Celeste Hendrickson Email & Phone Number

Phelps, Wi

Providing quality content solutions to businesses through web page content development, SEO writing, and content marketing. Offering industry specific blogs to make a business stand out in their field and keep customers engaged. SEO web page content to help customers connect with the product with clear, understandable language that drives action. Social media management for those that just don't have the time themselves but know the value of staying in touch with their audience. Superior Content Solutions pairs 20 years of wide-ranging writing experience with business marketing and successful SEO practices to serve small to mid-size local businesses.

Rockland, Michigan

- Serve as secretary for the Society for the Restoration of Old Victoria (501c3 non-profit organization). Performed guided tours and assisted in developing informational displays, ensuring historical accuracy. Participated in creation and distribution of promotional material. Wrote press releases and public interest articles. Networked with local businesses to build membership and community interest. Built and maintained databases of members, ancestors, volunteers, crafters and media contacts. Trained and directed volunteers and staff. Planned and coordinated special event fundraisers, including Old Victoria Annual Craft Fair.

Phelps, Wi

- Managed 85 – 115 member accounts while working to grow membership numbers; maintained an 87% retention rate of members. - Organized and executed all aspects of 3 – 6 special events per year. Successfully created two new events with high impact for attracting new visitors to the area and raising funds. Wrote and received a marketing grant from the Department of Tourism, increasing an event attendance from 2,500 to 5,500. Increased profits of each event.- Coordinated with local non-profit organizations and County Tourism to enhance existing events and effectively market the area. Served as President of Vilas County Chamber for 2 years and Secretary for 1 year.- Grew Facebook followers from 8,000 to 15,000 in one year. Maintained and enhanced organization website for improved search engine optimization and visitor conversion. Managed 4+ social media accounts; wrote and distributed a monthly e-newsletter. Wrote and worked with publishing company to produce an annual Visitor Guide.- Completed day-to-day office tasks, including managing accounts receivable and payable, creating and following an annual budget, responding to visitor inquiries, and maintaining all necessary documentation and bookkeeping.

Eagle River, Wisconsin

- Waiting tables while exceeding customer service expectations, serving a variety of menu items and drinks, completing all necessary side work and cleaning.- Promoted to FOH Manager/Event Coordinator within one year.- Booked, planned and executed banquets and customer events. Developed marketing plan, with emphasis on social media, to increase local customer awareness and tourist traffic. Completed inventory and cost/gain analysis procedures.- Hiring and training new servers, bartenders and dishwashers. Overseeing and scheduling a staff of 6 – 10 employees.

Watersmeet, Michigan

- Waiting tables, completing side work and restaurant tasks, operating POS and cash register. - Promoted to supervisor within 3 months and to FOH manager within a year.- Completed all office duties, including scheduling, data entry, accounts receivable and payable, and managing food and labor costs, bringing labor costs down from 40% to 26%. Trained and supervised a staff of 25-35 people. Worked with marketing department to implement and track promotions. Organized and coordinated banquets and events. Maintained high customer service and food safety standards and attended personally to customer complaints and needs.

Keweenaw County, Michigan

- Researched and wrote “Exploring Michigan’s Historic Copper Country”, a condensed local mining history aimed at a wide audience to benefit local non-profits and promote tourism. Selected historic and current photographs to reflect text and provided accompanying captions. Involved in the editing and revision process through telecommunication with team members.- Received Recognition of Excellence in Visitor Guides in 2012 from the Association of Partners for Public Lands.

Houghton, Mi

- Waiting tables, performing all necessary side work, operating a POS system, handling own ‘bank’ for each shift.

Houghton, Mi

- Researched and wrote assigned articles on deadline and produced additional public interest pieces. Attended local government and social organization meetings, monitored community opinion and established useful contacts. Provided accompanying photographs and captions.

Sociology, Creative Writing

High School Diploma, Creative Writing

Activities and Societies: School newspaper, mentored under freelance writer Ruth MacFarlane