Celeste Mitchell Email & Phone Number

Menlo Park, Ca, Us

Reality Labs• Develop content that empowers users to explore the metaverse by helping them easily find and purchase items in the Meta Quest Store (Meta Horizon Store).• Write and edit interface language to give developers clear guidance on complex privacy requirements, helping ~3,000 VR and mixed reality apps comply with Meta Quest Store policies.• Collaborate with cross-functional teams (PM, design, engineering, user research and marketing) to drive product development from concept to launch.• Map user flows, collaborate on mockups, produce content explorations and iterate in Figma.• Give and seek feedback from content design peers in weekly reviews to improve content quality.• Work closely with compliance and legal teams throughout the content development and approval process.• Represent the content design discipline and advocate for the user to influence product strategy.• Maintain consistency with style guide and content standards.

Menlo Park, Ca, Us

Data Infra & Commerce• Crafted clear and concise in-app language to inform users of their checkout options in Facebook and Instagram Shops.• Designed and wrote UI content for internal data tools, enabling 30K employees to securely access sensitive data.• Collaborated with user research to design and conduct user interviews, surveys and usability testing. • Utilized UX research findings to inform content decisions and enhance product experiences.• Pioneered content design for the Data Infra team, educated colleagues and stakeholders on effective collaboration, established new frameworks, authored internal style guide and shaped UX writing for internal data tools.• Developed terminology and taxonomy for data protection technologies and ensured alignment across the product ecosystem.

Washington, Dc, Us

• Generated regular reports highlighting AARP.org’s performance and trends.• Leveraged data to improve content delivery and user experience.

Washington, Dc, Us

• Wrote and edited digital copy for AARP.org.

• Wrote promotional copy for small business websites.• Performed SEO audits and provided action plans.• Analyzed user flow and made recommendations to improve conversion rates.Clients: Points Group LLC, Revamp Agency, CliveCoffee.com, JoLeonard.com, RAWForestFoods.com, EcocentricMom.com, AWHONN (Association for Women's Health, Obstetric and Neonatal Nurses)

New York, Us

• Developed web content strategy to support TV shows.• Created content for “Say Yes to the Dress,” “What Not to Wear,” and “Jon & Kate Plus 8,” websites.• Collaborated with designers and vendors to create microsites.SELECTED ACCOMPLISHMENTS:The “Jon & Kate Plus 8” micro site was the #2 most visited TV show website among broadcast and cable for week ending 5/30/09, finishing above "American Idol." (Source: Hitwise)

New York, Us

• Wrote headlines, deks, and display copy.• Created web content for TLC and Discovery Life (formerly Discovery Health) for “Trading Spaces,” “Take Home Chef,” and “Miss America Pageant.”

Master Of Business Administration (Mba), Marketing

Bachelor Of Science (B.S.), Marketing