Celeste C. Email & Phone Number

Rancho Cucamonga, California

• Manage company trade shows, ensuring brands are properly defined and represented (Kluft & Aireloom)
• Develop virtual showrooms to highlight new product launches
• Create annual virtual conference with motivational speaker, 60 participants
• Work with vendors to design POP for new brand collections
• Manage POP by defining inventories and overseeing the budget, 1.5 million (+)
• Assist in the expansion from a B2B organization to include D2C sales

Ontario, California

• Managed North America Marketing – 2 direct reports
• Worked with an international marketing team that shared joint and individual KPIs
• Established marketing budgets for North America, three-hundred thousand (+)
• Established event/tradeshow budgets for North America, two-hundred thousand (+)
• Managed 12 annual events/tradeshows
• Managed the facility rebranding of 3 facilities: Ontario, CA, Oceanside, CA, and Monterrey, MX

Riverside, CA

• Managed marketing department – 3 direct reports
• Designed media ads, sales literature, brochures, and promotional items
• Created the creative direction/branding for 3 companies
• Maintained 4 company websites: design and implementation, SEO
• Negotiated yearly ad rates for 6 publications
• Photographed products for marketing and sales purposes

San Bernardino, CA

• Managed monthly competitive spend reports via AdViews
• Reported on qualitative data through Scarborough research
• Distributed and maintained media plan that outlined promotions; over 100 simultaneous promotions
• Worked directly with L.A. and I.E. radio stations to promote casino events: General and Spanish market
• Ordered and tracked all print buys: all major daily newspapers in Southern California
• Worked with in-house creative team to attain needed production requirements for television, radio and print

Rialto, CA

• Managed a co-op program for the customers of 35 sales representatives
• Administered detailed credit programs for 60 customers
• Became the purchasing outlet for marketing and sales; purchases totaled two million yearly
• Coordinated all logistics of more than 25 building tradeshows with much dedication
• Administered the lead source distribution by sending leads to the appropriate sales representative
• Team member of product launches: Eagle Solar Panels, CE DUR shake, cool roof tiles, Energy Saving Roof

Rialto, CA

• Passionately coordinated and took care of all logistics of more than 8 veterinary/equine tradeshows
• Became the purchasing outlet for the marketing and sales department
• Created a product comparison page that included top competitor products
• Developed the media schedule
• Designed graphics for banners, flyers, invites, and business cards
• Produced the creative brief for company consumer brochure

Master'S Degree, Organizational Leadership

Business, Marketing

Marketing: Professional Selling and Sales Management Consumer Behavior Marketing Principles Marketing Research Marketing Decision Making.