Caitlyn Johnson Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Greater Chicago Area

Greater Chicago Area

• Help lead monthly client meetings by delivering campaign updates and metrics, outline messaging plans and current financials
• Lead team of regional Account Managers and assist them with projects, updated trainings as well as day to day client activities
• Oversee television, radio, digital, OOH, social advertising and grass roots efforts for 7 markets, including Chicago and Minneapolis
• Create and carry out comprehensive training programs for incoming Account Managers to make for a smooth onboarding experience
• Regional subject matter expert for project management software, Workfront, Microsoft Teams and financial analytic software, IBM Cognos

Greater Chicago Area

• Collaborate with Regional Director, Account Director and Chevrolet dealer groups to execute monthly million dollar advertising campaigns
• Develop and implement holistic plans across all media platforms based on input that is applicable to the market and Chevrolet Local Marketing Associations
• Monitor Chevrolet's national, regional and LMA marketing efforts to leverage them in the local market and maximize their impact
• Submit creative direction through HQ for processing and fulfillment
• Work closely with the social team to implement monthly Facebook and Twitter campaigns
• Manage LMA financials and assist Account Director with regional fiscal year planning

Urbana-Champaign, Illinois Area

• Create flyers and social media graphics for the Fall and Spring study abroad fairs that attract 600+ students
• Coordinate outreach events bimonthly for 12 fellow Program Assistants to inform students about studying abroad
• Manage and update the blog weekly in order to convey the importance of studying abroad to potential students
• Design and post content daily to social media platforms such as Facebook, Twitter and Instagram to better reach students and keep them informed about IAGE events as well as students’ experiences abroad

• Selected from agency of 60+ members as an Account Executive to lead a group of 7 creatives and copywriters
• Point of contact between AAF and clients like Illini Hockey, The City Center (a venue in Champaign) and ActGreen
• Work with and manage a team of 7 AAF members in creating weekly content for clients on and off campus
• Set up weekly meetings with clients in order to give and receive updates and to adjust for new work

Auburn, Alabama Area

• Collaborated with owner to create a marketing strategy to launch the business and establish a client base
• Updated the blog weekly to provide clients with useful information about their jewelry
• Oversaw monthly Facebook campaigns in order to better reach potential customers in the area
• Ran monthly Google advertisements to improve SEO and search results against competition
• Interpreted insights and analytics from campaigns to reach customers in a more efficient way
• Created and managed daily content for the Facebook page to engage with current and future customers

Greater Chicago Area

• Managed the company Instagram account in order to keep 10+ clients updated on the news of the sports world
• Created social media content daily in unity with the marketing strategy to keep the platform consistently updated
• Collaborated with CEO and fellow interns on the marketing strategy to maintain a cohesive social media presence

Auburn, Alabama Area

• Created editorial calendars to manage the social media accounts of 15+ clients
• Constructed copy for an agency campaign and website to convey the importance of SEO for businesses
• Assisted in the composition of 2 different proposals to gain the business of potential clients
• Sat in on client meetings in order to get a better understanding of what clients wanted from our advertising efforts
• Conducted research for client and Inner Spark Creative campaigns to understand specific industries and more effectively reach clients’ potential customers

Auburn, Alabama Area

• Developed and executed an advertising campaign for newly acquired equipment
• Conducted media presentations to introduce company to potential clients
• Served as a personal intern across several departments based on excellent work performance
• Performed various clerical tasks ranging from operating switchboard to developing a new filing system for expedited document retrieval

Bachelor Of Science In Advertising

o Minor in Business o Minor in Public Relations

Media And Communication Sciences

• Studied in Klagenfurt, Austria during the Spring 2017 semester studying Media and Communications. • Classes taken during the semester.