Celeste Orr Email & Phone Number

Charlotte, North Carolina Area

Direct site operations, sales administration, leadership and development, training employees; drive store revenue performance, employee engagement, and customer satisfaction rates, ensuring sustainable profitability. Develop and implement strategic plans to increase revenue and decrease loss. Train and mentor staff leading to improve sales outcomes and reduced turnover. Ensure repeat business by building and cultivating a loyal customer base. My actions have thus far made positive impacts in numerous business areas, most notably in leadership training, sales, customer service, human resources, store operations as well as store conditions.Key Achievements Include:• Customer Engagement/NPS: Attained one of the highest customer satisfaction ratings in region. Cultivating new loyalty member’s enrollment over prior years.• Business and Brand Development: Rejuvenated customer base through execution of engagement and experiential customer service. Providing the best retail experience in the business. Achieving Sales initiatives by effectively executing Smart plans monthly and implementing a "Sales Culture".• Employee Engagement: Attained some of the highest engagement scores in the Region/District.• Business Expansion: Capitalized on closing competitor through increased market advertising and providing outstanding customer experience to new customers.• Loss Minimization: Decreased shrink through becoming a shrink target store and identifying issues of operational weakness through increased controls and procedure execution.• Talent Development: Have helped mentor and develop Talent for District through specific Individual development plans.

Charlotte Metro

For the #1 book retailer in the U.S., I directed site operations and sales administration and led 36 employees, including a 12-member leadership team. I improved sales performance and decreased turnover by training and mentoring the staff.

Mooresville, Nc

At this company specializing in custom plastic injection molding manufacturing, I oversaw the national sales activities for Lowe’s accounts ($2M+ annual gross margins). Additionally, I supervised sales personnel and played a key role in promotions, client presentations, and vendor relations.

Charlotte, North Carolina Area

Promoted to direct multifaceted operations for an 11-store district with $300M+ annual sales, I led 1,400+ employees, 15 general managers, and full-cycle talent acquisition. I hired, trained, and developed managers to meet goals and designed and executed leadership training programs focused on best practices in sales, financial/budget management, promotions, customer service, HR, cost containment, and operations.In addition, I introduced new store-level roles, yielding excellent ROI for the district, and turned around performance to achieve sustainable efficiency and revenue gains. My role included serving as a President’s Council Member for customer service training.Key Contributions:►Sourced talent for the region as district hiring captain, posting jobs on multiple platforms and attending job fairs to drive community and college recruiting efforts. ►Participated in quarterly district and regional meetings to identify leadership candidates and groomed 12 store managers and 3 district managers, supporting long-term career growth.►Developed and led “Real-Life Job Simulations,” a 2-day process attended by district managers and regional staff/VP.►Built staffing plans through local demographics, matching employees to the customer base.►Created and implemented performance and individual development plans, developed and tracked KPIs and goals, and conducted annual and semi-annual performance reviews for team members and managers, while providing regular feedback.►Attained top Gallop Poll scores in the region for employee satisfaction. ►Maintained an engagement calendar, rolled out company and district prizes, and recognized special events and measurables. ►Served on the Diversity Council and delivered annual activities and plans for employees.