Cefi Kamayor Email & Phone Number

• Managing product portfolio to contribute to brand development in 3 line of business and 33% revenue of Aksigorta A.S.• Developing marketing and media plans.• Managing all the ATL and BTL activities. • Managing Campaigns for sales channels and customers. • Implementing new product launches.• Defining the Product Promotion Plans, budgets and field actions. • Submitting new projects / ideas and seeking new partnerships. • Building up Shopping basket analysis, New comer-Quitter analysis or Ad-Hoc reports to increase the sales, retention, up sell, cross sell and to develop new markets.Member of “Aksigorta Future Leaders Programme” since May 2013. Key Achievements:• New Product DevelopmentLaunched different products for different target groups such as Basic Health Insurance, Premium Travel Insurance and Health Support Package for SME.• Data Mining & Campaign ManagementUncover the purchase correlation of the products by doing detailed Shopping Basket Analysis and conducting Sales Channel Campaigns. 45% premium growth was achieved by a campaign for DASK and Home Insurance Products. • PartnershipsPartnership with Prima for the mothers who has recently given birth.Partnership with D&R for new born kits.Partnership with Cegedim for Doctors Liability Insurance.

• Implementing new Private Label products.• Implementing cooperation with the producers for new Private Label products and negotiating in price. • Adjusting the products to the target customers in terms of responsible Brands.• Gathering market and customer information.• Staffing trade exhibitions and demonstrations.• Defining the product’s packaging, advertising and promotion strategies and allocate the budget accordingly. • Coordination of the advertising strategies (both Above the Line and Below the Line) and creates campaigns, promotions and indoor & outdoor activities to increase the market share. Key Achievements:• New Product DevelopmentLaunched the first private label bottled water in Turkey with the brand of RIOBALaunched the first private label beer in Turkey with the brand of FELSGOLD