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In my role as a Board Advisor at GAİN in Istanbul, Türkiye, I evaluated business performance and tracked KPIs to coach middle management for sustainable growth. Additionally, I developed new partnerships and business models to generate new revenue streams.

• Orchestrated Business Operations, Marketing, and Technical Teams at GAİN, driving a 10x increase in paid customers in just 6 months.• Recreated and optimized sales funnels, developed Brand Partnerships, and initiated the first phase of loyalty offers.• Developed Weekly/Monthly performance reports for agile management principles.

Designed, developed, scouted and marketed mobile applications that can be used every day all over the world. Acted on strategies suitable for the dynamics of local markets with global vision. Started as an Appreneur who lead a studio teams of performance marketing and development, later acted as head of growth for app publishing area. Simplified and structured test processes for apps we tested and improved performance of the portfolio by data oriented agile growth methodology.Key Contributions:● Structuring and simplifying application test process for publishing● Thrived app portfolio and apps to improve growth and profitability trend upwards

Initiated new revenue streams by developing Android POS Projects to improve the experience, control and capability on the POS devices (Point of Sales)Key Contributions:● Insurance sales automatization for Military by Andorid POS with Anadolu Sigorta● Android POS systems with e-invoicing and payment systems combined (VUK 507)● Managed regulatory auditing process for the product

Responsible with Open Banking Products (TekCep, TekPOS, Tedarikçi Finansmanı) Improved onboarding and customer support process during the valuation and acquisition process by Softtech Ventures. Key Contributions:● Orchestrated business and technical teams for a better performance● Eliminated frictions on the field and the customer process for health growth

Developed and implemented applicable product positioning strategy compatible with market trends and company structure. Differentiated by developing new services with partners or leveraging unutilized value-added services to generate new revenue streams for less risky and more sustainable revenue composition with more sticky and higher ARPU generator customer base. Created and managed an effective marketing plan.Key Contributions:● Doubled the revenue by increasing penetration level over %80● Launched e-Arşiv Kasa, esmmgonder.com, faturamigor.com

Resolved conflicts within parties in payment provider ecosystem and improved operations & customer experience. Also managed regulatory relations with Banking Authority (BDDK), supervised global partnerships (like Google, Apple) and local partnership business models (Vitrin)Key Contributions:● Doubled Mobile Payment/Charge to Bill/Direct Carrier Billing revenue within 6 Months

Managed traditional call completion services. Executed or supported global and local content partnerships in video and music industry (like Spotify, Netflix, RBT Services) in cooperation with Vodafone Global Services.Key Contributions:● Doubled call completion services revenue within 6 Months● Restructured and developed more profitable content partnership business models

Investigated and implemented new business models with global & local partners in gaming industry (like Gameloft, Electronic Arts) and worked with groups payment company (TÖHAŞ) in order to develop a sustainable revenue stream.Key Contributions:● Launched Tax Reform Project for Value Added Service Billing, which lead 50% EBITDA increase

Developed and implemented the proper convergence strategy compatible with the groups business structure.Key Contributions:● Launched Turkcell & Turkcell Superonline Single Billing Project to enable effective cross company channel usage and bundling fix & mobile products ● Managed Turkcell Online Camera product development cycle, including prototyping designs & user interfaces and coordinating mass production & distribution & campaigns

Assisted senior management with making accurate campaigns/tariffs in Fixed line and Broadband portfolio by researching and making financial analysis on market/usage trends. Key Contributions:● Developed a favorable Wholesale Broadband Pricing Model for Turkish Market compatible with both the groups strategy and the regulator’s (BTK) objective, in cooperation with consulting firms, regulation & technical teams

● Organized guerilla marketing activities, conducted market researches and trend analysis for youth segment Organized 18 Field Activity, managed 4 Team Member, Published 15 Marketing Reports/5 months

● Managed BTL marketing plans and administered product website with the marketing agency