Ecommerce Junior Merchandiser
CurrentTo support the eCommerce Manager by taking charge of the following tasks/responsibilities:-Researched and analyzed consumer behavior trends to perform a gap analysis on customers’ sites; identifying places we could improve on functionality in order to enhance customer experience-Created data entry standards to ensure the integrity of the product information, within our LINQ database to maintain its accuracy by increasing data quality and effectiveness-Established a Product Knowledge Base (PKB) in Confluence for the company to be utilized as a resource hub and conducted trainings on its contents to cross functional teams of catalog, operations, and client services allowing them to become valuable point of contact references for our customers-Conducted MySQL queries to appraise the effectiveness and validity of the company’s LINQ and Magento database structure; developed and executed a scrum project to optimize merchandising opportunities globally by restructuring both the front and back-end data structures to improve our customer's organic trafficHave also assisted the SEO team with:-Completed 301 redirects-Analyzed backlinking functionality-Conducted keyword researches utilizing Google Analytics and SEM Rush-Reorganize their keyword research database to improve functionality for their cross functional teams