Cedric Felli Email and Phone Number
Cedric Felli work email
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Cedric Felli personal email
“Dive deep into the data. Then trust your gut.” (Andy Grove) - is my mantra. Engineer by training and profession, I am both left and right brained. I love to analyze complex business problems, dive deep into consumer underlying motivations to creatively identify insights-driven solutions to fuel the development of my strategies, brands, innovation pipelines and communications. Over 15 years in Consumer Health & Wellness (Medical Devices), blue-chip FMCG & Advertising, I have enjoyed leadership positions at global, regional and country levels, in Strategic & Operational Marketing and Sales, Brand Development, Portfolio Management, New Product Development & Upstream Innovation and Market Research & Insights.Hands-on executive, I am always ready to roll-up my sleeves and support my team and cross-functional colleagues. Recognized for my coaching and listening skills, I love to help talents blossom.Led by my passion for digital technologies and enthusiast about the numerous opportunities to empower consumers and end users through technology, connectivity and data, I attended an Executive course on Data Science & Management at EPFL/HEC in Lausanne.I enjoy meeting new people and hearing new perspectives. Reach out if you would like to talk about opportunities in Connected MedTech, Consumer Health & Wellness, Digital Health and Consumer Durables & Electronics.COMPETENCIES | SKILLS ● Business/Marketing Strategy● Brand & Product Positioning● New Product Development & Upstream Innovation (Medical Device, physical/connected, digital/app, IoT)● Market Research & Consumer Insights Generation● Go-to-market Strategy / Product Launch● Omnichannel / Digital Marketing Communications● P&L and Budgets Management● Cross-functional Team Leadership (15+) R&D, Program Management, Design, IT, RA, Legal, Clinical, BI● Managing and Coaching (remote, multi-cultural) Teams
Audiovitality
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Director Of Marketing And App Business DevelopmentAudiovitality May 2023 - PresentLausanne, Vaud, ChHelping AudioVitality in its journey to product-market-fit and global scale by leveraging our proprietary low-frequency vibroacoustic technology in Health, Wellness and Sport through immersive studios and mobile app.
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Global Marketing & New Product Development Director (Braun Home Health Diagnostics)Helen Of Troy Jan 2019 - Apr 2023El Paso, Texas, UsLed Health & Wellness largest and most global Categories - Braun & Vicks Fever Thermometer, Braun Blood Pressure Monitor and Pulse Oximeter (Class II). Key regions are North America, EMEA and AP (China, Korea, Australia).Responsibilities spanned from Global Category/Brand Strategy and Portfolio Management to New Product Development and Upstream Innovation, Market Research & Insights till Packaging, Claims and Creative Campaign Asset Development.Led remotely direct reports and global cross-functional teams (Program Management, R&D, Industrial Design, Clinical, Regulatory, Legal, Regional Marketing, Finance). Reporting to Global Marketing SVP at Health & Wellness Division HQ in the U.S. and dotted line to SVP/General Manager EMEA.Helen of Troy (NASDAQ: HELE) is a $2.2 billion global consumer products company. Key segments are Health & Wellness, Home & Outdoor and Beauty. The Company built leading market positions through new product innovation, product quality and competitive pricing with a diversified portfolio of well-known and trusted brands, including Braun, Vicks, PUR, OXO, Hydro Flask, Osprey, drybar and Hot Tools. -
Global Marketing & New Product Development Manager (Braun Home Health Diagnostics)Helen Of Troy Nov 2016 - Dec 2018El Paso, Texas, UsGlobal Marketing & NPD Lead for Braun Blood Pressure Monitors and a new-to-the-world infection diagnostic device for home-use.Responsible for Global Category Strategy, Portfolio Management, Upstream Innovations, New Product Development, Packaging, Launch Campaign Creative, Assets & Messaging and Pricing.
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Global Strategy DirectorTbwa\United 2015 - 2016Amsterdam, NlStrategy and planning lead for global & local clients (JTI Emerging Products, adidas, Olympic Dutch TeamNL, Toto), advising on brand, marketing, innovation and communication strategy following DISRUPTION® methodology.- Contributed to development of JTI's e-cigarette global brand strategy, global launch communication campaign and innovation pipeline.- Guided local Dutch brand and App launch via Social Media, Video, Digital Influencers, Website, SEO/PPC and OOH. -
Marketing DirectorBritish American Tobacco 2011 - 2014London, GbAppointed to overhaul Benelux company portfolio (>10 brands, incl. Global Drive Brands) following 20 years of share decline, position portfolio for strong and immediate growth in a new rapidly increasing category and build Brand Marketing Department (15 people) in post Benelux merger environment.Member of BeNeLuX Top Team.Achievements:• After years of stagnation, propelled Group sub-premium brand market share and net turnover by migrating big local brands, launching innovations, establishing competitive pricing and continuously activating the brand.• Delivered and started execution of transformational plan of portfolio from 10+ brands to 3 in only 3 years.• Led industry with launches of game-changing innovations, which resulted in market share gain, stabilising company market share in 2012.• Built high performing BNLX Marketing department (15 people). Identified, coached and mentored high potentials. -
Regional Consumer Centricity & Insights Manager - Western EuropeBritish American Tobacco 2009 - 2011London, GbPromoted by Western Europe Regional Director to fuel top line growth in declining region with limited pricing upside by building up insight generation capabilities, delivering superior insights & turning them into commercial activities, while embedding a true consumer-centric culture within Marketing & Sales functions across Western EuropeAchievements:• Uncovered 10+ compelling strategic insights, which shaped Global Top 15 markets portfolio review, guided Lucky Strike brand positioning and highly successful innovation pipeline, initiated product and packaging enhancement developments, accelerated deployment of Capsule innovation across Group portfolio and markets, and highlighted massive opportunity to re-invent and lead the “make your own cigarette” category.• Set up an effective approach to support consumer & category insights generation, which was transferred to Global HQ for roll out in other Regions.• Brought insights to life via story telling, well-packaged document, multi- level stakeholders engagement, cross-functional workshops (30+ people) and end-market collaboration.
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Area Marketing & Sales Manager - Central EuropeBritish American Tobacco 2007 - 2009London, GbProvided Marketing & Sales expertise for 17 Central Europe markets including Poland, Switzerland, Czech Republic, Hungary, Greece and the Baltic countries, and develop brand communication toolkits (KENT, Viceroy) for Western Europe on behalf of Global team.Acted temporarily as BAT Czech Republic Marketing & Sales Director to support their strategic marketing planning and improve their premium brand trade building capabilities.Achievements:• Led the development of full marketing mix of Viceroy Super-slims cigarettes for Western Europe. Launches in Central Europe countries blew past volume target (+120%).• Integrated the full brand portfolio of Scandinavian Tobacco Group into BAT Central Europe portfolio. Delivered 80% reduction of SKUs and transferred 50% volumes to BAT Global Drive Brands in just 18 months.
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Senior Brand ManagerBritish American Tobacco 2004 - 2007London, GbPromoted to turn around declining Switzerland Premium brand (gross margin over CHF 25mn, marketing budget of CHF 10mn). Responsible for 10 people covering Brand, On-Trade Promotion & Events, and 50 external promoters.Led strategy, marketing mix development and brand activation via ATL campaigns (out of home, print, cinema), In-store communication & promotion, events sponsoring, major own nightlife events, on-trade consumer activation, brand ambassador, eMail/mailing/CRM and PR.Achievements:• Conducted first-ever brand migration in Group worldwide. Migrated close to 100% of Barclay consumers to KENT brand (over 8% of total market) alongside the heart and soul of field force and internal employees.• Stopped 3-year brand market share decline and improved significantly key brand equity drivers (modern, premium, innovative, quality) thanks to brand migration, Super Premium line extension launch and consumer activation in HoReCa and Award-winning events MDRNTY.• Created and launched MDRNTY events platform (Multiple winner of BestEvent at Swiss Nightlife Award and still running today).
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Trade Marketing ManagerBritish American Tobacco 2002 - 2004London, GbDeveloped, deployed & evaluated in-store consumer and retailer promotions and retail communication projects, optimized merchandising and supported Key Account Managers in Category Management initiatives.Led a team of 4 planogram merchandisers and Trade Marketing coordinatorsAchievements:• Led the development and implementation of the Swiss-first connected advertising flatscreen network (Budget CHF 1.1mio for 50+ stores).• Elaborated and tracked successful promotions in Petrol, Kiosk and Grocery channels (loyalty card, switch selling, cross-selling).• Delivered rigorous activity evaluations combining quant and qual data.
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Project ManagerGruner Stucky Ltd 1998 - 2000Renens, Vaud, ChResponsible for Feasibility Study of US$ 80 million Water Resources Project in Vietnam. Led the Swiss project team (12 people) and coordinated and supervised Vietnamese engineers. Managed and developed relationships with client and project’s stakeholders (Vietnamese ministries, multilateral institutions, NGO's and local agencies). Secured funding for next project phases from World Bank. -
Project EngineerMonod Engineering Consulting Sa 1996 - 1998
Cedric Felli Skills
Cedric Felli Education Details
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London Business SchoolStrategy -
EpflData Science & Management
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EpflPharma And Biotech Ventures
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The Institute Of Direct And Digital Marketing (Idm)Digital Marketing
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Iese Business SchoolStrategy
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University Of California, BerkeleyCivil And Environmental Engineering
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EpflCivil Engineering
Frequently Asked Questions about Cedric Felli
What company does Cedric Felli work for?
Cedric Felli works for Audiovitality
What is Cedric Felli's role at the current company?
Cedric Felli's current role is Global Marketing & Product Innovation Expert | EPFL Engineer, LBS MBA | Connected Medical Devices, Digital Health & Wellness, Consumer Electronics & FMCG.
What is Cedric Felli's email address?
Cedric Felli's email address is cf****@****ewin.ch
What schools did Cedric Felli attend?
Cedric Felli attended London Business School, Epfl, Epfl, The Institute Of Direct And Digital Marketing (Idm), Iese Business School, University Of California, Berkeley, Epfl.
What skills is Cedric Felli known for?
Cedric Felli has skills like Brand Management, Fmcg, Customer Insight, Strategy, Marketing Strategy, Brand Development, Trade Marketing, Competitive Analysis, Management, Marketing Management, Market Planning, Marketing Research.
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