Consulting and project leadership of strategic communications, public relations, influencer marketing and social media planning and execution. A senior level executive with strong media relationships and extensive experience in the gaming and hospitality industry. Capabilities in digital advertising, paid media, creative, graphic design, video production and more.

Conducted external communications, including corporate brand reputation and messaging for 50+ casino resort properties. Performed investor relations communications for earnings calls, property sales and strong business contacts. Handled crisis communications for enterprise and pandemic public relations response, as well as corporate social responsibility communications and community relations. Collaborated with government relations with supportive communications on new gaming jurisdictions and… Show more Conducted external communications, including corporate brand reputation and messaging for 50+ casino resort properties. Performed investor relations communications for earnings calls, property sales and strong business contacts. Handled crisis communications for enterprise and pandemic public relations response, as well as corporate social responsibility communications and community relations. Collaborated with government relations with supportive communications on new gaming jurisdictions and legislative initiatives. Implemented corporate social media strategy and assistance with best practices across company. Continued consumer public relations efforts, promoting hospitality offerings and driving revenue through bookings. Show less

Coordinated media relations for nine Strip resorts, including luxury brand Caesars Palace, LINQ Promenade and High Roller. Oversaw media relations related to many celebrated chefs, such as Gordon Ramsay, Guy Fieri, Nobu Matsuhisa, Giada De Laurentiis and Bobby Flay, as well as numerous high-profile entertainment show launches, such Britney Spears, Jennifer Lopez and Celine Dion, in addition to driving overall travel messages to build brand awareness. Managed multimillion-dollar budget and… Show more Coordinated media relations for nine Strip resorts, including luxury brand Caesars Palace, LINQ Promenade and High Roller. Oversaw media relations related to many celebrated chefs, such as Gordon Ramsay, Guy Fieri, Nobu Matsuhisa, Giada De Laurentiis and Bobby Flay, as well as numerous high-profile entertainment show launches, such Britney Spears, Jennifer Lopez and Celine Dion, in addition to driving overall travel messages to build brand awareness. Managed multimillion-dollar budget and national PR agency, and developed communications and social media plan and strategy to generate revenue through room bookings, ticket sales and restaurant covers. Demonstrated knowledge of travel trends, business needs, destination markets and strong relationships in Las Vegas casino, hotel and public relations community. Utilized solid international, national, regional and local media contacts in TV, print, radio and online to drive bookings via earned media and press placements. Leveraged social media and advanced SEO to maximize press exposure, consumer engagement and brand visibility. • Served as marketing project lead on world’s first Nobu Hotel Restaurant and Lounge, spearheading brand marketing, website design, paid media and marketing plan, including public relations, internet marketing, social media, promotions and on-property advertising. Produced brand commercial and oversaw video production. Generated more than 1 billion media impressions in first year and secured highest average daily rate (ADR) in company. • Launched social media and digital marketing efforts via Facebook, Twitter, Instagram and Snapchat to generate engaging content daily. Grew fans and followers by 15% YOY organically without paid budget, and created strategic partnerships with Yelp and Tripadvisor. Show less

Responsible for all media relations efforts related to three major Las Vegas Strip Resorts.

Generated sales through advertising, marketing and public relations for large restaurant and nightclub corporation at The Venetian Resort Hotel & Casino. Managed creative agency to design advertising campaigns, and placed media buys through radio, print and outdoor advertising. Launched multimillion-dollar nightclub, worked to maintain brand standards, organized grand opening party, secured national media coverage, created website and managed graphic designers and local PR firm. Implemented… Show more Generated sales through advertising, marketing and public relations for large restaurant and nightclub corporation at The Venetian Resort Hotel & Casino. Managed creative agency to design advertising campaigns, and placed media buys through radio, print and outdoor advertising. Launched multimillion-dollar nightclub, worked to maintain brand standards, organized grand opening party, secured national media coverage, created website and managed graphic designers and local PR firm. Implemented marketing programs, such as email marketing campaigns and on-property advertising. Show less

Secured worldwide media coverage for every aspect of resort including restaurants, spa, retail center and major entertainment events (headline concerts, championship boxing and television specials), through marketing and public relations. Procured placements in InStyle, Condé Nast Traveler, Miami Herald, The Philadelphia Inquirer, San Francisco Chronicle, Access Hollywood, E!, and Discovery Channel. Opened THEhotel at Mandalay Bay, BATHHOUSE Spa, Mandalay Place and Mandalay Bay Convention… Show more Secured worldwide media coverage for every aspect of resort including restaurants, spa, retail center and major entertainment events (headline concerts, championship boxing and television specials), through marketing and public relations. Procured placements in InStyle, Condé Nast Traveler, Miami Herald, The Philadelphia Inquirer, San Francisco Chronicle, Access Hollywood, E!, and Discovery Channel. Opened THEhotel at Mandalay Bay, BATHHOUSE Spa, Mandalay Place and Mandalay Bay Convention Center by organizing all media outreach. Show less