Cedric Laforge - Gia Ajp - Watch Expert Certified Email & Phone Number

Plan-les-Ouates, Genève, CH

• Drove cohesiveness of Maison strategy and marketing activities across markets,collections, touch and key sales period
• Led marketing plans implantation across multiple key markets
• Provided ongoing support to local teams from strategy definition to deploymentand budget management to executions
• Planned A&P annual allocation, monthly consolidations with markets
• Defined strategic marketing roles to maximize sales and operational results
• Was the driving force of simplification and efficiency within the company

Plan-les-Ouates, Genève, CH

• Drove cohesiveness of Maison strategy and marketing activities across markets,collections, touch and key sales period
• Led marketing plans implantation across multiple key markets
• Provided ongoing support to local teams from strategy definition to deploymentand budget management to executions
• Planned A&P annual allocation, monthly consolidations with markets
• Defined strategic marketing roles to maximize sales and operational results
• Was the driving force of simplification and efficiency within the company

Geneva, Genève, CH

Created the 1st MBA of the Fine Watchmaking Industry as well as 3 Masters Programs for ISG Luxury Geneva on key topics that I particularly cherish:- The first MBA International Fine Watchmaking Management of the watch industry - https://shorturl.at/pEJX6- Master in Luxury and Sustainability - https://shorturl.at/kmuwM- Master in Digital Luxury Marketing.

Meyrin - Geneva, Geneva, CH

Managed product strategy on all men's and Haute Horlogerie watches collections over mid and long term (3-5 years plans) (complete life cycle)Collections: Alpine Eagle, L.U.C, Mille Miglia, Superfast, Grand Prix de Monaco Historique, ClassicManaged novelties forecast and offer performance tracking via ad-hoc reportsEnsured products profitability and.

Meyrin - Geneva, Geneva, CH

Managed the production of the men products communication material, Corporate, Event and Seasonal Press Kits (Christmas, Seasonal, Valentine’s Day, Mille Miglia, Grand Prix de Monaco Historique …)Men collection development follow-up and communication activities suggestionsCoordinated PR in a selection of key markets: USA, Canada, Japan, United Kingdom.

London, GB

Marketing:Redefine and streamline the product offer- Built up and followed up the strategic marketing plan- Brought the marketing sight to new product development- Created and implement new marketing tools (training manual, product sheet, training and retail ambassador programs, owners club...)- Analyzed sales to create a global assortment of products.

Meyrin, CH, CH

• Monthly and weekly sales analysis related to customer profiles and store typology.
• Monthly competitors benchmark (Product and pricing …)
• Sales tools development (launching support, sales representatives trainings, communication tools …)
• Event preparation (Geneva SIHH Watchmeetings, store meetings, seminaries..)

Paris, FR

• Hermès International (Paris, France) – Luxury Group
• Managed daily the international web orders (control, Delivery, customer relationships in 5 languages)
• Was Hermès Customer service first contact
• Handled Marketing missions (Countries’ sales Analysis on all the products, CRM analysis for improvement)

- Managed 30 people of different nationalities andbackgrounds to create a luxury product: the LEAD Guide- Improved the Lead Guide's distribution network and the merchandising of the 2010’s Edition- Created a new corporate gifts service by collaborating with luxury firms and high quality craftsmen.- Established & respected fixed budgets- Worked with.

Les Apprentis Gourmets Ltd (Cannes, France)Luxury Event Management Agency- Managed the daily events & the international contracts- Managed the brand communication and the Apprentis Gourmets shop's retail sales- Created a service of prestigious tailored culinaryevents for yachts owners and luxury brands- Created weekly newsletters and handled the new.

- Managed a new showroom creation- Handled price estimation files for the sales team.- Managed the internal and external launching of the new firm's name for the UK Market.- Managed an internal team building- Managed internal communication

Mba In Intermational Marketing And Management, Intermational Marketing, Finance, Hr And Management

Master Of Science, Luxury And Fashion Management - International

Diploma In, Culture Marketing And Branding

Diploma In Global And Chinese Tourism Management, China Role In International Tourism Development

Diploma In Fashion And Luxury Management : From Business To Culture, Luxury Management

Diploma In Luxury And Sustainability, Luxury Management

Diploma In Management Of Luxury And Fashion Companies, Luxury

Diamonds & Jewelry Retail Sales Master Certificate, Diamond And Jewellery Business

Haute Horlogerie Certification - Watch Specialist, Watchmaking

Haute Horlogerie Certification - Watch Expert, Watchmaking

Accredited Jeweler Professional (Ajp), Watchmaking And Jewelrymaking

Suzhou Campus - Grande Ecole Program - Master Of Science, Luxury And Fashion Management - International

Preparatory Class, Economics And Business Preparatory Class

Scientific Baccalauréat, European Class - Maths - Physics - Biology -