Key Responsibilities:Social Media Management• Manage and moderate day-to-day activities across all social channels (Facebook, Instagram, LinkedIn, Twitter, and TikTok) for five wellness-focused accounts.• Craft and curate high-quality, original content, repurpose blog posts, and share relevant industry-related materials.• Maintain a social media content calendar to ensure timely and consistent posting that aligns with our brand.• Monitor industry trends and conversations to inform timely, relevant content.• Track social media metrics, providing regular reports and insights to enhance performance and refine strategies.• Identify wellness influencers and collaborate on campaigns to amplify our reach and connect with target audiences.Blog Management• Develop and write blog posts that educate, inform, and entertain, while following SEO best practices.• Conceptualize and research blog topics to capture key trends and points of interest in mental health and wellness.Content Creation, Collaboration & Production • Support and edit content for newsletters, website copy, and other marketing collateral.• Work with the marketing team to align social media and blog efforts with overall campaigns, ensuring a cohesive and impactful brand message.• Develop and execute a comprehensive content production plan for video testimonials, program highlights, and podcasts. This includes co-writing scripts, coordinating casting, overseeing day-of production, and strategizing post-production editing and release to maximize audience impact and engagement

• Develop copy and content strategy that improves industry; design original graphics and video for transmission on social media and various digital platforms; define brand identities through strategic consulting • Experience in eClincher scheduling, Adobe Creative Cloud, Instagram, Facebook, Twitter, LinkedIn • Manage multiple brands simultaneously and develop unique creative content and strategy for each • Meet strict deadlines and maintain consistent timelines to meet established goals while providing flexible scheduling to promote organic strategy with a moment's notice • Create individual calendars to deploy and launch custom strategy and content for clients• Familiar with new and evolving industry trends including hashtag performance and popular content relevance•Contracted as an Independent with 6 clients assisting with content strategy, creation, and scheduling

• Managed multiple client brands simultaneously and assisted in developing unique creative content and strategy for each• Served as communication liaison between clients and team to effectively plan out monthly timelines and responsibilities • Responsible for developing and communicating best practices and standards for growing paid social media efforts as well as all paid social media execution• Met strict deadlines and maintained consistent timelines to meet established goals while providing flexible scheduling to promote organic strategy with a moment's notice • Stayed up to date with new and evolving industry trends including hashtag performance, AI updates, paid content trends and popular content relevance• Experience in influencer campaigns; planning, strategy and roll out • Experience in Meta Business Suite, LinkedIn Campaign Manager, Twitter Ads, MailChimp, Asana,

Manager of First Impressions' primary role is to manage a few groups of 35 student leaders. The Daily Tour team, Spanish Recruitment team, Customer Service team, Social Media team as well as help manage a recruitment territory. • Social Media Manager Committee• Implemented the Social Media Ambassador program where student ambassadors are not only managed influencers but also a resource for potential students to see "Life As A Maverick" in current time. These ambassadors provide content calendars, cover important events in the CMU and Grand Junction community as well as interact and answer questions via direct messaging while staying on brand with CMU social guidelines • Designed continuous and timely Social Media Ad campaigns for individual events as well as the entire Admissions department • Run point on important marketing materials for the university such as, housing brochure, self guided tour, social media inserts and more• Created partnerships with local Grand Junction partners such as the Western Colorado Latino Chamber of Commerce and the Hispanic Affairs Project to advocate for the needs of first-generation, low income, minority students attending CMU • Developed program for current student leaders around campus to seek mental health resources and attend group peer sessions

In charge of the 2019 re brand of Student Life, working alongside Colorado Mesa University's Marketing team. Helping 20+ clubs and organizations with their social media marketing as well as event planning.

Responsible for providing press and public relations for the Associated Student Government 2018-19 Administration. In charge of press releases, social media coverage, marketing, and press conferences.

Is responsible for marketing and advertising for developed student programs; built strong relationships and community for about 40 2nd and 3rd-year students at Colorado Mesa University

Served as a student advisor on a marketing team and helped design, develop websites and created content for social media.