Cedric Mahe-Rodriguez Email & Phone Number

Miami Beach, Fl, Us

Dallas, Texas, United States

Brand Building Agency Specializing in Luxury Perfume and Cosmetics• Director of new business development and strategic management services for select portfolio of luxury cosmetic brands serving clients in South America, Central America, Mexico and the Caribbean• Builds relationships and identifies importers, distributors and retailers (more than 100 to date) to manage and sell thousands of luxury perfume and cosmetic products• Develops business plans and negotiates agreements, growing business from single owner-operator to managing 4 direct reports in 3 regional offices

Miami, Florida, United States

Increased revenue by more than 87% in 2 years through increased distribution, adding new brands to the portfolio and improved marketing strategy.• Led new business development in 12 countries for exceptional beverage brands such as Champagne Laurent-Perrier, Voss Water and Tea Forte.• Exceeds customer expectations managing product distribution within the travel, cruise and retail industries, as well as local markets/export/wholesale.• Developed strategic sales and marketing plans for each distributor to ensure volume growth

Miami/Fort Lauderdale Area

Area Sales Manager, Travel Retail & Export, Miami, FL – 2013-2015Regional Marketing Manager, Miami, FL – 2010 – 2013Account Executive, Central & South America, Miami, FL – 2006 – 2010CRM & Trade Marketing Manager, Madrid, Spain – 2004 - 2006• Increased sales of luxury Loewe perfume business from $1M to more than $10M in Latin American and the Caribbean through strategic business planning, well-executed marketing initiatives and negotiating with distribution channel• Established the first CRM program under LV’s Christian Dior brand in Spain, including definition of loyalty, building database, overseeing IT, implementing POS and store/associate training; achieved goal of 60K qualified clients within 2 years• Oversaw product placement in more than 500 locations through regional distributors• Managed P&L for each client and region to exceed profitability goals; increased sales by as much as 34% in one year• Developed and implemented product launch and other trade marketing activities managing a $1M advertising & promotion budget; worked with local brand managers to promote LVMH• With a $5M budget, strategized, planned and executed regional media including cable TV, print and digital channels• Delivered on LVMH’s commitment to excellence by conducting new product training to educate distributors and retail customers across regions• Organized and executed product launch events with regional clients to drive awareness• Communicated product news internally and externally, including PR messages, events, brand presentations and product launches• Managed brand messaging by sharing local media and PR plans with regional and local agencies

Master'S Degree, Business, Management, Marketing, And Related Support Services

Master'S Degree, Customer Relationship Management