Cedric Felli
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Cedric Felli Email & Phone Number

Global Marketing & Product Innovation Expert | EPFL Engineer, LBS MBA | Connected Medical Devices, Digital Health & Wellness, Consumer Electronics & FMCG at AudioVitality
Location: Lausanne, Vaud, Switzerland 11 work roles 7 schools
1 work email found @bluewin.ch LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Role
Global Marketing & Product Innovation Expert | EPFL Engineer, LBS MBA | Connected Medical Devices, Digital Health & Wellness, Consumer Electronics & FMCG
Location
Lausanne, Vaud, Switzerland

Who is Cedric Felli? Overview

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Cedric Felli is listed as Global Marketing & Product Innovation Expert | EPFL Engineer, LBS MBA | Connected Medical Devices, Digital Health & Wellness, Consumer Electronics & FMCG at AudioVitality, based in Lausanne, Vaud, Switzerland. AeroLeads shows a work email signal at bluewin.ch and a matched LinkedIn profile for Cedric Felli.

Cedric Felli previously worked as Director of Marketing and App Business Development at Audiovitality and Global Marketing & New Product Development Director (Braun Home Health Diagnostics) at Helen Of Troy. Cedric Felli holds Master Of Business Administration (M.B.A.), Marketing, Strategy from London Business School.

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Email format at AudioVitality

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{first_initial}{last}@bluewin.ch
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Profile bio

About Cedric Felli

“Dive deep into the data. Then trust your gut.” (Andy Grove) - is my mantra. Engineer by training and profession, I am both left and right brained. I love to analyze complex business problems, dive deep into consumer underlying motivations to creatively identify insights-driven solutions to fuel the development of my strategies, brands, innovation pipelines and communications. Over 15 years in Consumer Health & Wellness (Medical Devices), blue-chip FMCG & Advertising, I have enjoyed leadership positions at global, regional and country levels, in Strategic & Operational Marketing and Sales, Brand Development, Portfolio Management, New Product Development & Upstream Innovation and Market Research & Insights.Hands-on executive, I am always ready to roll-up my sleeves and support my team and cross-functional colleagues. Recognized for my coaching and listening skills, I love to help talents blossom.Led by my passion for digital technologies and enthusiast about the numerous opportunities to empower consumers and end users through technology, connectivity and data, I attended an Executive course on Data Science & Management at EPFL/HEC in Lausanne.I enjoy meeting new people and hearing new perspectives. Reach out if you would like to talk about opportunities in Connected MedTech, Consumer Health & Wellness, Digital Health and Consumer Durables & Electronics.COMPETENCIES | SKILLS ● Business/Marketing Strategy● Brand & Product Positioning● New Product Development & Upstream Innovation (Medical Device, physical/connected, digital/app, IoT)● Market Research & Consumer Insights Generation● Go-to-market Strategy / Product Launch● Omnichannel / Digital Marketing Communications● P&L and Budgets Management● Cross-functional Team Leadership (15+) R&D, Program Management, Design, IT, RA, Legal, Clinical, BI● Managing and Coaching (remote, multi-cultural) Teams

Listed skills include Brand Management, Fmcg, Customer Insight, Strategy, and 34 others.

Current workplace

Cedric Felli's current company

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AudioVitality
Audiovitality
Global Marketing & Product Innovation Expert | EPFL Engineer, LBS MBA | Connected Medical Devices, Digital Health & Wellness, Consumer Electronics & FMCG
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11 roles · 30 years

Cedric Felli work experience

A career timeline built from the work history available for this profile.

Director Of Marketing And App Business Development

Current

Lausanne, Vaud, CH

Helping AudioVitality in its journey to product-market-fit and global scale by leveraging our proprietary low-frequency vibroacoustic technology in Health, Wellness and Sport through immersive studios and mobile app.

May 2023 - Present

Global Marketing & New Product Development Director (Braun Home Health Diagnostics)

El Paso, Texas, US

Led Health & Wellness largest and most global Categories - Braun & Vicks Fever Thermometer, Braun Blood Pressure Monitor and Pulse Oximeter (Class II). Key regions are North America, EMEA and AP (China, Korea, Australia).Responsibilities spanned from Global Category/Brand Strategy and Portfolio Management to New Product Development and Upstream Innovation.

Jan 2019 - Apr 2023

Global Marketing & New Product Development Manager (Braun Home Health Diagnostics)

El Paso, Texas, US

Global Marketing & NPD Lead for Braun Blood Pressure Monitors and a new-to-the-world infection diagnostic device for home-use.Responsible for Global Category Strategy, Portfolio Management, Upstream Innovations, New Product Development, Packaging, Launch Campaign Creative, Assets & Messaging and Pricing.

Nov 2016 - Dec 2018

Global Strategy Director

Amsterdam, NL

Strategy and planning lead for global & local clients (JTI Emerging Products, adidas, Olympic Dutch TeamNL, Toto), advising on brand, marketing, innovation and communication strategy following DISRUPTION® methodology.- Contributed to development of JTI's e-cigarette global brand strategy, global launch communication campaign and innovation pipeline..

2015 - 2016 ~1 yr

Marketing Director

London, GB

  • Appointed to overhaul Benelux company portfolio (>10 brands, incl. Global Drive Brands) following 20 years of share decline, position portfolio for strong and immediate growth in a new rapidly increasing category and.
  • After years of stagnation, propelled Group sub-premium brand market share and net turnover by migrating big local brands, launching innovations, establishing competitive pricing and continuously activating the brand.
  • Delivered and started execution of transformational plan of portfolio from 10+ brands to 3 in only 3 years.
  • Led industry with launches of game-changing innovations, which resulted in market share gain, stabilising company market share in 2012.
  • Built high performing BNLX Marketing department (15 people). Identified, coached and mentored high potentials.
2011 - 2014 ~3 yrs

Regional Consumer Centricity & Insights Manager - Western Europe

London, GB

  • Promoted by Western Europe Regional Director to fuel top line growth in declining region with limited pricing upside by building up insight generation capabilities, delivering superior insights & turning them into.
  • Uncovered 10+ compelling strategic insights, which shaped Global Top 15 markets portfolio review, guided Lucky Strike brand positioning and highly successful innovation pipeline, initiated product and packaging.
  • Set up an effective approach to support consumer & category insights generation, which was transferred to Global HQ for roll out in other Regions.
  • Brought insights to life via story telling, well-packaged document, multi- level stakeholders engagement, cross-functional workshops (30+ people) and end-market collaboration.
2009 - 2011 ~2 yrs

Area Marketing & Sales Manager - Central Europe

London, GB

  • Provided Marketing & Sales expertise for 17 Central Europe markets including Poland, Switzerland, Czech Republic, Hungary, Greece and the Baltic countries, and develop brand communication toolkits (KENT, Viceroy) for.
  • Led the development of full marketing mix of Viceroy Super-slims cigarettes for Western Europe. Launches in Central Europe countries blew past volume target (+120%).
  • Integrated the full brand portfolio of Scandinavian Tobacco Group into BAT Central Europe portfolio. Delivered 80% reduction of SKUs and transferred 50% volumes to BAT Global Drive Brands in just 18 months.
2007 - 2009 ~2 yrs

Senior Brand Manager

London, GB

  • Promoted to turn around declining Switzerland Premium brand (gross margin over CHF 25mn, marketing budget of CHF 10mn). Responsible for 10 people covering Brand, On-Trade Promotion & Events, and 50 external.
  • Conducted first-ever brand migration in Group worldwide. Migrated close to 100% of Barclay consumers to KENT brand (over 8% of total market) alongside the heart and soul of field force and internal employees.
  • Stopped 3-year brand market share decline and improved significantly key brand equity drivers (modern, premium, innovative, quality) thanks to brand migration, Super Premium line extension launch and consumer.
  • Created and launched MDRNTY events platform (Multiple winner of BestEvent at Swiss Nightlife Award and still running today).
2004 - 2007 ~3 yrs

Trade Marketing Manager

London, GB

  • Developed, deployed & evaluated in-store consumer and retailer promotions and retail communication projects, optimized merchandising and supported Key Account Managers in Category Management initiatives.Led a team of 4.
  • Led the development and implementation of the Swiss-first connected advertising flatscreen network (Budget CHF 1.1mio for 50+ stores).
  • Elaborated and tracked successful promotions in Petrol, Kiosk and Grocery channels (loyalty card, switch selling, cross-selling).
  • Delivered rigorous activity evaluations combining quant and qual data.
2002 - 2004 ~2 yrs

Project Manager

Renens, Vaud, CH

Responsible for Feasibility Study of US$ 80 million Water Resources Project in Vietnam. Led the Swiss project team (12 people) and coordinated and supervised Vietnamese engineers. Managed and developed relationships with client and project’s stakeholders (Vietnamese ministries, multilateral institutions, NGO's and local agencies). Secured funding for next.

1998 - 2000 ~2 yrs

Project Engineer

Monod Engineering Consulting Sa
1996 - 1998 ~2 yrs
7 education records

Cedric Felli education

Master Of Business Administration (M.B.A.), Marketing, Strategy

London Business School

Executive Certificate Of Advanced Studies (Cas), Data Science & Management

Epfl

Executive Certificate Of Advanced Studies (Cas), Management Of Medtech, Pharma And Biotech Ventures

Epfl

Bachelor’S Degree, Digital Marketing

The Institute Of Direct And Digital Marketing (Idm)

Master Of Business Administration (M.B.A.), Strategy

Iese Business School

Master’S Degree, Civil And Environmental Engineering

University Of California, Berkeley

Master’S Degree, Civil Engineering

Epfl
FAQ

Frequently asked questions about Cedric Felli

Quick answers generated from the profile data available on this page.

What company does Cedric Felli work for?

Cedric Felli works for AudioVitality.

What is Cedric Felli's role at AudioVitality?

Cedric Felli is listed as Global Marketing & Product Innovation Expert | EPFL Engineer, LBS MBA | Connected Medical Devices, Digital Health & Wellness, Consumer Electronics & FMCG at AudioVitality.

What is Cedric Felli's email address?

AeroLeads has found 1 work email signal at @bluewin.ch for Cedric Felli at AudioVitality.

Where is Cedric Felli based?

Cedric Felli is based in Lausanne, Vaud, Switzerland while working with AudioVitality.

What companies has Cedric Felli worked for?

Cedric Felli has worked for Audiovitality, Helen Of Troy, Tbwa\United, British American Tobacco, and Gruner Stucky Ltd.

How can I contact Cedric Felli?

You can use AeroLeads to view verified contact signals for Cedric Felli at AudioVitality, including work email, phone, and LinkedIn data when available.

What schools did Cedric Felli attend?

Cedric Felli holds Master Of Business Administration (M.B.A.), Marketing, Strategy from London Business School.

What skills is Cedric Felli known for?

Cedric Felli is listed with skills including Brand Management, Fmcg, Customer Insight, Strategy, Marketing Strategy, Brand Development, Trade Marketing, and Competitive Analysis.

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