Cedric Steele Email & Phone Number

• Collaborate with clients to co-develop strategies for driving organic growth within their organizations.
• Develop consumer-preferred innovative new product concepts that drive market share growth.
• Analyze consumer and industry macrotrends to identify new opportunities for driving revenue growth.
• Conduct primary qualitative and quantitative research to inform and guide key management decisions.

Atlanta, GA, US

• Generated $6.5 billion in incremental revenue for McDonald's Beverage Portfolio.
• Grew McDonald's share of Frozen Beverages from 4% to 12%; turned-around from decline to growth.
• Launched Mix by Sprite Tropic Berry into 14,000 restaurants in U.S.; grew the total Sprite Brand by +21%.
• Led process improvement for new product development that resulted in 75% faster execution.
• Developed and executed strategy for $1 Any Size Soft Drinks—drove record-high #1 share position.
• Managed multiple virtual and project teams of up to 60 people for new product development and scaled expansion.

Atlanta, GA, US

• Created new rapid ideation & prototyping process that resulted in $1 Billion+ in new product introductions, globally.
• Led strategy for glacéau vitaminwater expansion in Europe—achieved record Distribution in U.K. (69%) and France (70%).
• Reduced average time for quantitative consumer research from 4-6 weeks to < 24 hours; applied to 300+ projects.
• Developed new framework of 6 Global Innovation Platforms—implemented w/customers in top 5 international markets.

Atlanta, GA, US

• Developed new Flavored & Diet Iced Teas that drove +40% increase in Retail Sales for Pacific Sierra Region.
• Sold in Coca-Cola Freestyle dispenser—reversed Sparkling portfolio trend from decline to growth.
• Led team in the development and national launch of McCafé Cherry Berry Chiller to 14,000 restaurants.
• Led team in the development and national launch for McCafé Frozen Strawberry Lemonade to 14,000 restaurants.

• Managed virtual team of 4 people in an entrepreneurial environment to generate $3 million in sales.
• Opened new business in international markets: Optus (Australia), The Coca-Cola Company (Japan), and SingTel (Singapore).
• Contributed to positioning company for initial public offer - IPO (London Aim: IMTK).

Responsible for creating custom Innovation consulting solutions to drive collaboration and culture change within Fortune 100 corporate organizations, utilizing proprietary Idea Central Software

Atlanta, GA, US

• Established new Insights & Innovation Function for a $2 billion retail towel/tissue/napkin division
• Managed team of 11 direct reports with responsibility for Innovation, Consumers Insights and Business Analytics.
• Developed $250MM new product pipeline that expanded the portfolio into adjacent categories and grew market share.

Vevey, CH

• Managed P&L of $250 million and team of 4 direct reports providing marketing for a $2 billion Prepared Foods Division.
• Grew share of the Skillet Meals segment by +5 points with the “More Meat” product improvement initiative.
• Grew Refrigerated Cookie Dough business +20% and achieved record high share gain.
• Led team in the development and introduction of Ortega Frozen Line—first year sales exceeded plan by +30%.
• Led interactive agency in the development and launch of the brand’s first website www.verybestbaking.com.

Cincinnati, Ohio, US

• Led advertising agency development of the brand’s first global commercial production, “Campus,” in Cape Town, S. Africa.
• Established pricing strategy that generated incremental +$1.2 million B.T. Profit in the U.S.; reapplied to Canada and Japan.
• Developed a direct mail campaign that drove Pringles' brand loyalty and increased volume by +22%.

Cincinnati, Ohio, US

New York, NY, US

Cleveland, Ohio, US

Master Of Business Administration - Mba, General Managment

Bachelor Of Science - Bs, Marketing