Celeste C. Email & Phone Number

Rancho Cucamonga, California

• Manage company trade shows, ensuring brands are properly defined and represented (Kluft & Aireloom)• Develop virtual showrooms to highlight new product launches• Create annual virtual conference with motivational speaker, 60 participants• Work with vendors to design POP for new brand collections• Manage POP by defining inventories and overseeing the budget, 1.5 million (+)• Assist in the expansion from a B2B organization to include D2C sales• Develop retail store concepts to elegantly exemplify our retailers and brands • Collaborate with vendors to define proper packaging for new product launches• Define key vendors through negotiation and product/service quality evaluation• Decrease spend with vendors by 10%-15% while maintaining the purchase of high-end quality goods

Ontario, California

• Managed North America Marketing – 2 direct reports• Worked with an international marketing team that shared joint and individual KPIs• Established marketing budgets for North America, three-hundred thousand (+)• Established event/tradeshow budgets for North America, two-hundred thousand (+)• Managed 12 annual events/tradeshows• Managed the facility rebranding of 3 facilities: Ontario, CA, Oceanside, CA, and Monterrey, MX• Worked with global and local agencies to produce marketing material, photography, and videography• Managed all aspects of Open Houses for customers, which included presentations and a plant tour• Managed a 10yr anniversary event: facility in MX, local government officials, and key customers attended• Supported global Human Resources with editing internal communication

Riverside, Ca

• Managed marketing department – 3 direct reports• Designed media ads, sales literature, brochures, and promotional items• Created the creative direction/branding for 3 companies• Maintained 4 company websites: design and implementation, SEO• Negotiated yearly ad rates for 6 publications• Photographed products for marketing and sales purposes• Established event/tradeshow budget, two-hundred thousand (+)• Managed over 60 yearly events that consist of trade shows, state shows, golf tournaments and special events • Worked with media outlets to promote the company (ABC 7 News, Press-Enterprise, City of Riverside, etc.)

San Bernardino, Ca

• Managed monthly competitive spend reports via AdViews• Reported on qualitative data through Scarborough research• Distributed and maintained media plan that outlined promotions; over 100 simultaneous promotions • Worked directly with L.A. and I.E. radio stations to promote casino events: General and Spanish market• Ordered and tracked all print buys: all major daily newspapers in Southern California • Worked with in-house creative team to attain needed production requirements for television, radio and print • Responsible for invoice reconciliation, maintaining and updating departments media budget; ten million (+)

Rialto, Ca

• Managed a co-op program for the customers of 35 sales representatives • Administered detailed credit programs for 60 customers• Became the purchasing outlet for marketing and sales; purchases totaled two million yearly • Coordinated all logistics of more than 25 building tradeshows with much dedication• Administered the lead source distribution by sending leads to the appropriate sales representative• Team member of product launches: Eagle Solar Panels, CE DUR shake, cool roof tiles, Energy Saving Roof • Assisted with the marketing budget of two million dollars • Supported in compiling product comparison data that was later used in brochures and ads• Supervised media schedules that consisted of over fifteen ads a year• Translated 25 page, company brochure from English to Spanish• Delegated the changes that needed to be made to the company website to an outside party• Set up company photo library for print use, internal and external customers• Was editor of an in-house, bi-monthly company newsletter • Was editor and distributor of monthly email campaign to prospect customers• Tracked company press hits in order to place value on media costs• Made brochure and ad changes via InDesign• Designed graphics for banners, flyers, invites, and business cards

Rialto, Ca

• Passionately coordinated and took care of all logistics of more than 8 veterinary/equine tradeshows• Became the purchasing outlet for the marketing and sales department• Created a product comparison page that included top competitor products• Developed the media schedule • Designed graphics for banners, flyers, invites, and business cards • Produced the creative brief for company consumer brochure• Planned the creative brief for company Vision, Values, and Objectives booklet • Assisted in monthly sales summits that helped motivate the sales force• Facilitated independent reps in local shows

Master'S Degree, Organizational Leadership

Business, Marketing

Marketing: Professional Selling and Sales Management Consumer Behavior Marketing Principles Marketing Research Marketing Decision Making.