Celeste Lu Email & Phone Number

San Francisco, Ca, Us

-Led a team of designers through the complete redesign and launch of the GBCS Group website, collaborating closely with the CEO, VP of Business, and legal and marketing teams. The redesigned site resulted in a stronger brand identity, increased user retention, and significant growth in business partnerships and donations.-Created high-fidelity mockups for Lokomotive Software, improving the user interface for B2B fleet management and streamlining operational efficiency.-Worked directly with software engineers and developers to implement design solutions, ensuring seamless integration of the user interface with the technical architecture.-Mentored and guided junior designers, fostering their growth in Figma and design fundamentals while maintaining high standards of design quality and consistency.-Developed and executed a comprehensive UX strategy through user research and competitive analysis, enhancing the overall user experience and driving higher engagement from business partners.

San Jose, California, United States

-Created a cohesive brand identity with an elegant and classy feel by designing a custom logo using Adobe Illustrator & Photoshop. -Implemented comprehensive design systems to create minimal yet memorable and standout designs.-Worked closely with stakeholders throughout the entire design process, incorporating all of their feedback and keeping them updated.-Showcased proficiency in designing brand merchandise mockups, such as signage, t-shirts, and business cards, ensuring a unified brand presentation.-Created and managed all of the company accounts.

Davis, California, United States

-Led the comprehensive redesign of the club’s website.-Solo redesigned the website using Figma to develop new desktop and mobile versions featuring custom visuals, ensuring adherence to Google Developer’s brand guidelines.-Collaborated closely with a team of four developers, leveraging tools such as Notion, Slack, Jira, and Firebase to seamlessly translate design concepts into functional implementation.-Managed 2 product cohort teams and closely mentored 2 product designers and 2 graphic designers.-Expanded the design team by conducting over 30 interviews and onboarding 5 new designers.-I was honored to be 1 of 150 students worldwide personally invited to Google Next '23 for my involvement in the Google Community.

Davis, California, United States

-Curated and crafted engaging social media posts that attracted a broader audience to our club's activities and events, resulting in a significant increase in followers and engagement.-Worked diligently to build and maintain a unified and cohesive brand identity for GDSC, ensuring that our messaging and visuals were aligned across all channels.-Designed merchandise mockups, eye-catching posters, and engaging banners to effectively communicate and promote various aspects of our initiatives and events.-Achieved a 200% increase in social media followers through creating well-designed social media posts.- -Worked closely with all core leadership, assisting with marketing, event planning, social media, and providing support to anyone who needed help.

Davis, California, United States

-Created prototypes for a brand new website for the Interactive Elementary Learning Center, a new non-profit tutoring organization.-Collaborated closely with other talented designers to develop and refine the website's design.-Used Figma to create and prototype both mobile and desktop versions of the website.-Iterated over 30+ logo variations while working alongside three graphic designers.-Created the brand identity by designing the logo, selecting typography, and developing design systems.-Conducted user research and usability testing to ensure the website's design met the needs of the target audience.-Implemented feedback from stakeholders to continuously improve the website's functionality and aesthetics.-Achieved a remarkable 300% increase in sign-ups for tutors and students within 2 months.

Davis, California, United States

-Created high-quality visual representations of various products, utilizing advanced photography techniques and editing software like Photoshop to produce compelling images.-Collaborated closely with a team of four designers, providing constructive feedback and supporting the CFO in the redesign of his website.-Participated in brainstorming sessions and meetings to develop strategies for company growth and optimization.-Experimented with graphic and product design using Adobe Illustrator & Procreate, expanding my skill set and gaining deeper insights into the overall product development process.

San Francisco, California, United States

-Maintained accurate records of incoming and outgoing files and materials-Ensured that all necessary documentation was accounted for and properly stored-Utilized software programs such as Excel and Word to manage employee data-Created and maintained organized databases for important information such as emergency contacts, phone numbers, and addresses-Diligently managed and confirmed employee data to ensure smooth and efficient functioning of the organization

San Francisco, California, United States

-Organized and maintained blueprint files to ensure easy accessibility and up-to-date information -Utilized computer programs such as SketchUp to prepare 3D models of the architecture -Identified design sets required for each stage of work, including as-built designs and final building information models