leader, I have built and led diverse international technology, sales, and operations organizations with teams in different parts of the world, and I have executed a variety of business cycles ranging from new product start-ups, national and international expansions, merger/acquisition integrations, post-merger consolidation/optimizations, and technology refresh transformations/modernizations. My passion for hard work, agility, and learning new business models/domains is amplified by new solution enablers, collaborating with business partners from multiple disciplines, and creatively marrying business strategy, technology strategy, and people strategy to create value for people, orgainzations, and communities I serve.Business Domains:* Merchant Services - Channel Partner Sales and Direct Sales for Payments Processors, Merchant Acquirers, Credit Card Issuers, Transaction Fraud Solutions, Transaction Disputes Specialists, Payments Gateway Providers* Business Telecom & Network Connectivity - Direct and Channel Partner Marketing, Sales & Support for VoIP & UCaaS, Network Security, Connectivity, Data Privacy, End Point Protection Solutions* SaaS Solutions - Direct and Channel Partner Sales Operations & Enablement for Marketing Agency Services, Direct Marketing Specialists, Global Retail Services, E-Commerce Platform Partners, B2C & B2B Solutions* Global Logistics & 3PL - Direct Sales Executive, Sales Operations Leadership, and Business Strategy Leader for Financial Institutions, Global Banking, Wholesale Manufacturing, Distributors, LTL, FTL, Cross-Dock, Warehouse, and In-Town Courier Services.

Colin Eddy's Current Company Details
MidMetrics

Midmetrics

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E-Commerce | Revenue Optimization | Fraud-Prevention | Chargebacks Consultant
Colin Eddy Work Experience Details
  • Midmetrics
    Sales Director
    Midmetrics Sep 2024 - Present
    Texas, United States
    Working with global enterprise brands and payments teams to develop and execute revenue and commerce optimization strategies that mitigate risk and friendly fraud while maximizing customer journies, team efficiencies, and revenue protection.
  • Consulting Resource Group
    Fraud & Risk Consultant
    Consulting Resource Group Jul 2024 - Present
    United States
    A key member of a world-class team of disputes and payments experts comprised of top leaders from Visa, Mastercard, and major Acquirers and Issuers. As a hands-on consulting partner for major merchants and FinTech companies, Consulting Resource Group (CRG) delivers revenue excellence through in-depth analysis of revenue journeys, alignment of strategies, plans, goals, and objectives, and high-touch engagements with clients and decision makers.
  • Chargeback Gurus
    Director Of Sales And Business Development
    Chargeback Gurus Feb 2023 - Jun 2024
    United States
    Responsible for developing and implementing sales and partnership processes, top-down initiatives, and revenue targets and goals for the Enterprise Sales, Partnerships, and Sales Development teams.Working directly with the Head of Sales, CMO, COO, and CEO, I create and review department reports and dashboards that track rep, team, partner, and product performance against revenue and market-share projections.I carry a sales quota for the clients and partners I develop, while also supporting the Sales, SDR, and Partnerships teams with finding, qualifying, and closing new opportunities in their verticals.My personal passions, professional skills, and career history serve as useful resources when supporting clients and colleagues in highly technical, analytical, and complex opportunities that often span large milestones (E.g. RFI, RFP, Integration) and several months or years from open to close.
  • Chargeback Gurus
    Director Of Strategic Partnerships
    Chargeback Gurus Jan 2020 - Jun 2024
    Dallas/Fort Worth Area
    Developed Partner Sales channel and all program initiatives for Chargeback Gurus to drive revenue and team success from partner sales by identifying, targeting, engaging, and signing new Referral and Reseller partners, developing programmatic marketing strategies and supporting content and collateral, building scalable sales and go-to-market plans and processes, and enabling partner Sales, Marketing,a and Service teams with the right resources and knowledge to generate demand and actively sell our FinTech solutions to exceed partner and channel revenue goals.
  • 10Eqs
    Financial Services Consultant
    10Eqs May 2019 - Jan 2020
    Dallas/Fort Worth Area
  • Netfortris
    Senior Marketing Manager, Operations & Analytics
    Netfortris Apr 2017 - Apr 2019
    Plano, Tx
    • Responsible for creating and executing marketing strategies to global B2C and B2B audiences.• Enabled Marketing/Product/Sales/Partnerships departments through agile methodologies to maximize go-to-market strategies, demand generation, and revenue earnings. • Managed online and offline customer journey KPI's to improve targeted campaign strategies and increase funnel traffic and conversion.• Automated segment messaging from TOFU to sales reps to nurture collateral through engagement workflows, sales enablement trainings, messaging pathways for Direct & Partner sales teams, and omni-channel campaigns of infographics, eBooks, webinars, blogs, and videos. • Defined audience segments and designed content tests to adjust campaign strategies.• Created real-time reporting dashboards for direct and indirect marketing channels to optimize ROI and budget allocations by team, systems & programs, content creation & amplification, ad platform, and co-marketing sponsorship.
  • Fonality
    Senior Marketing Manager, Operations & Analytics
    Fonality Nov 2015 - Apr 2017
    Plano, Tx
    Expanding Fonality's Marketing and Sales team's effectiveness by reworking and optimizing the entire database structure, fully integrating CMS and CRM systems, and improving Marketing to Sales hand-off processes for maximum efficiency and usage.
  • Reachlocal
    Senior Marketing Manager, Operations & Analytics
    Reachlocal May 2014 - Oct 2015
    Plano, Tx
    Responsible for driving company demand to Inside/Outside/National/Partner sales channels and Services by leveraging global teams for data analysis, enrichment, segmentation, and developing best-practices and SLA's. Success delivering more top-of-funnel prospects, reducing time to close, and increase in contract budgets and durations. Additional success identifying existing customers with cross-sell/up-sell potential, or needing service follow-up to reduce churn rates.
  • Flex Express
    Vice President Of Operations
    Flex Express Nov 2007 - May 2014
    Dallas, Texas, United States
    Managed company operations across 4 Texas based HUB's.Diversified customer base to include manufactured goods, foods, veterinary & medical supply industries, freight brokerage, and 3rd party logistics. Gained national customer base and State/Federal government contracts. Developed operational strategic plans to expand company service areas to TX, OK, LA, NM, CO, TN, MS, AL, FL, AR. Hired and trained regional sales and operations leadership teams to capture new markets and exceed revenue and customer retention goals. Improved market visibility and customer experience by advancing company technology implements and web presence. Researched and applied best practices for cloud based sales and dispatching software to capture new customers and offer a more streamlined delivery process with real-time transparency for customer base. Led marketing initiatives to improve brand continuity. Developed SEO/PPC plans as demand drivers.
  • Fastsigns®
    Enterprise Sales Manager
    Fastsigns® Apr 2005 - Apr 2007
    Dallas/Fort Worth Area
    Prospected new customer base for Downtown Dallas, Market Center, and Oak Lawn locations, utilizing networking and market analysis for lead generation. Extensively sought industry future trends at major industry conventions, organization meetings, and various vendor trainings to drive customer marketing projects to the cutting edge.Managed projects processes from "idea to implementation", while attentively monitoring work flow, customer satisfaction, accounting, in addition to production quality and timeliness.Derived success in customized manufacturing by seamless utilization of multi-outlet and varied production while increasing profit margins through improved planning, direct monitoring, reduced defects and faster turn around.

Colin Eddy Skills

Marketing Management Account Management Sales Sales Operations Sales Management Lead Generation Strategic Planning Marketing Strategy Customer Satisfaction Customer Service Project Planning Social Media Marketing Project Management Process Improvement Leadership New Business Development Business Development Operations Management Microsoft Excel Online Advertising Team Building Logistics Advertising Microsoft Office Customer Retention Training Account Sales Strategies Project Coordination Trade Shows Transportation Vendor Managed Inventory Public Speaking Vendor Management Social Networking Organizational Development Social Media Powerpoint Negotiation Reverse Logistics Multi Site Operations Supply Chain Management Business Process Mapping Resource Management Order Fulfillment Budgets Change Management Outlook Warehousing Email Marketing

Colin Eddy Education Details

Frequently Asked Questions about Colin Eddy

What company does Colin Eddy work for?

Colin Eddy works for Midmetrics

What is Colin Eddy's role at the current company?

Colin Eddy's current role is E-Commerce | Revenue Optimization | Fraud-Prevention | Chargebacks Consultant.

What is Colin Eddy's email address?

Colin Eddy's email address is co****@****att.net

What is Colin Eddy's direct phone number?

Colin Eddy's direct phone number is +146925*****

What schools did Colin Eddy attend?

Colin Eddy attended University Of North Texas.

What are some of Colin Eddy's interests?

Colin Eddy has interest in Demand Generation, Cooking, Soccer, Environment, Arts And Culture, Science And Technology, Human Rights, Technology Integration, Motogp Racing.

What skills is Colin Eddy known for?

Colin Eddy has skills like Marketing, Management, Account Management, Sales, Sales Operations, Sales Management, Lead Generation, Strategic Planning, Marketing Strategy, Customer Satisfaction, Customer Service, Project Planning.

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