Celena Jasmin Email & Phone Number

Singapore

Singapore

• QuickBooks Commerce is an inventory management solution for eCommerce product-based businesses.
• Lead the design for upgrading, downgrading, and feature enablement experiences.
• Engaged in early-stage discovery, research, ideation, and user testing for alpha launch.
• Successfully launched a redesign of the setup and onboarding process, establishing scalable frameworks to support future growth.
• Collaborated with teams across different geographies and time zones, achieving clarity by framing problems and creating concepts that solve customer needs and drive business goals.

Singapore

• As a hybrid designer + developer in this startup, I worked on initiatives for TradeGecko’s marketing website, blog, and knowledge center.
• Led a redesign of the knowledge center (support.tradegecko.com) with improved information architecture and navigation
• Designed and developed a suite of free tools (https://www.tradegecko.com/free-business-management-tools) resulting in a significant improvement in SEO ranking and site traffic
• Ran A/B tests and experiments to improve conversion rates
• Improved and expanded reusable component library

Singapore

Redesigned various websites including the main SMU website (https://www.smu.edu.sg/), SMU Academy (https://academy.smu.edu.sg/), School of Accountancy (https://accountancy.smu.edu.sg/), Oral History (http://oralhistory.smu.edu.sg/), among many othersWorking as the sole web/UX designer for the IT department, collaborating with various stakeholders around.

Led the UI/UX design team to launch different projects such as a trial portal for a web app, and an iOS app for Enadoc 365. Conducted a design sprint for kicking off a new project called Etikado.

- Develop and design creative concepts, graphics, and layouts for a variety of print, digital and multimedia projects with minimal direction and supervision.- Collaborate with clients, stakeholders, and team members to understand project requirements and develop design solutions that meet business goals.- Manage multiple design projects simultaneously.

For my first 6 months in Tech One Global, my responsibilities included:- Assist in the design and creation of graphics, artwork, and other visual materials.- Collaborate with the senior graphic designers and other members of the design team to understand project requirements and create design solutions.

Contributed design work for various client pitchesParticipated in the first ever Internmurals,a friendly competition between the interns of Vgrafiks Design and Branding and Plus63 Design Co., which involved re-branding and designing a marketing campaign for a local product of our choice

Contributed to the initial phase of the app design process; specifically in user personas, user scenarios, and wireframes, conceptualized and created storyboards for corporate videos, assisted in designing promotional materials