Utilize data-driven thinking and a targeted, audience-centric approach in the execution of Tourism Whistler’s paid marketing initiatives and email channels. Responsible for working within a variety of digital platforms to execute paid search, paid social, and paid display & video advertising.Data Marketing- Responsible for understanding Tourism Whistler’s current 1st party data landscape, systems and platforms and how they can be leveraged to achieve marketing objectives.- Work with Tourism Whistler partners to access and leverage 2nd party data.- Oversee Tourism Whistler’s remarketing strategy and dynamic creative campaign to best leverage audience data and personalize ad content to ensure the right messages hit the right audiences at the right time.- Manage and implement pixel requests in relation to Google Tag Manager.Email Marketing- Lead Tourism Whistler’s email marketing initiatives to ensure consistent, effective and personalized communication with Tourism Whistler’s customer databases.- Manage and mentor direct report - Specialist, Email Marketing.Promotions- Develop promotions & data capture strategy.- Oversee the execution of all Tourism Whistler promotions and contesting initiatives, and work with other internal departments to maximize data capture opportunities.- Manage and mentor direct report - Coordinator, Data Marketing & Promotions.Campaign Management- Work with Senior Manager and agency partners to support the planning and execution of partner co-op and signature contest campaigns.PPC- Manage and implement Tourism Whistler’s in-house paid search strategy using Search 360 and Google Ads.Social Media- Responsible for managing and implementing Tourism Whistler’s in-house social media ads including Facebook remarketing and catalog ads.Reporting- Track the success of advertising programs and provide comprehensive reports for partner and internal purposes.

Utilize data-driven thinking and a targeted, audience-centric approach in the execution of Tourism Whistler’s paid marketing initiatives. Responsible for working within a variety of digital platforms to execute paid search, paid social, and paid display & video advertising.Data Marketing- Responsible for understanding Tourism Whistler’s current 1st party data landscape, systems and platforms and how they can be leveraged to achieve marketing objectives.- Work with Tourism Whistler partners to access and leverage 2nd party data.- Oversee Tourism Whistler’s remarketing strategy and dynamic creative campaign to best leverage audience data and personalize ad content to ensure the right messages hit the right audiences at the right time.- Manage and implement pixel requests in relation to Google Tag Manager.Promotions- Develop promotions & data capture strategy; oversee the execution of all Tourism Whistler promotions and contesting initiatives, and work with other internal departments to maximize data capture opportunities. - Manage and mentor direct report, Coordinator, Data Marketing & Promotions.Campaign Management- Work with Senior Manager and agency partners to support the planning and execution of event, partner co-op and signature contest campaigns.PPC- Manage and implement Tourism Whistler’s in-house paid search strategy using Search 360 and Google Ads.Social Media- Responsible for managing and implementing Tourism Whistler’s in-house social media ads including Facebook remarketing and catalog ads.Reporting- Track the success of advertising programs and provide comprehensive reports for partner and internal purposes.

Account management, digital marketing and reporting across a range of clients and sectors including destination tourism, premium brands and live entertainment. PPC• Management and implementation of paid advertisement campaigns including google search, display and re-marketingSocial Media• Managing social media presence for clients including paid, dynamic and re-marketing ads & campaignsSEO• Analysis, proposal and implementation of SEM optimisation to improve client's organic ranking, traffic and website performanceEmail• Managing email marketing for clients including creation and performance analysisCopywriting• Content creation including website content, blogs and marketing collateralReporting/Analytics• Monthly comprehensive reports on google analytics, PPC and social media performance

Ecommerce Management• Working with developers to constantly increase functionality and improve website performance• Managing and resolving any site technical issues• Daily monitoring to ensure booking system and price updates are accurateOnline Marketing Plans- To plan and implement marketing campaigns for SEO & PPCSEO• Updating and improving website to improve SEO and drive traffic• Working with our SEO agency to develop and implement SEO keyword strategy and website improvement. • Recommending and overseeing content strategy for both Skiworld.co.uk and Skitracer.com to drive traffic and web sales including website, blog and social media contentPPC• Managing google adwords for both Skiworld.com and Skitracer.com to highlight all our products and offers across European and North American resortsReporting/Analytics• Creating weekly comprehensive reports on google analytics, PPC and sales performance comparing year on year and weekly performance

Ecommerce Management• Manage the website on a day to day basis• Uploading and promoting key products on a regular basis to drive sales• Updating information/images to improve conversion and maintain customer interest• Managing and resolving any site technical issues• Working with developers to constantly increase functionality and improve website performance• Working with designers to generate promotional materials• To photograph and edit new product and lifestyle imagesOnline Marketing Plans- To plan and implement marketing campaigns - SEO, Affiliate, PPC, Social Media and E-campaignsEmail Marketing• Generate effective email marketing campaigns for Viners.co.uk for weekly online promotions• Manage additional email campaigns such as customer service notifications and retention emailsSEO Content Management• Updating and improving consumer web content to improve SEO and drive traffic• Working with our SEO agency to develop and implement SEO keyword strategy and website improvement. • Launching new Viners blog and regularly updating with content to drive SEO initiativeAffiliate Marketing• Manage Affiliate marketing activity, ensuring that promotions and always uploaded onto affiliate window platform• Ensuring affiliate commissions are accurate and are approved to maintain strong relationships with our affiliate marketers. Social Media• Creating a positive brand voice through social media• Build and nurturing a online community to drive social interaction and attract new customers• Liaising frequently with customer services to provide customers with strong communication and fast solutionsPPC• Managing our google adwords accounts to promote key productsReporting/Analytics• Creating weekly reports on google analytics and sales performance• Maintaining additional reporting for email marketing, PPC and social media regarding performance analyse

Working closely between the marketing and sales team my main responsibilities are to market our UK brands and provide project management to our international sales team.In-house Marketing• Create and implement marketing newsletters and email campaigns to our subscribers• Manage marketing insertions and advertisement banners in our daily newsletters• Manage and maintain our subscriber database to drive accurate data collection• Implement competitions and other in-house promotional campaigns across our brand websites• Update and maintain our events channel with any media partnerships and relevant IT events• Implement any marketing material from media partnerships and contra deals• Social media interaction and growth of community through TechWeek Europe and ChannelBiz Facebook,Twitter, LinkedIn, Google + accountsCampaign Management/ Direct Marketing• Manage all direct marketing campaign for the UK, Nordics and Benelux including all lead generation campaigns (Web and TM based)• Act as first point of contact for clients for all UK and international campaigns while coordinating with our international teams to ensure smooth delivery and a successful campaign.Trafficking• Implement, monitor and produce reports for client online advertisement and ensure successful delivery of campaigns

• Providing PR and marketing for Rebellion video games, 2000AD comics, Solaris books and Abaddon books.• Creating the monthly brand report for social media and press coverage• Creating and distributing press releases and co-ordinating book reviews• Managing social media sites, co-ordinating social media competitions and updating companies blog and website• Organising press conferences and trade events• Maintaining press lists and contacts database

• PA Duties - Diary management, organizing travel and hotel booking, expense claims and personal support to company director.• Team Assistant Duties - Assisting e-commerce with customer services, updating the website, processing orders and dealing with all tour exchanges. Acting as first point of contact for team members if they are unavailable for requests and queries. Ad hoc project work and other tasks. • Reception Duties - Distributing incoming mail, screening telephone calls, typing and proofing correspondence. Also assisting with the organisation of team meetings and other ad hoc team/company events.• Office Management Duties – Maintaining office accounts including; stationary, photocopiers, water dispensers, telecom system, mobile phones, IT, cleaners, UPS, Fedex, couriers, taxi services and general post.

• Assigned my own yearbooks for various universities and colleges to design, edit and assemble. • Extensive use of InDesign, Photoshop and Quark.• Usage of the website’s database and data inputting• Customer services - responding to all queries via phone and email. Taking payments from customers and updating the company’s accounts

• Promoting several award winning authors and journalists by arranging publicity such as events, newspaper, magazine and internet coverage • Creating online book reviews, advertisement and social media coverage and competitions (facebook, twitter, gumtree) • Creating marketing tools such as adverts, posters and press releases and maintaining and updating press list and contact database