Cédric Vialle Email & Phone Number

Mexico City, Cdmx, Mx

Mexico City, Mexico

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform to companies like Best Buy, Carrefour, Coppel, Debenhams and Macy's.Client-facing activities:- Defined strategic plan to grow the Marketplace: financial projections, business priorities and transformation plan - Implemented quick wins on customer experience, seller journey, platforms features activation and processes redefinition- Conducted monthly business and functional reviews, managed day to day client interactions: C-level face-off, operational teams and IT/business partners Internal activities:- Iterated with the Labs/Product team to share insights, discuss new features as well as accelerating internal adoption- Developed SME content around omnichannel strategy and implementation, e-commerce funnel and AB testing- Raised awareness around client use cases, platform functionalities and digital business models

Mexico City Area, Mexico

#1 MBA in Latin America according to QS rankingReceived the Certificate of Excellence in 2021 (~Top 10% Teachers)Received the Certificate of "Instructor Destacado" for Executive Education in 2022Courses:- Business Development and Digital Transformation- Customer Experience- Strategic marketing management skills for the new reality in Latin America- Business IntelligencePrograms:- Master of Business Administration- Master of Business in Management- Executive Education- International Programs

Mexico City, Mexico

Mexico City Area, Mexico

Head of Consulting Department- #1 Eyewear Retailer in MX: acting as the Ecommerce and Digital Director: setup of the division, recruitment of the team, weekly reports with CEOs, 3Y roadmap, daily operations and processes building, digital marketing optimization - following agile methodologies - Leading Grocery player: assessment of online performance and ecommerce operations and quick win implementations - #1 Electronic Retailer in Bolivia: digital and marketplaces strategy for an electronic retailer, including the b-case, marketing plan, UX prototypes and ops manual- #1 Footwear Manufacturer in MX: design and launch of the ecommerce and omnichannel experience of a leading footwear manufacturer and retailer- Leading business school: building of business models and 3Y Roadmap- Business Services: managed the operations of the company: corporate strategy, P&L, marketing & communication plan, people recruitment and growthBusiness Development and COO activities- Sold and conducted consulting projects (CEO face off, leading companies in Latin America)- Built the Company strategic plan- Recruited and managed the teams- Defined internal processes

Paris Area, France

Strategy and Transformation Consulting. Offices: Paris, Mexico City. - 20+ projects, multiple verticals, focus on strategy, marketing and digital transformation areas - International experience: Europe, Mexico, UAE, India, Egypt & Malaysia- Management of consulting teams Some key projects:- B2B Marine & Offshore: launch of a 3D Asset Management solution (Digital Twin): partnership model, pricing, branding & go-to-market. Impact: 4 sales closed before market launch and -25% of maintenance costs for clients- B2B: fleet management mobile app: product backlog, sprints, visibility sessions. Impact: 4.7/5 on Google Play- B2B: digitization of processes through a mobile app. Impacts: -50% of time dedicated to administrative tasks - Manufacturing: creation of the online web and mobile sites based on customer journey, user personas and benchmarks - CPG/Beauty: design of omnichannel journeys, digital strategy and multi-country transformation maps- Bank: organization of Digital Day to raise awareness about digitization of the banking sector - Airline company: omnichannel customer service based on customer paths. Impact: new segmentation, improved CX and increased efficiency - CPG: creation of an ecommerce toolkit - Entertainment: identification of new revenue streams through digital opportunitiesCompany's in-house initiatives: - Conducted a quantitative survey with OpinionWay on the "uberization"​ of the French society- Taught Digital Transformation at ESSEC and Audencia Business Schools- Built and facilitated training sessions about Innovation, Ecommerce and Customer Engagement- Wrote articles about customer experience transformation and market trends and led the internal journal

Région De Paris, France

Région De Paris, France

Paris Area, France

First period• Achieved benchmarking and in-depth analysis of clients’ consumption• Elaborated the pricing and conceived the offer• Presented recommendations to the Executive Committee• Coordinated the operational phase with IT, communication and juridical teamsSecond period• Participated to the forward-thinking on the repositioning of the service• Designed a new customer path• Analyzed an organizational problem and solved it by the redefinition of commercial roles

Paris Area, France

• Analyzed strategically ratings in 9 test countries to identify programming trends• Reported weekly TV ratings for a customer’s portfolio

Mba, Programme Grande Ecole

Mba, Exchange Programme

Mba, Exchange Programme

International Exchange

Classes Préparatoires Économiques Et Commerciales Voie Scientifique