Celeste Torresi Email & Phone Number

Córdoba Province, Argentina

Responsibilities:Communication# Develop communication guidelines and create messages for all the company audiences (internal and external). # Give support to the Organizational Climate initiatives and promote employee engagement.# PR. Establish long-lasting relationships with all the stakeholders.# Media relationship.# Social Media management.# Content management and generation.# Organize all corporate events (both internal and… Show more Responsibilities:Communication# Develop communication guidelines and create messages for all the company audiences (internal and external). # Give support to the Organizational Climate initiatives and promote employee engagement.# PR. Establish long-lasting relationships with all the stakeholders.# Media relationship.# Social Media management.# Content management and generation.# Organize all corporate events (both internal and external).Marketing# Develop and implement marketing plan in order to position the company in the market as the best Software Partner with an specific focus in the US targeted markets and as an attractive employer in local markets (Cordoba, Argentina & Lima, Peru).# Foster the sales strategies through key marketing actions and material.# Set Client Satisfaction Survey and Lost Opportunities Plans.# Brand Managing: ensuring the designs and messages meet the company brand guidelines.# Manage events presence.Major projects:# Santex' Changemakers Program: CSR initiative that includes three action areas: Recycling, Responsible Consumption and Community.# The Tech Pub: brand identity, website product owner and general management. Show less

Córdoba Province, Argentina

Córdoba, Argentina

ICT Week is the premier technology event of the Province of Cordoba, organized by the ICT intersectoral board. This initiative aims to foster the technology ecosystem through a huge event that ties the Government, the industries, the academic and scientist fields, NGOs and entrepreneurs. In its 3rd year, this event brings together 2,000+ people during a 6-day-conference where topics like ICT impact on society, Smart Cities, Education, Innovation, eCommerce, Healthcare and other… Show more ICT Week is the premier technology event of the Province of Cordoba, organized by the ICT intersectoral board. This initiative aims to foster the technology ecosystem through a huge event that ties the Government, the industries, the academic and scientist fields, NGOs and entrepreneurs. In its 3rd year, this event brings together 2,000+ people during a 6-day-conference where topics like ICT impact on society, Smart Cities, Education, Innovation, eCommerce, Healthcare and other Technology trends are developed.Through the ICT Week attendees can follow interesting debates, connect with people, collaborate and share the latest inspirations, technologies and strategies transforming Cordoba’s digital agenda. Show less

Internal Communication Responsible (Human Resources Department).Responsibilities:# Develop the messages for the internal audiences of the company.# Manage the communication channels for internal use: intranet, bulletin, blackboard, e-mails, prints, among others.# Develop, plan and implement the media mix (which includes on/off actions).# Elaborate communication campaigns (key message, concept, visual identity, implementation).# Events organization.#… Show more Internal Communication Responsible (Human Resources Department).Responsibilities:# Develop the messages for the internal audiences of the company.# Manage the communication channels for internal use: intranet, bulletin, blackboard, e-mails, prints, among others.# Develop, plan and implement the media mix (which includes on/off actions).# Elaborate communication campaigns (key message, concept, visual identity, implementation).# Events organization.# Detect/receipt communication needs.# Internal client advisory on communication issues.# Plan and implement organisational climate actions.# Provide support to training activities.# Ensure consistent messaging throughout company.# Develop merchandising products.# Ensure the appropriate utilization and application of the corporate brand (directives).# Set communication guidelines in all company locations.Major projects:# Re-branding Program: member of the team that leaded the rebranding project (from Cementos Minetti to Holcim Argentina).# Embedding Values: member of the “Cultural Transformation Program” team.# Centennial: member of the team that leaded the centennial project of the Group in Argentina.# CSR: support to the volunteering program development.# Organisational Climate Survey: development of the communication campaign. 95, 59% of response achieved (Population: 1550 employees, May 2012).# 5S Committee: communication support for the implementation of this workplace/housekeeping methodology.# Brand Champion Program: internal brand ambassador. # The Orientation Map: development of a digital tool which purpose was to centrally collect relevant information for newly expatries that were relocated in a different country of the Group. Ecuador and Argentina were the pilots for Latin America. Show less

Cordoba, Argentina

Subjects: “Strategies and Positioning I”; “Strategies and Positioning II”. Career: Institutional Communication.

Programa De Bienestar Y Desempeño: Individual Y Organizacional

Expert Teams Certified - Mapas De Equipos De Alto Rendimiento

Exo Foundations Certification, Certification

Diplomado En Coaching Ontológico

Activities and Societies: Certificación otorgada por la Escuela de Coaching Ontológico de Rafael Echeverría (ECORE) y Newfield Consulting.

Programa De Coaching Y Liderazgo

Sociology Master Degree, Sociology

Institutional Communication Degree, Organizational Communication, General, 8.93

Final work:“Strategies for political positioning using 2.0 tools.” Grade: 10/10.