Cedric Moore Email and Phone Number

• Managed Hormel Foods grocery and meat products accounts for the SpartanNash business.• Communicated with buyers in 5 of SpartanNash Distribution centers located in the Wisconsin, Minnesota, North Dakota, South Dakota, and Nebraska areas.• Presented effective promotional plans to drive incremental sales of Hormel foods products by an average of 50% while also increasing instore basket size and the sales of the overall category.• Worked with SpartanNash Category Business Planners to ensure proper promotional plans were being followed at the corporate and independent store levels.• Collaborated with Hormel Customer Business Manager and Customer Executive’s to produce a strategy and exceed second half sales target by 7% while indexing within our budget. Delivered the volume plan while staying within the spending guidelines.• As a Territory Manager, I exemplified persistent work, by selling Hormel pillow pack pepperoni shippers with Spartan Nash independent groups resulting in a 20% gain in sales over last year. Gained new distribution by selling in the new Chi Chi's Fiesta Style roasted salsas.

• Collaborated with sales team as well as analyst on differing customers to ensure category growth. Attended and came prepared to all customer calls with questions, experiences, and feedback to share with retailer. Completed and passed all Delta Mastery of Selling Skills courses. Immediately applied learnings to sales activities.• Through collaboration with sales team and cross functional team, created strategic business plans to maximize baseline sales. Utilizes skillset from being an Associate Category Development Analyst to provide strategic and actionable insights and recommendations that will drive sales of Hormel and my customer. Through our various sales tools, forecasts our business accurately to ensure that we are spending efficiently within 0.5% of our allocated budget, but also tracks our spend efficiency on promotions in line with our SMART initiatives.

• Collaborated with Senior Category Development Analyst and sales team to ensure growth with the Hormel portfolio. Completed and passed all courses from Skill Up Academy and Delta Bronze. Applied all learnings to analytical work.• Performed distribution, shelving, merchandising, and price analyses through collaboration with senior analysts to create creative solutions for our customers. • Utilized syndicated data, shopper card data (when available), pricing studies, and thought leadership studies to perform analyses. Collaborated with sales team to create actionable recommendations for customer. Presented in buyer meetings, when applicable.

• Executed retail strategy set in place by Retail Zone Manager in 35 SUPERVALU - Cub Foods stores in the Minneapolis, MN area.• Ensured stores had proper distribution, shelving, merchandising, and price on all Hormel brands. while comparing differences in non-Hormel categories between stores to learn the retailer strategy. Attention to detail on the ‘M’ & ‘P’ to look for secondary merchandising opportunities on our brands. Notes disparities in pricing and communicates to sales team.• Developed trusting relationship with store management to help create solutions and make recommendations. Ask questions to better understand business and always probes for more information when told “no” to help create solutions.• Communicated with Retail Zone Manager and sales team regarding performance in stores, as well as opportunities and challenges that the sales team can address.• Leveraged resources to improve selling results and upgrade orders when opportunities arise.

• Worked with the Category Development team on customer category assignments to develop category plans and strategies, which are consistent with marketing objectives, and customer needs. • Interacted with individuals in a variety of job functions, including marketing, sales, retail operations, consumer insights, and syndicated data suppliers from Hormel field and Hormel Corporate-based to retail customers. • During my Internship I was exposed to a complex set of competitive issues and strategies around geographic markets, brands, categories, customers, management, negotiations, and marketing. Responsibilities: • Assisted the Category Development team in the following: Pulling and analyzing syndicated and customer POS data. Developing recommendations based on analysis of data from various sources, including internal Hormel data, retailer-specific POS/internal data, syndicated information (i.e. IRi, TDLinx, etc.) and Shopper Insights.• Provided assistance to the Category Development team to integrate category assessments for assigned categories/brands with the goal of improved category business results, including sales, distribution, profitability and brand share growth for the customer and Hormel Foods Corporation. • Recommended new item distribution, distribution opportunities, shelf space management, merchandising strategies for various markets, and customer performance tracking• Assisted in the presentation of these recommendations to one or more Hormel retail customers.

• Team player who has trained over 20 + people in host position• Created an increase in carryout sales over 25% from previous month in August 2014, by increasing purchases on specialty breads, cookies, brownies, and carry-out meals • Counts over $5000 worth of inventory every Wednesday• Successfully handled complaints to the satisfaction of the customer

• Collaborated with a team of hardworking individuals to deliver packages• Assisted in delivering packages in the busiest of months • Learned one of the most crucial positions at UPS