General Improvements:‣ Project management / Budget management & recommendations‣ Increase of +300% in BtoB leads through the website, from 2022 to 2023‣ Implementation of new lead acquisition platforms (France / USA / Canada / Morocco)‣ Complete management of the migration from Google Analytics 3 to Google Analytics 4‣ Development of new cold email campaigns and implementation of follow-ups‣ Contribution to the creation of visuals for campaigns across various channels‣ Integration of tracking tags using Google Tag ManagerSEA Management with Google Ads / Microsoft Ads:‣ Configuration and management of Search, Display, Performance Max, Dynamic, and YouTube campaigns‣ Data analysis and daily optimizations: A/B tests, geo-targeting, exclusions...‣ Creation of tracking templates for HubSpot Marketing‣ Use of SEMRush for analyzing competitor brandsSMA Management with LinkedIn Ads / Facebook Ads / Pinterest Ads:‣ Implementation of campaigns based on objectives (webinars, training, whitepapers)‣ Creation of "Documents Ads" campaigns using contact form submissionsGoogle Analytics 3 & 4:‣ Migration from Google Analytics 3 (UA) to Google Analytics 4‣ Implementation of events & conversions for the website‣ Creation of "Explorers" dashboards for different departments‣ Integration of UTM variables for external providers‣ Analysis of conversion funnelsEmailing & Growth:‣ Scrapping to build prospect files‣ Tests & learning on different cold mailing platforms (Apollo, Emelia)‣ Refinement of MQL files before integrationReports:‣ Creation of detailed KPI reports for each advertising platform‣ Development of dashboards for budget tracking‣ Implementation of reports with Looker StudioHubSpot:‣ Integration of advertising campaigns on HubSpot Marketing‣ Creation of detailed dashboards using tracking templates

‣ Onboarding support for customers on Amazon advertising ‣ Design and management of acquisition plans (Amazon Ads)‣ Configuration and launch of paid search campaigns‣ Analysis of performances: measurement and optimization of KPIs‣ Weekly and monthly customer reports: Kenshoo/Skaï, KPI, ROI/ROAS, Google Data Studio‣ Recommendations & next steps with Google Slides & Google Studio for performances scaling

Emailings:‣ Search for BtoB contacts via LinkedIn Sales Navigator‣ Improvement of contact files with VLookup‣ Sending personalized follow-up emails with Lemlist‣ Integration and configuration of important contacts with CRM Hubspot‣ Following leads contacts & reports for sales representatives‣ Analysis of campaign results, and process optimizationSEO:‣ Website redesign with Wordpress‣ Traffic analysis (Search Console) & Heat map with Hotjar‣ Management of relevant keywords for organic traffic (Yoast SEO)‣ Writing blog articles on the collective intelligence area‣ Improvements of graphics & YouTube videos

Amazon Seller Central account management: analysis of high-potential products, activation of product pages, and sales on the Amazon EU/US marketplaces.‣ Market research and niches products‣ Sales on European market places (France, Germany, United Kingdom, Italy, Spain) & US / CA‣ Best-sellers analysis and optimizations‣ Improvement of product pages according to Amazon recommendations‣ (After Sales Service) Customer follow-up by automated emails (invoices, questions, complaints)

Development of performance campaigns with several acquisition levers, on many territories: France, England, Brazil, Germany, Italy, Spain, Portugal.SEA (Google Adwords / Bing Adcenter) / Display / Remarketing / PLA Shopping:‣ Development of SEM campaigns for PC, tablets, smartphones‣ Development of Display campaigns for Brands‣ Account configuration (architecture, keywords, geographic targeting, ads, mpc)‣ Import / Export of campaigns with Adwords Editor‣ Create and integrate CSV/XML product feed files for Google Merchant Center‣ Maximize performance with Google Shopping & remarketing campaigns‣ Data extraction & analyzes‣ A/B testing of announcements and other variablesDisplay / Real Time Bidding:‣ Budgets negotiation with partner agencies‣ Integration of supplied material (scripts, tracking, tags)‣ Manage day-to-day external relations to ensure follow-up and performanceAnalytics (Google / Woopra / Eulerian):‣ Monitoring of dashboards‣ Conversion tunnels analysis‣ Campaign performance improvements with Google Analytics datasReports:‣ Generation of daily, weekly, monthly and annual reports to teams & partners‣ Translate the annual results into report, and discuss future improvements to partnersTeamwork:‣ HTML scripts integration‣ Graphic design: banners and graphic ads‣ Track and resolve technical issues‣ Manage advertising budgets, and ROI optimization‣ Achieve the objectives of KPIs (Key Performance Indicators)Professional partners:• Kaspersky Lab• Bitdefender• Eset• GData IT• Softwareload• DLGamer• Gamesload• Boonty

‣ Manage a portfolio of 30 Adwords accounts‣ Creation of CPC campaigns for small and medium accounts‣ ROI improvement‣ Customer follow-up by phone and emails‣ Daily, weekly, monthly reportings

‣ Creation of AdWords affiliate campaigns with trademarks : DELL, Cyberlink‣ Optimization of CPC and A/B testing of ads‣ Generation of daily reports with Excel