Cofounded Recrooter as a SaaS based, social recruitment tool.Recrooter:• sourced relevant candidates for open job positions on social networks (Facebook, LinkedIn) through social seeding, targeted advertising and referrals• streamlined the application process through one-click applications and interactive modules such as online video & chat• structurally supports the employer's brand by building a fan base and creating company ambassadorsRecrooter was sold to Skelia.

Proudfield was an entrepreneurial, boutique digital agency with focus on social & mobile media and new, upcoming technologies such as AI, VR, crypto, ...Proudfield served both national and international clients and assisted these with their digital and social media marketing challenges. Among our customers were Total, McDonalds, BMW, Volkswagen, Red Bull, Vandevelde, Selor, Galak, and others. Proudfield was sold to The Reference in 2013 and is currently the competence center The Reference/Social. The Reference was the first web agency in Belgium and one of the pioneers in Europe. The Reference is part of the Emakina Group, a network of interactive agencies operating across several countries in Europe and listed on the Alternext stock exchange.

Proud member of the 'Netlog Mafia' - https://www.linkedin.com/pulse/netlog-innovation-mafia-eugenia-forcat/?trackingId=7ekPtJQ0aU8ABeRT0AItgw%3D%3D Netlog was the largest European social network for youngsters, with over 80 million registered users in over 30 countries.Responsibilities:• managed the strategic partnerships business unit• created and built new revenue streams, target based (>2M EUR)• sourced and licensed new products and services, integrated into the Netlog platform• worked across all departments of the company to define a product & GTM strategy and then executed commercial partnerships with 3rd parties to deliver upon that strategy• growth hacking "avant la lettre"Milestones & Projects:• Implemented Netlog Credits, a virtual currency and ecosystem to pay online for virtual goods in games and apps. Netlog Credits played a major role in monetizing the social network's userbase and was a key tool to drive retention (e.g. 1 credit per daily unique login). This strategic project posed specific issues: national & European legislation, currency fluctuations, devaluation/inflation, integration of several local payment methods, ... Crucial for the success of Netlog Credits was building an entire ecosystem of users, apps and games, to ensure a high enough adoption ratio among the Netlog platform.• Launched Netlog Mobile, an MVNO, together with Mobistar, to strengthen the Netlog youngsters' community feeling in the offline world. Netlog Mobile was innovative in 2009 since it offered free surfing on the Netlog platform to all Netlog Mobile users and rewarded users with Netlog Credits that they could spend on the Netlog platform. • Implemented a custom self service ad platform to easily serve our long tail customers and sell our extensive ad inventory.• Created a revenue generating ecosystem of apps and games based on microtransactionswww.netlog.comwww.twoo.com