Celeste Chan Email & Phone Number

• Developed and managed creative assets and content using Adobe Creative Suite and Canva for social media campaigns on LinkedIn and Facebook to drive follower acquisition and stickiness.• Analysed social media metrics on LinkedIn and refined content strategy by conducting A/B testing on social media posts and ads, leading to a boost in engagement rates.• Optimised email marketing campaign performances on Dynamics365 by conducting A/B testing on headline and masthead.• Executed customer segmentation analysis and created targeted marketing lists and suppression lists on Dynamics365 to maximise campaign personalisation and improve customer experience, increasing Click-Through Rates (CTR) and Open Rates (OR).• Proficiently developed and edited graphics using Adobe Creative Suite to elevate the design of the company’s sales deck. • Liaised catering, printing and event logistics with external vendors and assisted in the execution of client seminars, conferences and roadshows.

• Drafted media materials such as speeches and key messages in alignment with SSG’s corporate objective.• Organised a corporate event (annual media lunch) for over 30 attendees for SSG’s senior management to establish good relations with media partners and oversaw the location scouting, catering and budget. • Coordinated with internal and external stakeholders including media outlets to support SkillsFuture Festival (SFF) 2022 engagement events and roadshows.• Assisted in the production of social media collaterals on Facebook and LinkedIn.• Regularly analysed and reviewed information and statistics on SSG’s image and its programmes

Singapore

• Developed and executed effective business strategies to generate 200 leads to facilitate in the company’s expansion to the cryptocurrency industry and achieved personal Key Performance Indicators (KPI).• Personalised outreach emails to potential clients to achieve a higher leads conversion rate.• Headed and delivered a business proposal to foster a new business partnership.• Revised client contract agreements and grants.

Singapore

• Identified key Search Engine Optimisation (SEO) competitors to optimise the company’s SEO ranking.

• Created daily lesson plans and enrichment holiday programmes.• Monitored the attendance and welfare of the students. • Handled administrative matters on behalf of the supervisor.

Singapore

• Served patients in the clinic on behalf of the general practitioner in charge and maintained patient records and accounts.

Bachelor Of Business Administration - Bba, Marketing

Education record