The Australian Marketing Institute (AMI) is the requisite organisation for professional marketers and authoritative voice of Marketing in Australia. With the largest network of marketers in Australia, the Australian Marketing Institute has been supporting progress in the careers of our members and advancing the marketing profession since 1933.

WHAT WE VALUE1. Strategic Thinking in everything we do2. Taking action – Not just talk.3. Honest Brands, Honest People, Honest Talk4. Discipline & Creativity – Both as important as each other5. Team Sports6. Uncomplicating Marketing7. A Marathon mindset (I.e. Sustainability)WHAT WE DO1. Marketing StrategyBridging the gap from where you are to where you want to go - encompassing business modelling, industry analysis, customer review, customer journey analysis and ideation, brand positioning, communication channels, key messaging, 12 month planning.2. Brand StrategyThis is if you are serious about building more than a lead generation business, but also a recognisable and distinguishable brand in the market. That will one day sit on your balance sheet. This is more than logo development. It’s the creation of value to all your stakeholders.3. Content Strategy & Implementation There are copious means of communicating today and more competition. Cutting-through isn’t pie in the sky stuff, it requires an understanding of your business/brand positioning, your customer (who are they and what they do, etc), creativity in both messaging and approach, and a ROI mindset.. and ongoing commitment. 4. Website Planning & DevelopmentYour website is your shop front, where you invite people to visit, learn more or purchase. It should be representative of your business positioning. How it looks, what it says, what products you provide, the tone, use-ability.. It’s the complete customer experience. Your website is, in most cases, the first point of contact. 5. SEO One very solid way to increase your search rankings. Month one is analysis: current performance, market and competitor review, and optimisation opportunities. The months following are all about implementation and each month increasing on last months performance. Complete visibility around your SEO investment and what we deliver. www.runpartners.com.au

We love work, but also believe that if you take time outside the working environment to reflect, learn, plan and try new things, you will not only love work more, but your life as a whole will become so much more fulfilled. ME AFTERWORK is about sharing and connecting people who make you think a little differently, who make you feel empowered and who influence you to take an ACTION in a direction that is right for you.

My role at Baiada Poultry was the Head of Marketing and Innovation. Responsible for the Steggles and Lilydale brands, and all product extensions and new innovations we brought to market across the vast number of channels poultry is sold through.

Sara Lee, Coffee, Brand Marketing

NSW Lotteries, Lotto & Lucky Lotteries, Marketing - ATL campaigns & Newsagent distribution network