Cedric Courcelle

Cedric Courcelle Email and Phone Number

Asia Digital Business Development Director at Le Creuset Japon K.K. @ Le Creuset Japon K.K.
Cedric Courcelle's Location
Tokyo, Tokyo, Japan, Japan
Cedric Courcelle's Contact Details

Cedric Courcelle personal email

About Cedric Courcelle

During my 25 years of E-commerce, digital marketing and CRM career in Asia, I have been mainly working for global brands, focusing in the areas of digital strategies definition and execution, e-commerce platforms deployment and operations, O2O promotions planning and deployment, and CRM strategies definition and implementation.My capability to understand both business culture and technical requirements has served to facilitate communication and execution of global complex digital projects.What I am : results-oriented, logical, open-minded, agile, pro-active, perfectionistWhat does not fit me : routine

Cedric Courcelle's Current Company Details
Le Creuset Japon K.K.

Le Creuset Japon K.K.

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Asia Digital Business Development Director at Le Creuset Japon K.K.
Cedric Courcelle Work Experience Details
  • Le Creuset Japon K.K.
    Asia Digital Business Development Director
    Le Creuset Japon K.K. Jan 2021 - Present
    Tokyo, Tokyo, Jp
  • The Coca-Cola Company
    Head Of Digital - Costa Coffee
    The Coca-Cola Company Nov 2019 - Jan 2021
    Atlanta, Ga, Us
  • Philip Morris International
    Digital Marketing Director
    Philip Morris International May 2019 - Sep 2019
    Lausanne, Ch
  • Philip Morris International
    Director Digital Rrp
    Philip Morris International Aug 2017 - May 2019
    Lausanne, Ch
  • Philip Morris International
    Sr. Manager - Digital Marketing & Ecommerce - Rrp
    Philip Morris International Jul 2016 - Jul 2017
    Lausanne, Ch
  • Philip Morris International
    Manager - Digital Marketing & Ecommerce - Rrp
    Philip Morris International Nov 2014 - Jun 2016
    Lausanne, Ch
  • Bluebell Group
    Digital & Crm Manager
    Bluebell Group Sep 2011 - Oct 2014
    Hong Kong, Quarry Bay, Hk
    In charge of digital strategies, CRM support and eCommerce management across different categories (cosmetics, fashion, fragrance, accessories, F&B, cigars)Professional development training sessions :- Logical Thinking (1 day course)- Situational Leadership® II (SLII®) (2 days course)
  • J. Walter Thompson Worldwide
    Communication Planner
    J. Walter Thompson Worldwide Jun 2010 - Jun 2011
    New York, Ny, Us
    - Managing digital strategies for global and local clients (Ford Japan, Nikon, Nespresso Japan, Schick Japan)- Developing new business with Regional teams based in Singapore (Estee Lauder, Diageo, Brother Japan, Singapore Tourism Board)
  • Digitas Japan Kk
    General Manager
    Digitas Japan Kk Oct 2007 - May 2010
    Boston, Massachusetts, Us
    Achievements (as a General Manager): • Legal and operational transition from Nihon BI KK to DIGITAS Japan KK• Digitas Japan office local management (Finance - HR - daily project-related operations - IT infrastructures)• Increase the staff from 7 to 12 persons following business growth 2007 to 2008: Rebranding and internal reorganization following the company acquisition by Publicis Group• Company name change procedures, integration of Digitas Japan as a new entity in Publicis reporting system, recruitment of new talents (Account Directors, Creative Director), mail system migration to GoogleApps system• Implementation of a Timesheet system on local server : based on Publicis Group reporting needs, setup of a web-based Timesheet system (Socket Timesheet) and management of internal resources reporting• Implementation of a collaborative tool for projects management and operations follow-up between internal teams, external partners and key clients: following productivity increase objectives, setup of a collaborative tool (Basecamp) for all projects managed at Digitas 2007 to 2010: Digitas Japan office local management• Local contact for Asian / US based senior management teams• Participation in Global / Regional competitions as a leader for Japan market (Panasonic, Diageo, IBM, L'Oreal, Nissan, Delta Airlines)• Finance related operations (Quotations and invoices issuing, Monthly Financial reports review and validation, Revenue Forecasts preparation and follow up, Cash Flow management, Accounts P&L control, Quotations / Invoices issuing)• HR related operations management (hiring procedures, contracts negociation, staff yearly evaluation)• IT related operations management (servers management, infrastructures and softwares management)Achievements (as a Senior Account Executive): • Increase of the clients portfolio from 10 to 15 clients• Direction of major projects managed by Digitas Japan, including P&L control
  • Nihon Bi Kk
    General Manager
    Nihon Bi Kk Oct 2000 - Oct 2007
    Achievements (as a General Manager): • Creation of the Japanese office (2000/10)• Nihon BI KK office local management (Finance - HR - daily projects-related operations, IT infrastructures)• Break even reached in 2 years • Increase the local staff from 1 to 7 persons following business growth 2000 – 2007: Nihon BI office local management• Development of the accounting system (MS Access) – quotations and invoices issuing• Monthly Financial reports review and validation• Revenue Forecasts preparation and follow up• Setup of IT infrastructures related to the local office operations (mail system, tests servers) Achievements (as Asia Zone Director): • 2002 – 2007: Management of Key Asian accounts from Tokyo (L'Oreal China / Taiwan / Korea, Elle China, G2J China)• 2005: Creation of BI China office (Asian Vision Ltd.)• Creation of a legal entity in China mainland• Recruitment of a local team of 5 persons in China• China operations and finance management from Tokyo Achievements (as an Account Executive): • Increase of the clients portfolio from 1 to 10 clients • Management of key accounts in Japan and Asia
  • French Embassy In Japan
    Deputy Commercial Attache
    French Embassy In Japan Jul 1999 - Sep 2000

Cedric Courcelle Skills

Digital Marketing E Commerce Digital Strategy Online Marketing Online Advertising Crm Social Media Marketing New Business Development Business Development Seo Project Management Web Analytics Business Strategy Market Research Sem Mobile Marketing Integrated Marketing Social Media Brand Management French English Email Marketing Public Relations Website Development Interactive Marketing Mobile Devices Strategic Partnerships International Marketing Entrepreneurship Web Marketing Google Analytics Web Project Management Wordpress Customer Service Customer Relations Google Adwords User Experience Luxury Goods E Business Analytics Multi Channel Marketing Information Architecture Social Media Measurement Content Management Affiliate Marketing Cms Marketing Research Mobile Internet

Cedric Courcelle Education Details

  • University Diderot - Paris Vii
    University Diderot - Paris Vii
    Japanese Language
  • Lycee Jean-Moulin - France
    Lycee Jean-Moulin - France
    International Trade
  • Aichi Prefectural University
    Aichi Prefectural University
    Japanese Language

Frequently Asked Questions about Cedric Courcelle

What company does Cedric Courcelle work for?

Cedric Courcelle works for Le Creuset Japon K.k.

What is Cedric Courcelle's role at the current company?

Cedric Courcelle's current role is Asia Digital Business Development Director at Le Creuset Japon K.K..

What is Cedric Courcelle's email address?

Cedric Courcelle's email address is ce****@****ail.com

What schools did Cedric Courcelle attend?

Cedric Courcelle attended University Diderot - Paris Vii, Lycee Jean-Moulin - France, Aichi Prefectural University.

What are some of Cedric Courcelle's interests?

Cedric Courcelle has interest in Music, Sound Design, Dtm.

What skills is Cedric Courcelle known for?

Cedric Courcelle has skills like Digital Marketing, E Commerce, Digital Strategy, Online Marketing, Online Advertising, Crm, Social Media Marketing, New Business Development, Business Development, Seo, Project Management, Web Analytics.

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