Celeste Espina Email & Phone Number

Round Rock, Texas, United States

Driver of global product development and launches for the rapidly growing Orthodontic BU with a dual responsibility for Upstream and Downstream Marketing• Global launch (from Product Development to Commercial Execution) of: -4 major treatment planning software versions in 2 years -5 clinical features in.1.5 years -1 integration with a global leading intraoral scanner within 6 months• Organized and executed 2 Global Events, hosted virtually in 6 different languages and with more than 1.5k attendees from more than 50 countries.• Led Annual Global Market Research initiatives, consecutively in 2 years, with 12 geographies that reported the estimated global market size, brand perceptions, and target personas that informed our strategy.

Round Rock, Texas, United States

Panama

Turned around the dynamics of the established brand portfolio representing +35% of sales of the cluster through innovative business models• Portfolio optimization and business development: lead the third-party partnership project endorsed by local, regional and global management. It is the second one, after Brazil, to be ever implemented in the LATAM region. • Growth of 69% and budget coverage of 116% vs 2018 of our Top 1 product because of the development of a demand and supply tool and the execution of the promotional strategy. • Pioneer in the development of Commercial and POS Plans throughout Central America and the Caribbean.• Lead the development of the portfolio promotional and communication strategy focused in the main markets.• Awarded with the 2019 Most Accountable Person Recognition in the CENCA cluster.

Panama

Built the portfolio identity and strategy from scratch for the largest group of brands in LATAM (+45% of sales)• 2016 LATAM Pain Portfolio results: Sell In growth +24% vs 2015, Sell Out growth +30% vs 2015, Prescriptions growth +21% vs 2015, Market Share growth +2.43pp (MAT 12-16). • Successfully launched 1 new product simultaneously in 7 different countries.• Integrated a task force for the redesign of the product package for OTC brands with the objective of improving the perception of the brand in the POS.• Designed a Plan in synergy with the Institutional KAM which main purposes were: 1. Get the public tender awarded, 2. Increase the demand in a short and record time and, 3. Accomplish the repurchase and extension of the tender. All these actions helped to position the #1 brand of the company in the Public Channel. • Lead the development of the portfolio communication strategy (ie: key messaging and promotional materials).

Panama

Developed a professional career through a young leader’s program that lead me to my last position as a Field Brand Manager with a regional scope and a responsibility of more than 3 portfolios• 2014 Sales budget coverage of 103% growing +2% vs PY. • 2014 Sales budget coverage of LoE brands 113%. • Successfully launched 2 novel products for the Cardiometabolic portfolio in the English-speaking Caribbean.• KOL development and management to win advocates on the novel launch brands.• Lead the execution of the portfolio synergy strategy through the creation of an innovative communication plan for pharmacies (awarded a best practice in 2011).

Guatemala

Guatemala

Costa Rica

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General, 91.67

Activities and Societies: Local Committee President AIESEC VicePresident of Exchanges, Marketing and Communications AIESEC President.

Bachiller En Ciencias Y Letras, High School/Secondary Diplomas And Certificates