Celeste Wiggins Email & Phone Number

St. Petersburg, Fl

Principal in development/consulting healthcare firm providing leadership and expertise assisting physicians and hospitals, and medical device companies in business development and execution of growth initiatives.• Prepare and execute Business and Strategic Plans for new start-up and turn-around growth strategies with cost savings while insuring quality and customer satisfaction. • Establish Accounting, financing and business planning processes of start-up companies to include: Cash Processing and Liquidity Management, Monthly Accruals, Accounts Receivable, Monthly and Quarterly Reporting, Planning and Forecasting. • Led various health care organizations in managing the organization's resources, promoting the enterprise to its stakeholders, recommending an annual budgets (operations and capital), and implementing strategic plans, in the financial, clinical, and operational services in the delivery of cost effective quality care. Provided guidance in Meaningful Use, Pay for Performance Incentives for hospital and medical groups. • Provide guidance in compliance of regulatory matters, including Stark laws and anti-kickback statutes to induce or reward referrals or generate Federal health care program and the prohibition of a physician from referring Medicare patients for designated health services to an entity with which the physician (or immediate family member) has a financial relationship, unless an exception applies. • Negotiate vendor contracts with service compliance provisions required for patient improvement quality outcomes. Negotiate managed care contract reimbursement increases (up to 30%) and maximized payment for achievement of quality incentives.

Tampa/St. Petersburg, Florida Area

Responsibility for operational, and facility services needed to support the teaching, research, clinical and administrative objectives of the OB/GYN service. Primary responsibility includes long-range strategic and fiscal planning, development, marketing/advertising, and management of Departmental resources and operational systems at multiple clinical, research, and educational sites to establish an optimal business and administrative environment. ENTERPRISE IMPACT:• Developed, implemented, and improved an organizational culture that now espouses that “people are our most important asset” and that “our patients are the reason we are in business”. Strong leadership and “buy in” is required to align culture for success. • Created and implemented the first patient satisfaction survey by identifying best practices trend analysis review, and direct efforts toward low performance.

St. Petersburg, Fl

Administrator of Ambulatory Surgery Center- Responsible for recently acquired ASC with cash flow and culture challenges; Created strategic plans to improve profitability, volume, and a dashboard tool to monitor benefits realized.ENTERPRISE IMPACT:• Met the challenge and transformed a center with negative earnings into profitability by partnering with the governing board & developing a financial business plan to gain buy-in. • Uncovered over $200,000 in cost savings opportunities through education of staff in product standardization, the use of GPO agreements, revenue cycle management, contract negotiations and inventory controls.

Baton Rouge, Louisiana Area

Principal in development/consulting healthcare firm providing leadership and expertise assisting physicians and hospitals in business development and execution of growth initiatives.• Women’s Hospital – Baton Rouge, LA: Engagement to advise Woman’s Hospital, a 225-bed private, not-for-profit organization is one of the largest women’s specialty hospitals in the United States with analysis of joint venture opportunities. Services include ambulatory strategic planning, financial feasibility analysis and modeling, ownership structure models and lease/sale negotiations• West Jefferson Medical Center, Marrero, LA: Engagement to assist a 451-bed medical center with the conversion of an existing hospital outpatient department into a freestanding Ambulatory Surgery Center as a hospital joint venture with physician. Services include strategic master planning, market and financial feasibility analysis, information system selection, technology/planning ownership structure models, regulatory compliance and Stark Laws and recruitment of CEO.

Baton Rouge, La

In a collaborative effort with physicians, the key driver being increased quality and improved patient outcomes and service efficiency, developed the first specialty hospital in Louisiana, an innovative “patient driven” eleven (11) acre 190k SF medical complex to include hospital, medical office building, and retail space – a $43 million dollar project. ENTERPRISE IMPACT:• Physician Recruitment - Targeted quality surgeons with significant volumes by working with physicians and practice administrators to understand practice dynamics, goals and vision in the identification of suitable physician equity partners – 42 physicians in original syndication. Created a system-wide Physician Referral Alignment Plan to strengthen and build relationships with referring physicians, recruiting 120 medical staff members.• Ensured compliance with public reporting requirements of a successful Initial Public Offering (IPO) raising $3.4 million and securing funding of $44 million. • Developed a management structure and inaugurated operations in a highly competitive hospital market, dominated by large, aggressive hospital systems. Working collaboratively with the governing board, developed and implemented a strategic 5 year plan and provided strong leadership to accomplish mission, vision, long and short-term goals and objectives.• Within 16 months of being operational, achieved: full 3-year accreditation Joint Commission; patient satisfaction of greater than 91%; excess earnings projections, case volume and financial performance; and a reduction of days in A/R from 100 to 54.

Baton Rouge, Louisiana Area

• State area manager responsible for regional client team and is accountable for relationship, development and engagement strategies of multi-site centers providing high quality, cost effective care result generating over $174M with 480 FTEs. Role provides senior level consulting and coaching to executives, middle and front line leaders in the best practices for patient experience, requiring solid knowledge of functional best practices and critical thinking related to how to best influence the field in process improvement. ENTERPRISE IMPACT:• Increased EBITDA 23% within one year as a result of revenue cycle management, increased surgical case volume, case complexity, and cost reductions by introducing benchmarks to control costs and staffing. Prioritized corporate resources to insure goals, objectives, and financial performance were achieved. • Identify merger and acquisition (M&A) opportunities; Financial modeling and valuation of target companies and P&L improvement, and the review of legal, accounting and financial issues of M&A. • Improved physician alignment by focusing on business aspects of the physician practice, providing advisory services and identify areas of opportunities.Administrator(A free-standing ambulatory surgical center (ASC), 22,000-SF with 6 operating rooms performing 7,450 cases annually employing 50 FTEs)After playing an instrumental role in negotiating the sale of Surgi-Center of Baton Rouge to HealthSouth in 1997, remained as Administrator.ENTERPRISE IMPACT:• One of the top three (3) ASCs within HEALTHSOUTH Corporation for three consecutive years and met or exceeded benchmarks established by HEALTHSOUTH to include financial results, EBITDA, quality and volume indicators. • Developed a “Caught You Caring Campaign,” a culture-building program that was adopted corporate wide resulting in measured ratings from a baseline of 79% to a 94% overall approval rating.

Master Of Business Administration (M.B.A.), Business Administration, Management And Operations

Bachelor Of Business Administration (B.B.A.), Business