Celeste Fields Email and Phone Number

Influencer Campaigns Lead

Partnered with the Product Marketing team to launch the first ever influencer campaign for Google Play Games. Worked cross-functionally with our agency and internal stakeholders to identify 10 top gaming influencers with over 1 million subscribers. Produced 12 YouTube videos targeting the US, BR, and MX markets, generating more than 3.5 million views for our campaign.

Spearheaded the first SMS campaign for third-party marketing in four mobile-focused global markets, which successfully re-engaged top-performing Partners who had previously disengaged from email communications. Conducted Google Ads surveys for over 3,000 high-value and profitable Partners (generating ~$700M quarterly) across 25 markets, providing valuable insights on how Google can help Partners acquire new businesses and achieve greater success.

Selected as one of 365 for an 18-month professional development program for high-achieving diverse talentComplete business case studies and intensive assignments to hone analytical, quantitative, and communication skillsParticipate in conferences hosted by industry leaders, such as Deloitte, LinkedIn, Goldman Sachs, Proctor & Gamble, and Target

Developed and launched an integrated marketing campaign to increase user engagement and awareness for Local Services by GoogleConducted user research and analyzed the Canada and podcast market to develop actionable insights for the marketing teamCreated a quarterly performance deep dive report that gathers and analyzes data for five small and medium business acquisition channels

Using the Adobe Media Optimizer platform, I helped develop and expand keywords on paid search and paid social advertising campaigns through Google, Bing, and Facebook. I tested and created advertising copy, titles, descriptions, and landing pages for clients to maximize click through and conversion rate results. I help launch and generate paid advertisements on search engines such as Google and Bing.

I helped create content editorial calendars on Spreadfast to promote content for our social media platforms, conducted competitive analysis using Google Analytics to benchmark sales initiatives, and analyzed historical e-commerce transactions on Excel to forecast future demand.

Attended a 2-week business program at the Ivey Business School to develop an analytical skill set by studying business cases. Course curriculum included marketing, finance, corporate and social responsibility.

Worked with customer service to inform parents that they were eligible for new programs for their children. Organized and inputted data through various computer systems. Worked with the mail room to send out documents for the parents and providers of the specific programs. Assisted customers when they came in for help.

Developed skills in leadership, public speaking, problem solving, teamwork, and writing. Utilized social media (Tumblr, Twitter, Facebook, Kickstarter, etc.) to communicate global issues. Learned how to develop action plans to initiate social changes.