Celeste Storchenegger Email & Phone Number

Zurich, Switzerland

Zurich, Switzerland

Zurich, Switzerland

Responsible for developing LGT’s community marketing strategy. Bringing together likeminded clients; building communities of people positioned create a significant positive impact in the world.

Zurich, Switzerland

Recruited and led a team of 4. Responsible for developing and championing Inyova’s brand strategy in Germany and Switzerland. Specialising in content, PR, social media (60,000+ followers), SEO, events, and email communications (50,000+ email list).Selected achievements:- Led the direction and creation of the company’s strategic messaging, including during major global crises- Established Inyova as a thought leader through PR, consistently achieving our KPI of 10 Tier 1 media hits each month- Coached junior team members in the successful launch of Inyova’s TikTok, as well as growing the company’s Instagram following to 16,800+ - Managed the content marketing pipeline, published in German, French and English

Zurich, Switzerland

Drove the company's ambitious marketing goals. Developed the overall marketing strategy, executed across a wide variety of channels, analysed ROI.Selected achievements:- Implemented marketing initiatives that resulted in exponential customer growth - Developed a mixed attribution tool & marketing analytics dashboard to track the effectiveness of campaigns and optimise Inyova's digital strategy & budget allocation- Built relationships with agencies, freelancers, and external partners to achieve Inyova's marketing goals- Transformed the LinkedIn of CEO Tillmann Lang into a valuable communication channel (15,000+ followers, 12,000+ connections)

Zurich

As its first marketing person, I built Inyova’s marketing strategy from the ground up. Working with senior management and key stakeholders, I helped transform Inyova from an unknown brand into a trusted asset manager with a fast- growing customer base.Selected achievements:- Quickly got our marketing strategy working, helping to prove we had market fit. This was a crucial step in securing funding- Set up Inyova’s email automation system, still in use today, which includes detailed segmentation and triggers as users go through our funnels- Built the SEO strategy from scratch, turning it into a significant customer acquisition channel. The websites rank in the top 3 results for 300+ search terms and SEO drives significant, high-intent traffic to the website with zero spend

Australia & Switzerland

Working with Australia's leading real estate agents & property developers, I achieved ambitious marketing targets that enabled me to continue working remotely after moving to the other side of the world. I specialised in strategic digital marketing, particularly social media and copywriting. I also created strategic communications and media relations campaigns for the sale of iconic (and sometimes controversial) Australian properties. Key results included growing social media accounts from beginning to 10,000+ followers, and generating leads that would regularly result in the sale of multi-million dollar properties.

Perth, Australia

Residential West is the leading real estate magazine for Western Australia's most affluent areas. I had full ownership of ensuring the magazine went to press each week. I was responsible for creating written content, and coordinated a team of photographers, designers, sub-editors and writers. I also worked closely with the company's sales team to drive business goals, including relationship management with key advertisers and initiatives such as creating strategic sponsored content opportunities.

Auckland, New Zealand

Led major PR & communication projects and positioned key executives as opinion leaders in the media. I responded in crisis PR situations, and successfully managed the company's involvement in controversial issues.Selected achievements:- Generated regular coverage in national newspapers and on television news - Revitalised the weekly staff email, achieving a 20% increase in open rate

My most prominent articles resulted in change at New Zealand’s Department of Internal Affairs. As well as honing my writing skills, this job gave me important know-how for working in PR (pitching ideas to editors, crafting effective media campaigns, crisis management) and also marketing (crafting clear messages, catching attention, knowing your target audience).Selected achievements:- I was a four-time finalist in New Zealand's Canon Media Awards. This was a record number of nominations for a junior journalist.

Auckland, New Zealand

A part-time role at the country's leading talk radio station, which I maintained while completing my studies.

Bachelor Of Communications, Journalism And Pr

Ncea Level 3, University Entrance