Director - Integrated Planning
Current- Media Strategy & Planning- Team Leadership- Agency Growth & Operations
Dec 2021 - Present
AeroLeads people directory · profile
Celeste Root Email & Phone Number
Marketing and Media Maven working to improve business outcomes
at
Butler/Till
1 work email found
@butlertill.com
2 phones found area 804
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Marketing and Media Maven working to improve business outcomes
Location
Greater Richmond Region, United States, United States
Company size
Who is Celeste Root? Overview
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Quick answer
Celeste Root is listed as Marketing and Media Maven working to improve business outcomes at Butler/Till, a company with 181 employees, based in Greater Richmond Region, United States, United States. AeroLeads shows a work email signal at butlertill.com, phone signal with area code 804, and a matched LinkedIn profile for Celeste Root.
Celeste Root previously worked as Director - Integrated Planning at Butler/Till and Vice President - Paid Media Planning & Buying at Weber Shandwick. Celeste Root holds Bachelor Of Journalism, Strategic Communications from University Of Missouri-Columbia.
Company email context
Email format at Butler/Till
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{first_initial}{last}@butlertill.com
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Profile bio
About Celeste Root
Experience in healthcare, finance, government, safety, philanthropic/non-profit, retail, hospitality, logistics, auto aftermarket, oil & gas, health-related CPG, gambling/lotteries, and more • 15+ years in progressive roles • AMA Member • Media/Digital thought leaderI am a motivating media leader who enjoys understanding and influencing target audience through smart marketing activations resulting in improved business outcomes. I’ve spent over 15 years working in the paid media space learning best practices from agencies large and small as well as achieving strong ROI and ROAS for single-market, regional, national and international clients. The highlight of my career has been working with agency leadership to not only develop media teams and agency processes, but also in the marketing and operations of the agency resulting in multiple new business wins and establishing an agency voice through a newly defined marketing cadence. While my experience has been focused within the agency side and media departments, I am incredibly passionate about holistic situations and innovative marketing strategies with the goal of understanding and moving business forward against various key performance indicators. Like a quilt, I believe every piece of information is one piece of a larger puzzle or pattern – the challenge I excel at most is combining the pieces together to create a harmonious, colorful composition. If you’re interested in my experience or would like to learn more about the quilts I’ve created, feel free to message me on LinkedIn.Being "one of the weird ones" who's degree matches their work, I have a Bachelors of Journalism with an emphasis in Strategic Communications from the University of Missouri - Columbia. I also grew up an Air Force Brat and have lived across the country (and select areas around the world) helping me develop a deep fascination of other cultures and food.
Listed skills include Media Planning, Media Buying, Digital Marketing, Advertising, and 36 others.
Current workplace
Celeste Root's current company
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Butler/Till
13 roles
Celeste Root work experience
A career timeline built from the work history available for this profile.
Vice President - Paid Media Planning & Buying
- Media Strategy & Planning- Team Leadership- Agency Growth & OperationsClients - CDC, CFPB, Oshkosh Defense, Jigsaw - A Google company, BWI Thurgood Marshall International Airport, Weber Shandwick, New Business
Feb 2021 - Dec 2021
Associate Media Director
Kindred Healthcare - Consumer & B2B (Medical) targets, Virginia State Police - HEAT & IFP initiatives, Virginia Dept of Motor Vehicles - NHTSA initiatives, MCV Foundation, Port of Virginia (B2B), University Health System (San Antonio, TX), New Business, Agency Marketing❖ Lead analysis and interpretation of 1st and 3rd party data to develop strategic.
Jul 2018 - Feb 2021
Digital Media Supervisor
Jan 2017 - Jul 2018
Supervisor - Engagement Team
Penske, TIAA-CREF, Norwegian Cruise Lines❖ Identify, evaluate, negotiate and activate strategic integrated partnerships on behalf of clients❖ Partner with and oversee media investment teams across multiple agencies and departments during development of client campaigns to ensure activations will achieve client goals❖ Collaborate with department senior.
Mar 2014 - Jan 2017
Strategy Manager - Abbott Nutrition
Ensure, Glucerna and EAS Brands for Abbott Therapeutic & Performance Nutrition❖ Develop strategic partnerships and programs to meet client goals and performance metrics❖ Team with and oversee media investment teams during development of client projects including identifying optimal media mix of investment❖ Direct client monthly billing and ensure all.
Jul 2013 - Feb 2014
Jan 2013 - Jul 2013
Sr Associate
Hybrid Sr Associate on the Corporate Initiatives Team for BPNational branding, local market support, Sports/Olympic sponsorship. Strategic and tactical planning for National Broadcast initiatives.Strategic planning. tactical planning, negotiation, buying and optimization for Digital initiatives (display, social, video, mobile and tablet).Strategic and.
Oct 2011 - Dec 2012
Media Planner
Media Planner/AE for Cabela's - National/Regional RetailMedia Planner for Gordman's - National/Regional RetailAct as AE to the client with regard to scheduling, client briefs, direction and strategy development.Create/Plan local market marketing plans for a national outdoors retail chain, national discount retail chain and local community college. Plan.
Nov 2010 - Oct 2011
Media Planner/Buyer
Account work included Bridgestone/Firestone Tires (Corporate Branding, Motorcycle division, Transforce Division, Car Club,Canada), Nashville Predators (Sports), Tennessee Titans (Sports), Universal Lighting Technologies (B2B - lighting solutions), International Comfort Products (B2B, Retail/Co-Op - Canada), Delta Dental of Tennessee, Spheris (Medical).
Sep 2005 - Nov 2010
Asst Media Planner/Buyer
Collaborate with Sr Planner/Buyers to develop, organize, write and execute media schedules.Conduct competitive research through competitive tracking initiatives.Assist media team in managing and producing correspondence throught the RFP and evaluation process.Develop and expedite insertion and broadcast orders based on client's finalized and approved.
Jan 2007 - Sep 2007
Media Coordinator
Collaborate with media dept to determine marketing and media objectives, demographics and needs.Responsible for placing, confirming and monitoring orders.Assist in research for the development of a media plan.Execute daily admin needs including media library upkeep, inputting avails and orders into account system.
Sep 2005 - Jan 2007
Media Intern
Dicom Marketing Services, Inc.
Assist media dept with various activities including research, order implimentation, revising orders. Organize company files and library. Research potential new business opportunities.
Jun 2004 - Aug 2004
Team & coworkers
Colleagues at Butler/Till
Other employees you can reach at butlertill.com. View company contacts for 181 employees →
MB
Meeka Baxter
Colleague at Butler/Till
Rochester, New York, United States, United States
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MT
Mikki Thompkins
Colleague at Butler/Till
Richmond, Virginia, United States, United States
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IC
Ian Corry
Colleague at Butler/Till
United States, United States
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TS
Tezz Sharp
Colleague at Butler/Till
Rochester, New York, United States, United States
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CW
Chris Whitehair
Colleague at Butler/Till
Rochester, New York, United States, United States
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JC
Jennifer C.
Colleague at Butler/Till
New York City Metropolitan Area, United States
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JR
Justin Rosedale
Colleague at Butler/Till
Syracuse, New York, United States, United States
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GC
Gina Chapman
Colleague at Butler/Till
Rochester, New York, United States, United States
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NM
Nick Morticelli
Colleague at Butler/Till
East Rochester, New York, United States, United States
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SD
Sarah Davoli
Colleague at Butler/Till
Buffalo-Niagara Falls Area, United States
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Meeka Baxter
Colleague at Butler/Till
Rochester, New York, United States, United States
View →
MT
Mikki Thompkins
Colleague at Butler/Till
Richmond, Virginia, United States, United States
View →
IC
Ian Corry
Colleague at Butler/Till
United States, United States
View →
TS
Tezz Sharp
Colleague at Butler/Till
Rochester, New York, United States, United States
View →
CW
Chris Whitehair
Colleague at Butler/Till
Rochester, New York, United States, United States
View →
JC
Jennifer C.
Colleague at Butler/Till
New York City Metropolitan Area, United States
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JR
Justin Rosedale
Colleague at Butler/Till
Syracuse, New York, United States, United States
View →
GC
Gina Chapman
Colleague at Butler/Till
Rochester, New York, United States, United States
View →
NM
Nick Morticelli
Colleague at Butler/Till
East Rochester, New York, United States, United States
View →
SD
Sarah Davoli
Colleague at Butler/Till
Buffalo-Niagara Falls Area, United States
View →
2 education records
Celeste Root education
Bachelor Of Journalism, Strategic Communications
Education record
O'Fallon Township High School
FAQ
Frequently asked questions about Celeste Root
Quick answers generated from the profile data available on this page.
What company does Celeste Root work for?
Celeste Root works for Butler/Till.
What is Celeste Root's role at Butler/Till?
Celeste Root is listed as Marketing and Media Maven working to improve business outcomes at Butler/Till.
What is Celeste Root's email address?
AeroLeads has found 1 work email signal at @butlertill.com for Celeste Root at Butler/Till.
What is Celeste Root's phone number?
AeroLeads has found 2 phone signal(s) with area code 804 for Celeste Root at Butler/Till.
Where is Celeste Root based?
Celeste Root is based in Greater Richmond Region, United States, United States while working with Butler/Till.
What companies has Celeste Root worked for?
Celeste Root has worked for Butler/Till, Weber Shandwick, Ndp Agency, The Martin Agency, and Mindshare.
Who are Celeste Root's colleagues at Butler/Till?
Celeste Root's colleagues at Butler/Till include Meeka Baxter, Mikki Thompkins, Ian Corry, Tezz Sharp, and Chris Whitehair.
How can I contact Celeste Root?
You can use AeroLeads to view verified contact signals for Celeste Root at Butler/Till, including work email, phone, and LinkedIn data when available.
What schools did Celeste Root attend?
Celeste Root holds Bachelor Of Journalism, Strategic Communications from University Of Missouri-Columbia.
What skills is Celeste Root known for?
Celeste Root is listed with skills including Media Planning, Media Buying, Digital Marketing, Advertising, Online Advertising, Media Strategy, Marketing, and Marketing Strategy.
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