Celeste Chen Email & Phone Number

Take in charge of Sujay Kitchen Towel.Achievement: created new product concept, “high temperature tolerance kitchen towel”,successfully stimulated sales increase by 30% in the first launch channel.• Orchestrated Chinese New Year Campaign and created record high sales.• Analyzed sales data and Nielsen data. Proposed price mechanism change, boostingpromotion sales drive by 30%+..• Led high risk claim review process and cooperated w/ APAC cross-functionalteams, including legal, regulatory affair, product safety. Smoothed disagreements and obtained the approval.

台灣

Takes in charge of Attack.Achievement• Organized promotional EC campaign and utilized ATL marketing tools to drive 167% increase in sales.• Revamped positioning of a new brand and boosted sales growth by 75% within half year.• Cooperated with Google Taiwan team on direct mix and obtained VTR 347% higher than market average.Marketing• Cooperate and monitor external agency to develop marketing campaign.• Manage, allocate and control brand budget.• Work cross function with internal teams such as EC, sales, PR to make sure brand campaign is executed successfully and on time.• Analyze Nielsen market data every month to observe market trends and adjust brand strategy when necessary.Product Development• Launched 17 SKUs of domestic products and 10+ SKUs of export commodities.• Cooperate with external agency to conducted and analyzed quantitative/qualitative survey results (such as FGI, HUT, and shelf test) to develop NPDs according to market trend and consumer needs.• Conduct P&L management to review profit and contribution, proposing cost reduction plan to improve brand profits.• Well-organize schedule, co-worked and communicated with different internal and external counterparts and quick responded to sudden problem, ensuring NPD to be launched on time.

Master'S Degree, Management

Erasmus Exchange Program, Management

學士