• Design and oversee the implementation of digital marketing campaigns to promote Ram Construction’s services and projects.• Development and execution of comprehensive digital marketing strategies to enhance online presence and drive business growth.• Lead marketing efforts and drive brand visibility and engagement across digital platforms. • Manage the creation and optimization of website content to ensure it reflects the company’s brand identity and values.• Develop engaging social media content and manage social media platforms to increase brand awareness and engagement.

• Strategic HR Leader at 270+ employee manufacturing facility and key member of strategic planning and leadership team for plant;• Support Corporate HQ in Chicago, as needed to create harmony and further a culture of teamwork and synergy between facilities;• Develop and implement an HR strategy and promote positive organizational culture that delivers significant value to the company, while suggesting changes in policies and procedures based upon employees’ and management’s needs to support the business;• Lead the recruiting, onboarding, orientation, and internal placement processes for exempt and non-exempt employees. Engage the local and regional communities to market Scotsman as “THE” place to work, by creating recruitment plans, interviewing schedules, and evaluation standards for employee hiring. Oversee exit interviews and transitions;• Develop and implement processes that focus on improving employee performance, attendance, understanding of expectations, further training, and professional development opportunities through skills assessments and needs, human capital development, coaching + mentorships;• Engage and connect with employees on the plant floor, organize employee recognition events, and support employees as needed with regular and positive communication;• Ensure employees follow policies and procedures of the plant and address corrective action with intent to improve rather than punish;• Research compensation standards and design hourly Pay for Contribution System and competitive salaried structures based on dynamic job titles and responsibilities, and manage employee benefits;• Manage all HR activities, communications, reports, requests and documentation needed to support management and operations of the facility; • Manage safety and health of employees with workers’ compensation programs.

* Plan, develop, implement, and manage overall digital marketing strategy. * Content and design management for all Espy socials * Update and maintain website content

Brought into the organization to serve as a strategic business partner to executive leadership and transform the business’s HR function into a mission-driven practice, moving beyond addressing day-to-day operations alone. Approached to simultaneously champion the company’s social media strategy and outreach as well as other continuous improvement initiatives and special projects centered on attaining operational excellence. • Oversees all human resources related initiatives including group benefits plans, recruitment and onboarding, and training and development for a 75+ employee company spanning 2 locations; ensures compliance with federal, state, and local regulations including FLSA, FMLA, ADA, OSHA, EEO, DOT CDL Driver compliance, and eVerify.• Leads the COVID-19 response team to guarantee compliance with CDC guidelines and directives; conveys best practices, safety procedures, and appropriate facility signage. • Processes $4.5M in yearly payroll while performing monthly sales commission calculation valued at $1M+ annually; manages monthly account reconciliations. • Researches and compiles dynamic Monthly Market Share and Building Permits reports; analyzes trends in the local construction industry and transmits findings to senior leadership. • Ensures the organization has comprehensive and detailed disaster preparedness plans to address hurricane evacuation and reopening processes and a communication strategy that appeals to varied audiences including employees, customers, and vendors.

Onboarded to provide immediate assistance to the Store Manager before being approached to serve as an Interim HR Manager. Led a strategic reorganization and subsequent downsizing while directing all aspects of the Store’s Human Resources function and promoting a positive morale in a time of uncertainty. Delivered impactful leadership and decision making alongside senior leadership. • Charged with leading a team comprised of 30 direct reports spanning multiple departments. • Led store realignment initiatives including analyzing talent and job re-alignment, severance meeting facilitation, and execution of other special projects. • Handled store merchandising, inventory counts, pricing, and other operational plans and programs.

• Operated in dual roles during tenure with the organization; specialized in creating strategic communications and media campaigns. Enhanced the college’s reputation in the community while simultaneously serving as an advocate and HR point of contact to college staff and administration members as well as student workers.