Celeste Pauli Email and Phone Number

Reporting directly to CEO of North America business unit, member of senior leadership team, at the helm of strategic direction of Brand, assortment, go to market strategies, pricing, and collateral. Responsible for the entirety of product assortment and new product development process, including leadership of cross-functional team to create launch assets, setting market-based pricing, and track early market success. Charged with setting the Brand tone which required the development of a style guide, consumer persona, and guidelines for language and terminology for showcasing products. In sync with oversees suppliers to ensure inventory to meet consumer demand and maintain the highest quality standards. Conduced market research and competitive analysis to identify trends, opportunities, and gaps, guiding product positioning and feature prioritization. Championed a voice of the consumer approach by integrating user feedback in every aspect of product and presentation.

Hired internally to develop and execute strategy and new product integration for $165M Lavatory business, including global collaboration of bathroom suites (+850 SKUs). Lead collaborative think tank sessions with senior executives to solve business issues.

Hired to develop and execute strategic marketing and business plans for $130M Color Kitchen Fixture product categories, including strategic oversight, new product development, capacity planning, and cross-channel influence to reach financial plans.

Hired to drive growth of $150M Fresh Breakfast Portfolio. Scope of responsibility included P&L, business strategy development and execution, aligning sales and cross-functional stakeholders, and executing growth tactics.

Led cross-functional team to expeditiously launch Holiday graphics program a full year ahead of schedule, receiving praise from senior leadership for excellence in execution and demonstration of “best-practice” for speed to market. Managed Target POG reset by providing inputs to line review, developing innovation plan, providing design guidance on graphics refresh, and minimizing impact of excess inventory on low performing codes by implementing alternate use plan for finished goods and raw materials.

Directed the product development process from concept through market deployment for Ben & Jerry’s most significant venture into the frozen novelty category, including obtaining consensus on the company’s largest capital investment and execution of the company’s most comprehensive consumer research activation. Developed comprehensive project timelines to ensure on-time launch of all innovation and renovation projects. Managed cross-functional team members through product development process.