Cedric A. Brown Email & Phone Number

Scottsdale, Az, Us

Phoenix, Az

• Oversee Paid Media Account Managers and Landing Page Design Teams, providing strategic direction to ensure sales and growth.• Lead weekly meetings to communicate department performance goals and results; and conduct Sales Team lunch-and-learns for surfacing opportunities and issues.• Develop customer lifecycle campaigns from on-boarding flows, to retention, as well as win-back strategies.• Drive implementation of in-house technologies to execute and optimize Google Ads, Bing, and Facebook campaigns.• Work closely with Sales, SEO and Social teams to enhance and align efforts around new customer acquisition.• Work directly with CTO and CEO to develop dashboards to measure campaign success.Key Achievements: • Increase all Paid Media conversion rates by +65.85% year-over-year.

Remote

• Oversee Account Management team and communicate on all elements of campaign management, including performance reporting, project status, and department goals.• Report to the Board of Directors and CEO weekly and standardized reporting metrics across all channels • Collaborate with Executive Team on strategies and branding; web design and web content, to implement changes to existing campaign materials and approaches to improve paid search campaigns.• Analyze website performance and its effect on lead volume and revenue generated • Analyze ping-tree data to assist with setting up metrics reporting in Tableau Key Achievements:• Manage 3.7MM annual paid search budget• Increased department Revenue by 50.31% YOY• Increased NET profits by 35.24% and decreased Spend by 18.43% YOY• Employee of the month of June 2015, November 2015 and December 2015

Santa Monica, Ca

• Create, manage, and optimize accounts for a portfolio of e-commerce client accounts• Work directly with clients on goals and desired ROI through Affiliate, PPC, Display, Email Marketing, and Retargeting Channels• Assist with landing page creation. Suggest best practices, along with ongoing testing and optimization• Utilize and test strategies to increase conversion rates across campaigns including A/B testing on keywords, copy, landing pages• Track, measure and report PPC, Affiliate and Email Marketing performanceKey Achievements: • Reduced CPA by 30% across 3 key accounts within 6months

Remote

• Manage all day-to-day operations associated with new and existing PPC (pay-per-click) campaigns• Performed lead generation and customer acquisition for US, CA and AU payday loan companies• Collaborate with tech and production teams on conversion rates site and campaign optimizations• Fulfill ad hoc, monthly and quarterly reporting requests• Interview and train all PPC Specialist new hires• Analyze and track campaign performance, competitor activities, and developed strategies and tactics for maximizing ROIKey Achievements: • Employee of the Month - October 2013

West Hollywood, Ca

• Oversee all campaign delivery and content optimization efforts for Bing Whitespace Project• Keyword, bid and budget management, ad copywriting, and testing, landing page optimization• Generate daily, monthly and ad hoc reports, analyze click data and track campaign performance and users secondary actions• Work cross-functionally with Bing Publisher Solutions team, sales representatives, coordinators, technology and legal teams to develop and execute high-impact multi-channel marketing campaigns• Assist in set up and implementation of Reseller initiative; including campaign creation, keyword generation, ad copywriting and optimizationsKey Achievements: CEO Award - December 2007, April 2008, December 2009 and March 2010.

Burbank, Ca

• Assisted in the marketing and selling of online PPC (pay-per-click) services and products• Conducting traffic research, request relevancy reports as needed, primary point of contact for all advertisers request• Generate advertiser’s proposals; optimize all site components such as: listing - title and descriptions, site architecture• Consult with advertisers on creative URLs/landing pages, tracking codes, categories and CPC’s• Cross-sell new search marketing products and features• Work closely with Editorial and Finance Departments for advertisers listing and billing inquiries• Responsible for preparing and generating daily, month-to-date and ad hoc sales reports• Secure new accounts while up-selling and providing support to existing advertisers• Consult with advertisers on creative landing pages