Celeste Chan Email & Phone Number

• Developed and managed creative assets and content using Adobe Creative Suite and Canva for social media campaigns on LinkedIn and Facebook to drive follower acquisition and stickiness.
• Analysed social media metrics on LinkedIn and refined content strategy by conducting A/B testing on social media posts and ads, leading to a boost in engagement rates.
• Optimised email marketing campaign performances on Dynamics365 by conducting A/B testing on headline and masthead.
• Executed customer segmentation analysis and created targeted marketing lists and suppression lists on Dynamics365 to maximise campaign personalisation and improve customer experience, increasing Click-Through Rates.
• Proficiently developed and edited graphics using Adobe Creative Suite to elevate the design of the company’s sales deck.
• Liaised catering, printing and event logistics with external vendors and assisted in the execution of client seminars, conferences and roadshows.

• Drafted media materials such as speeches and key messages in alignment with SSG’s corporate objective.
• Organised a corporate event (annual media lunch) for over 30 attendees for SSG’s senior management to establish good relations with media partners and oversaw the location scouting, catering and budget.
• Coordinated with internal and external stakeholders including media outlets to support SkillsFuture Festival (SFF) 2022 engagement events and roadshows.
• Assisted in the production of social media collaterals on Facebook and LinkedIn.
• Regularly analysed and reviewed information and statistics on SSG’s image and its programmes

Singapore

• Developed and executed effective business strategies to generate 200 leads to facilitate in the company’s expansion to the cryptocurrency industry and achieved personal Key Performance Indicators (KPI).
• Personalised outreach emails to potential clients to achieve a higher leads conversion rate.
• Headed and delivered a business proposal to foster a new business partnership.
• Revised client contract agreements and grants.

Singapore

• Identified key Search Engine Optimisation (SEO) competitors to optimise the company’s SEO ranking.

• Created daily lesson plans and enrichment holiday programmes.
• Monitored the attendance and welfare of the students.
• Handled administrative matters on behalf of the supervisor.

Singapore

• Served patients in the clinic on behalf of the general practitioner in charge and maintained patient records and accounts.

Bachelor Of Business Administration - Bba, Marketing

Education record