Celeste Root Email & Phone Number

- Media Strategy & Planning- Team Leadership- Agency Growth & Operations

Washington Dc-Baltimore Area

- Media Strategy & Planning- Team Leadership- Agency Growth & OperationsClients - CDC, CFPB, Oshkosh Defense, Jigsaw - A Google company, BWI Thurgood Marshall International Airport, Weber Shandwick, New Business

Richmond, Virginia Area

Kindred Healthcare - Consumer & B2B (Medical) targets, Virginia State Police - HEAT & IFP initiatives, Virginia Dept of Motor Vehicles - NHTSA initiatives, MCV Foundation, Port of Virginia (B2B), University Health System (San Antonio, TX), New Business, Agency Marketing❖ Lead analysis and interpretation of 1st and 3rd party data to develop strategic marketing opportunities❖ Identify, evaluate, negotiate and activate key tactics contributing to business goal success❖ Partner with and advise media investment teams across multiple agencies and departments during development of client projects/campaigns activating across paid and owned channels including but not limited to digital display, video, native, paid social, owned social, company websites/microsites and traditional media placements including television, radio, print and outdoor❖ Optimize campaign and website performance through DCM/Ad Server reports, Google Analytics, Multi-Touch Attribution and Media Mix Modeling partnerships on a weekly and monthly basis to identify areas of possible improved performance across investment, consumer journey and engagement.❖ Oversee skill development of new team staff (up to 7 people) while discovering new marketing opportunities through vendor relations and media trend monitoring for test and learn activation improving client return on investments❖ Strategize, develop and execute owned content implementation across social channels, company website and monthly newsletter all aimed at improving agency footprint, driving new business and establishing brand voice/culture

Richmond, Virginia Area

Richmond, Virginia Area

Penske, TIAA-CREF, Norwegian Cruise Lines❖ Identify, evaluate, negotiate and activate strategic integrated partnerships on behalf of clients❖ Partner with and oversee media investment teams across multiple agencies and departments during development of client campaigns to ensure activations will achieve client goals❖ Collaborate with department senior management teams to ensure agency goals and client directives match and maintain integrity as year and projects progress❖ Manage client monthly billing and ensure all invoices processed and routed for timely vendor payments and relationship management❖ Oversee the development on junior staff (up to 3 people)

Greater Chicago Area

Ensure, Glucerna and EAS Brands for Abbott Therapeutic & Performance Nutrition❖ Develop strategic partnerships and programs to meet client goals and performance metrics❖ Team with and oversee media investment teams during development of client projects including identifying optimal media mix of investment❖ Direct client monthly billing and ensure all invoices are paid with terms agreed to via procurement and Mindshare accounting staff

Greater Chicago Area

Hybrid Manager - Motorola NA

Greater Chicago Area

Hybrid Sr Associate on the Corporate Initiatives Team for BPNational branding, local market support, Sports/Olympic sponsorship. Strategic and tactical planning for National Broadcast initiatives.Strategic planning. tactical planning, negotiation, buying and optimization for Digital initiatives (display, social, video, mobile and tablet).Strategic and tactical planning and execution for National print.Management of custom creative execution process. Custom program development and negotiations.Behavioral and Psychographic research. Insight development. Data Analysis.

Chicago, Il

Media Planner/AE for Cabela's - National/Regional RetailMedia Planner for Gordman's - National/Regional RetailAct as AE to the client with regard to scheduling, client briefs, direction and strategy development.Create/Plan local market marketing plans for a national outdoors retail chain, national discount retail chain and local community college. Plan, Negotiate and Buy national broadcast/cable, out-of-home, print (newspaper and magazine) and online campaigns emphasizing client branding initiatives.Client work includes local market, regional, national and international accounts

Account work included Bridgestone/Firestone Tires (Corporate Branding, Motorcycle division, Transforce Division, Car Club,Canada), Nashville Predators (Sports), Tennessee Titans (Sports), Universal Lighting Technologies (B2B - lighting solutions), International Comfort Products (B2B, Retail/Co-Op - Canada), Delta Dental of Tennessee, Spheris (Medical), Pivot Health (Medical), Tennessee Lottery (Regional Retail)Started as a Media Coordinator and worked my way up to a Media Planner/Buyer within 3 yearsCollaborate with media director and other account team members to develop, organize, write and execute media plansMonitor client’s media schedules, budgets and expenditure.Develop a thorough knowledge of the client’s business and objectives while evaluating how new media opportunities could best serve the client’s needs.Research new target markets and demographics for client’s changing and expanding targets/productsInteract with media sales representatives to serve as primary liaison between the media sales representative and the agency/client.Coordinate and implement all competitive tracking and invoice billing discrepancies

Collaborate with Sr Planner/Buyers to develop, organize, write and execute media schedules.Conduct competitive research through competitive tracking initiatives.Assist media team in managing and producing correspondence throught the RFP and evaluation process.Develop and expedite insertion and broadcast orders based on client's finalized and approved schedules

Collaborate with media dept to determine marketing and media objectives, demographics and needs.Responsible for placing, confirming and monitoring orders.Assist in research for the development of a media plan.Execute daily admin needs including media library upkeep, inputting avails and orders into account system.

Assist media dept with various activities including research, order implimentation, revising orders. Organize company files and library. Research potential new business opportunities.

Bachelor Of Journalism, Strategic Communications

Education record