Cees brings a dynamic approach and unique insight to his role. Over a 25 year career that involved executive management positions in many of (former) Philips’ global businesses, he has gained deep knowledge of both business-to-consumer and business-to-business markets. Cees is passionate about business and personal growth and is eager to share his experience and knowledge with entrepreneurs and multinationals. With a formal background in Business Administration and Marketing, Cees has vast experience of setting up, growing/ scaling and leading international organizations. Knowledge and Experience: General Management, Change Management, Marketing, Commercial Management, Licensing, Negotiations, Software, Software Management, Software Business, Business Models, Multimedia, Broadcast, Media, Intellectual Property, IP, Consumer Electronics, Business Development, Agile, Scrum. Blockchain, ICO, Lean Start-Up, Insights, Data Science, High Tech, Green Tech, Mobile, Telecom, IT, Start-Ups, Leadership, People Development, Business Strategy, Morocco, Middle East and Africa Business, Export Business, Business Model Canvas.