Cedrik Lafrance Email and Phone Number

We guide ambitious SMEs to reach their growth dreams and business objectives by providing them the necessary tools, resources, and strategies to propel them towards commercial success. Our personalized approach, centered on a deep understanding of each company, aims to establish strong foundations for a sucessful and sustainable growth. At AXELR, we commit to incorporating strategy, creativity, and dynamism in every project, propelling our clients towards lasting success and significant growth.Services offered:- Business Audit | Strategic Audit | Digital Audit- Growth and Commercialization Plan- Execution Support- Executive Team Support- Personalized SupportDiscover how you can obtain a grant for our services to bring added value to your business. Contact us for more information.

As the president of a business growth consulting firm (AXELR), I chose to invest in Altee for its potential to transform the HR market. With agile and high-performing technology, Altee supports growing companies by offering tailored and innovative HR solutions. As an independent company and striclty focusing on developing high performing HR tech, we guarantee unparalleled confidentiality and ethics. Altee has been a true favorite for me and many HR professionals. Discover our inspiring tool perfectly suited to the needs of SMEs.

-Manage a team of 10 employees in the sales & marketing department.-Create business strategies to support growth and ensure profitability.-Increase the number of partners and distributors of Folks products.-Ensure that the business processes and tools evolve according to the business' realities.-Ensure that the sales and marketing goals are met.-Define organizational and departmental objectives related to growth.-Determine digital marketing strategies.-Determine lead acquisition strategies.-Determine customer acquisition strategies.-Develop internal growth strategies.-Develop pitch-decks for investors.-Negotiate with partners, customers and suppliers.-Complete employee evaluations, feedback and ensure team members' skills development.

-Develop sales and marketing for both organizations.-Increase business opportunities (leads) for Go RH and Folks.-Ensure revenue growth as well as securing new customers.-Determine the positioning strategy of the company.-Achieve defined business objectives and develop the structure of the S&M department.-Identify suppliers and strategic partners to support the needs of business growth.-Complete interviews, hiring processes and training of new employees.-Build training programs and train new representatives. (strategies, approaches, negotiation and closing)-Ensure the company's presence at relevant events (schedules, orders of promotional material, presence and customer experience).

-Responsible of the maintenance and development of the mainstream verticals-Prospect, evaluate, negociate and create new business opportunities-Increase the amount and manage the quality of the available offers for the mainstream verticals-Develop and maintain relationships with partners providing or promoting offers-Increasing the overall ROI of the verticals

-Identify new products with high revenue potential in connection with the different departments in order to maximize sales. -Negotiate with suppliers and distributors.

-Manage all new prospects from external sources;-Understand the needs of prospects and answer general questions;-Classify new prospects according to their level of interest and assign them to the right representative-Update, in the CRM tool, any relevant information concerning prospects-Perform regular follow-ups with prospects-Work with team members to ensure that objectives are met and that the team follows the same direction;-All other tasks as assigned by the sales manager

• Assist the owner in business decisions and make reccomendations• Develop business development strategies for the growing market• Analyze the competition on the market in order to distinguish the company for its service offerings• Restructure the website and update social media• Manage the relationship with customers and ensure a support role with them• Create and develop advertising videos for promotional purposes

• Nominee for Forces AVENIR in entrepreneurship• Creation of a unique company on the market without any competition• Develop and establish a marketing strategy optimizing the use of social media• Manage and maintain the relationship with 15 customers to ensure customer satisfaction• Manage human ressources and recruitment

Association de Hockey Mineur de Val-Bélair et Valcartier (Québec, Québec)Int. Hockey School of Verbier (Verbier, Suisse)Kohler Goalies Camps (La Chaux-de-Fonds, Suisse)École de Gardien Évolutech (Québec, Québec)• Manage and coordinate the activities of the training of coaches for each team• Develop a monitoring process for each of the association's goalkeepers with the coaches• Ensure the supervision and development of young goalkeepers and coaches• Transmit technical information in an educational and efficient manner• Present a summary at the end of year general meeting