Cédric Du Chene Email & Phone Number

Marseille, France

Rueil-Malmaison, France

Paris Area, France

Launch the new distribution network of DS Automobiles Brand, develop and make executed all the new processes to anchor DS Brand premium positioning; Build and implement the marketing strategy dedicated to this new franchisee network Developed network strategy targeting 190 new DS Stores in France by the end of June 2018; implementation is ongoing with opening rhythm on track with the target.  Coordinating and validating local marketing strategy to boost DS Brand and new DS Stores… Show more Launch the new distribution network of DS Automobiles Brand, develop and make executed all the new processes to anchor DS Brand premium positioning; Build and implement the marketing strategy dedicated to this new franchisee network Developed network strategy targeting 190 new DS Stores in France by the end of June 2018; implementation is ongoing with opening rhythm on track with the target.  Coordinating and validating local marketing strategy to boost DS Brand and new DS Stores awareness, increase sales funnel and create a specific and new luxury customer experience. Show less

Shanghai City, China

Analyse and detect automotive market trends in China and South East Asia, and build PSA Group product and mobility services strategies (Peugeot, Citroën and DS Brand) to respond to evolving customer needs and expectations. Management of a team of 35 Product and Services managers and Marketing research specialists.• Successfully grasped Chinese market and customer expectation trends resulting in an improved Product Strategy, shifting from sedan to SUV• New products launched: mid-SUV… Show more Analyse and detect automotive market trends in China and South East Asia, and build PSA Group product and mobility services strategies (Peugeot, Citroën and DS Brand) to respond to evolving customer needs and expectations. Management of a team of 35 Product and Services managers and Marketing research specialists.• Successfully grasped Chinese market and customer expectation trends resulting in an improved Product Strategy, shifting from sedan to SUV• New products launched: mid-SUV Peugeot 4008 & 7-seater mid-SUV Peugeot 5008: 1.51% mid-SUV market share in H1 2017 vs. 1.01% in 2016• Project leader for PSA Group car-sharing program strategy named Free2Move in partnership with a local operator and municipalities Show less

Zagreb, Croatia

Ensure PSA Group development in the country, achieve commercial objectives both in new vehicle sales, part & services, and customer satisfaction, and maximize PSA Group profit.• Managed Peugeot, Citroën and DS franchisee networks and opened 5 new dealerships plus 1 PSA Group flagship in Zagreb• Improved sales performance : 17% national market share for PSA Group vs. 15% objective• Maximized the P&L by 170% by developing new car sales and by continuous optimization of resources and… Show more Ensure PSA Group development in the country, achieve commercial objectives both in new vehicle sales, part & services, and customer satisfaction, and maximize PSA Group profit.• Managed Peugeot, Citroën and DS franchisee networks and opened 5 new dealerships plus 1 PSA Group flagship in Zagreb• Improved sales performance : 17% national market share for PSA Group vs. 15% objective• Maximized the P&L by 170% by developing new car sales and by continuous optimization of resources and structures Show less

Zagreb, Croatia

Ensure Citroën Brand development in the country, achieve commercial objectives both in new vehicle sales, part & services, and customer satisfaction, and maximize Brand profit.• Increased market share from 6.7% to 8.2%, with Citroën taking the third place in the market • 2 points growth in customer satisfaction from purchase and delivery operations till after-sales visits• Defined and led a deep network development strategy: signed 2 new franchisees, and took over of 1… Show more Ensure Citroën Brand development in the country, achieve commercial objectives both in new vehicle sales, part & services, and customer satisfaction, and maximize Brand profit.• Increased market share from 6.7% to 8.2%, with Citroën taking the third place in the market • 2 points growth in customer satisfaction from purchase and delivery operations till after-sales visits• Defined and led a deep network development strategy: signed 2 new franchisees, and took over of 1 strategic point of sale in Zagreb Show less

Bratislava, Slovakia

Management of a franchisee network of 18 dealerships, implementation of consistent sales and marketing strategies to grow the business and improve customer satisfaction • Launched of the new Citroën C3 Picasso, first Citroën car being produced in Slovakia: top 3 in its segment after one year of commercialization • Increased customer satisfaction by 1 point in purchase & delivery process and by 8 points in after-sale field • Managed retail animation and network development: opened in… Show more Management of a franchisee network of 18 dealerships, implementation of consistent sales and marketing strategies to grow the business and improve customer satisfaction • Launched of the new Citroën C3 Picasso, first Citroën car being produced in Slovakia: top 3 in its segment after one year of commercialization • Increased customer satisfaction by 1 point in purchase & delivery process and by 8 points in after-sale field • Managed retail animation and network development: opened in 2011 a strategic new dealership in Bratislava Capital city Show less

Paris

Achievement of commercial and economic objectives of 9 European countries: Greece, Ireland, Finland, Bulgaria, Estonia, Latvia, Lithuania, Cyprus and Malta by negotiating and supporting commercial and marketing policies. • Achieved €440mn turnover and reached 33,000 new vehicles sold in 2007 by developing efficient quarterly commercial policies • Validated marketing strategies in those countries for each new Citroën vehicle (9 cars launched from 2004 to 2008)

Paris

Responsible for risk evaluation of European subsidiaries • Monitored the evaluation of Operational Risk for all Citroën European Subsidiaries, and managed the associated action plans with country CEOs • Benchmark of Citroën European Subsidiaries on several area of expertise : New Vehicle commercial policies, network animation, overheads structure optimization and warranty cost management

Rouen

Financial controlling of a network of 36 franchisees in West France subdivision: cost optimization solutions, budget control and profitability animation • Analysed franchisee activities: new and second-hand vehicle business, spare parts and after-sales operations. • Contributed to the network development by making 4 business plan analysis for new investors willing to join Citroën network• Managed of the Regional Division overheads and report to France Controlling Senior Vice President

Em Lyon, Ecole De Commerce Et De Management, Diplômé

Activities and Societies: SKI CLUB Association

Dut Gea, Gestion Des Entreprises Et Des Administrations, Dut Gea

Baccalauréat, D - Mathématiques Et Biologie