Caleb Leung Email & Phone Number

New York, United States

Toronto, Ontario, Canada

Created integrated, experiential, digital, and public relations campaigns for clients including Audi, Converse, Volvo, NFL, Crown Royal, Nike, Apple Canada, CheeriosDesigned brand identities, crafting unique visual languages across logos, typography, colours, layouts, and applicationsCollaborated with the creative, strategy and account teams to ensure the artistic vision of each project is maintained from concept through to execution, while remaining on budget and within deadlinesBuilt presentations and presented ideas to clients, delivering on feedback without compromising the integrity of the idea and contributing in strengthening client-agency relationshipsLiaised with in-house studio and external production vendors to bring approved concepts to reality; supervised photoshoots, video shoots, and influencer content creationSelect Projects:Audi—Launched the new Q8 e-tron with an immersive experiential design concept powered by AI generated art and fashion icon Coco RochaConverse—Designed an immersive, music-driven skatepark and skateable billboards to connect the brand back to its original audience: Toronto’s skate community (Awards: ADCCs – Bronze, Canadian Marketing Awards – Silver, Bronze)NFL—Designed a visual identity for a Super Bowl popup storeCrown Royal—Created a limited edition artist collaboration that reframed the brand as Modern Royalty with custom packaging and artworkCheerios—Conceptualized an influencer campaign with custom-designed printed kits, and designed an experiential booth to cover Canadian athletes in cheer for the 2022 Winter OlympicsApple Canada—Visualized complex infographics in an effective, engaging keynote presentation for an internal national health summit Biglake—Brand identity, including logo, typography, colour, and guidelines for a small classical music festival and arts collective (Merits: Marketing Awards Shortlist)

Toronto, Canada Area

Engaged in consultancy-based graphic design work for a variety of clients, including contract-based work at creative agencies and individual professional connectionsSelect Projects:Coca-Cola—Created campaign visuals for a 2019 mini-bottles campaignJC Penney—Fleshed out brand identity, typographic layouts, and wayfinding design support for their 2019 rebrandOuid—Developed logos, typeface combinations, color, and brand guidelines for a wellness-based, community-driven brandSift—Built a brand identity, website design, and strategic positioning for an estate cleanout serviceSugar Moms—Designed a brand identity for a Toronto-based boutique bake shop

Toronto, Ontario, Canada

Concept, design and execution for a range of campaigns, touching on 360, traditional, experiential, social, and digital. Select Projects: Coca-Cola — Turned a scan-and-win promo into a full integrate campaign, encouraging teens to explore the city and make summer memories with a TV spot, AI chatbot, and social ads.Ontario's Lottery & Gaming — Developed "Give the Gift that Could Gift Back," a series of digital campaigns promoting lottery gifting Jack Daniel’s — Visuals for a homecoming event in Lynchburg, TennesseeCadbury — Art direction for the 10th anniversary of their CSR campaign, The Bicycle Factory Grolsch — Designed the TIFFxGrolsch Peoples Choice Award

50 Eglinton Ave. E

Designed, ideated, and produced billboard and transit shelter campaigns, with a specific focus on pitching innovative use of Bell Media’s portfolio of spaces to brands and creative agenciesEngaged in pre-press production for posters and billboards, finalizing designs for large format printing and reviewing before publishingCreated detailed, professionally crafted RFPs with type and imagery layouts for prospective brand partnerships

Engaged in creative design work involving videography, graphic design, branding and collateralDeveloped editorial design skills in photographing, editing, and laying out a specific luxury-focused design for their 2015 product catalog positioning the company’s lighted mirrors in an aspirational toneExhibited leadership in helping making design decisions involving company visual identity