Green Thread is the B2B-focused practice of Horizon Media, purpose-built to help companies achieve sustainable, scalable revenue expansion. In my role, "client experience" breaks two ways:THE EXPERIENCE WE BRING TO OUR CLIENTS:Designing and developing comprehensive connected content strategies to drive consistency across marketing, sales, and serviceEnsuring high-touch client engagement through account managementMaximizing return on assets from technology and automation investmentsOptimizing go-to-market resources across customer acquisition and expansionImproving the contribution of marketing activities to financial performanceHOW OUR CLIENTS EXPERIENCE US:Owning the narrative, positioning, and visual language of the Green Thread brand and portfolio ofspecialized B2B offers, including the strategy, development, and build of promotional, thoughtleadership, and sales enablement assetsManaging the complete product portfolio to drive revenue expansion of $5m total in the first yearDeveloping and building comprehensive organic growth strategies to account for up to $2m in new business in the first year

Strategy design with concentration in tech, sustainability, and futurism marketing.Collaborate with clients to establish creative strategies for customer acquisition resulting in a 2x increase in interaction and more than 10% reduction in attrition.Partner to design and construct full scope marketing and advertising offers, including campaigns spanning across digital media, video, social, print, and experiential storytelling resulting in consistent customer survey scores of 9/10 on effectiveness .Advise companies from start-ups to global corporations on how to define and develop a brand delivering measurable impact using expertise in B2B and B2C messaging.

Lead the change management within the Global Marketing department to integrate the newly formed Content Strategy team into existing department architecture.In specifically supporting the content strategy for the Business Network business unit within OpenText, my responsibilities include (but are not limited to):Owning the content planning, development, and performance of the Business Network unit which boasts 33,000 customers, 1 million connected partners, thousands of connected applications, 30 million digital identities, $9 trillion in network commerce, and 26 billion transactions per year.Collaborating with product marketing SMEs to build, maintain, and execute a content strategy and roadmap.Maintaining all content governanceSupporting multiple marketing channels, including SEM, demand, digital, social, events, and PR.Collaborating on product marketing spend.Developing thought leadership within the Business Network community.Creating and maintaining guidelines and enablements tools.Connecting the dots between the Business Network offers with other OpenText products and solutions and ensuring consistent brand storytelling across all content.

Build and deliver the creative offer to clients who regard Tag as primarily creative production – develop an entirely new creative offer for Tag to bring to clients.Develop the creative vision for clients across print, video and broadcast, interactive, web, direct market, retail, POS, and experiential advertising.Manage timelines, resources, staff, budgets, vendors, and productions for end-to-end campaigns.

Devise the Schneider Electric digital event experience to act as a “remote” solution for customers unable to attend an event in person.Design, develop, and execute on immersive, engaging, and scalable experiences for customer-facing events of up to 5000 attendees with a concentration in sustainability.Lead partner agencies in building immersive experiences with a focus on physical narratives within the Schneider Electric brand guidelines.

Lead a team of writers, designers, and multimedia professionals to produce digital campaigns with measurable brand impact, including 10x increase in connected customers, 5x increase in marketing-generated revenue, and 2x increase in share-of-voice.Strategize with business partners as a design consultant to promote effective campaign solutions.Establish a creative, engaging, comfortable studio culture and environment.

Build a team for quality, versatility, and responsiveness in high-visibilty project executionCreatively direct all the assets created by the SWAT team to maintain world-class, on-brand qualityManage executive-level relationships and expectations

Make sure everything leaving the studio represents world-class digital designEvangelize the company brand in everything we doDefine the most effective design strategy across a suite of assets

Create award-winning multimedia content for web, interactive, event, social media, mobile, and video applicationsArt direct all multimedia content to maintain world-class, on-brand qualityProduce multiple assets from start to finish (including creative, financial, vendor, team, and internal relationship management) all simultaneously and under constant deadline pressure with strict resource limitations