Celeste Morales Email & Phone Number

Bellevue, Washington, United States

Plans, directs, and implements all digital marketing strategies for a variety of small to medium size businesses to increase online lead generation, brand awareness, and online sales. Works with CEO and business owners to create and implement online marketing plans including search engine optimization, social media strategies, paid search advertising, e-mail campaigns, website content creation and management, and blog creation and management. • Works one on one with business owners to understand their needs and produces customized digital marketing plans to meet their business goals. • Creates customized Search Engine Optimization plans after running a website analysis and/or creates SEO strategies for new websites.• Optimizes and bids on keywords for paid search advertising. • Creates, implements, and manages Social Media accounts and advertising • Oversees website and blog creation and contracts bloggers as needed. • Writes website content that matches brand’s voice and is search engine friendly.

Destin, Florida

Developed and executed annual marketing plans and budgets for over twenty business units within Sandestin Golf and Beach Resort.• Analyzed and reached target markets through digital, print, and broadcasting efforts.• Executed direct mail campaigns.• Designed and executed email campaigns through constant contact and HubSpot.Managed Social Media Team.• Produced in house print collateral: Sandestin Magazine, wedding guides, guest directory, arrival guides, arrival guide inserts, and restaurant menus.• Planned, coordinated, and marketed yearly events with over 10k in attendance: Sandestin Wine Festival, Gumbo Festival, Emerald Coast Blue Marlin Classic, and Sandestin Triathlon, along with spring break and summer activities for guests.Business units included:• Food and Beverage - Fat Tuesday’s, Marina Bar and Grill, and all beach bars• Weddings- 15 wedding venues• Beach Services- chair rentals, bonfires• Retail- four retail stores• Rental owner Relations- over 1300 units for short and long term rentals• Member only clubs within the resort - four golf courses, beach club, and social clubs• Tennis and pickle ball• Human Resources• Sandestin Foundation For Kids• Audiovisual• Special events

Bellevue Wa

Planned and directed digital media, website content creation and management, social media, search engine optimization, paid search advertising and event planning for the world’s largest Health Club with over 40,000 members and 32 different departments including a spa, medical spa and salon, multiple restaurants, physical therapy, a weight loss program, an anti-aging and medical center, auto salon, and top of the line fitness centers with various activities including cross-fit, and sports leagues. Digital Media and Website Management • Created and deployed digital ads, display ads, and retargeting campaigns across Social Media, Google and Bing for the world’s largest health club with over 30 departments. • Managed all Social Media accounts from implementation to long term strategies and content creation. • Created and Implemented Search Engine Optimization Strategies and ranked number 1 on Google for a variety of services. • Managed a fitness, nutrition, and lifestyle blog with multiple weekly posts from personal trainers, dietitians, and physiatrists.• Created and uploaded content to multiple websites as needed. • Used Google Analytics to report website traffic and behavior patterns to executive leadership. • Wrote articles that were published in Pro Pulse Magazine- readership is 120,000+. Event Planning and Management • Assisted in creating and organizing multiple club events including: -An Anti-Aging Event with Suzanne Somers as the host- sold out and generated great exposure and revenue. -Yearly Halloween event with over 8,000 attendants- assisted with set up and vendor relations to create a Halloween themed family fun night with over 200,000 square feet of fun. -Monthly Spa events held for various skin, hair, and nail clinics. • Worked with various corporations on sponsorships including Microsoft, The American Heart Association, and 425 Magazine.

Miami Fl